If you could only do one thing to make your email subject lines more impactful, it would be to personalize them. You will get their attention by using the recipient's details, such as first name, location, or even order number.
Let's look at some strong email subject lines that show us this piece of the action:
[Topic]: Unlocking the latest trends
Your cart’s sobbing [First Name]. Take it home
5 Super simple ways to [Desired Outcome]
The 7 Secrets of Successful [Target Audience]
Welcome to our online family, [First Name]
Our latest collection is now LIVE
[First Name], let’s get you started!
Our newest collection is now 20% off
[Product Name]: Join the pre-order madness
[Product Name]: Special early-adopter offer
Last chance to avail FREE shipping
Be the 1st to experience [Product Name]
Announcing: Our 1st ever flash SALE!
7 Quick ways to [Desired Outcome]
Missed the webinar? (Recording inside)
Congrats on choosing [Business Name]!
[Brand Name]: FREE upgrade to VIP
[Brand Name]: What's trending this month
[First Name], your journey starts here
[Event Name]: Join our exclusive event!
[Product Name]: Early bird specials inside
What makes [Product Name] better?
[Brand Name]: Today’s top deals
Saying thanks with a special gift!
[Product Name]: Unlock a world of benefits
Claim your 20% OFF quickly!
Strong subject lines are a must, especially if your business operates out of highly competitive niches where your target audience is used to receiving tons of emails all saying the same things.
Here are some strong subject lines to help your business stand out from the crowd:
3 Almost-secret ways to [Desired Outcome]
Achieve [Desired Outcome] now!
[Product Name]: Grabbed your copy?
A gift for our newest members!
Buy 1 Get 1 FREE: Today only
Order before midnight, get FREE shipping
Forgot to checkout [First Name]?
[Business Name]: This week’s top news!
[Business Name]: Today’s feature article
[Event Name]: Your special invite!
[Brand Name]: Our blog’s up!
Announcement: New website coming up
7 Strategies for [Desired Outcome]
[Product Name]: A sneak pee
[Brand Name]: This week’s bestsellers
Explore our bestsellers (running 15% off)
A little something to welcome you!
[Product Name]: It is BIG and how!
Our flash SALE is officially LIVE!
Discover this week’s hottest deals!
Alert: Mega Sale ends soon
Warning: Online store down for maintenance
What we’re working on this month
Our blog roundup: Curated with you in mind
A sneak peek into our next event
What’s the secret to writing strong email subject lines? It’s action-oriented verbs such as “discover,” “grab,” “master,” “learn,” and more.
These subject lines are packed with them:
Our exclusive offer inside, [First Name]
Your faves are running out [First Name]
[Business Name]: Enrolments now 25% OFF
Alert: Pricing plan change
Don't miss out: 25% OFF sitewide
[Event Name]: Your golden ticket!
Meet [Product Name], the game-changer!
[Product Name]: 3 Reasons NOT to buy
[Event Name]: Who’s coming (surprise name)
[Topic]: 6 Trends shaping our world
What no one tells you about [Topic]
What you must know about [Topic]
[Topic]: 7 Top, must-read blogs
[Business Name]: A dive into our latest news
15% OFF - Snap up our limited-time offer
VIPs and members get 15% extra OFF
Super SALE: Act fast. Last 12 hrs
[First Name] grab your deal before it expires
[Topic]: Level up with our latest tips
Freshest finds for the savvy shopper
[Brand Name]: This week's top recommendations
[Event Name]: Secure your spot before it is gone
Your ultimate guide to [Desired Outcome]
[Product Name]: How to get first dibs
Don't miss our newest arrivals [First Name]
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