Skirmantas Venckus is an email marketing guru who leads marketing at Sender, bringing hands-on experience helping brands connect with customers. He deeply understands email marketing’s evolving role and is passionate about making it work smarter, not harder, for everyone.
Curious to discover how to unleash the potential of your email marketing experience? Get ready to soak up wisdom from the experts’ playbook filled with top-notch practices.
Email marketing is one of the best strategies that help businesses win back customers. Win-back email campaigns are designed to capture the attention of lost customers (or those who are on the verge of getting lost) and re-engage them with your brand.
Chasing more leads doesn’t always mean closing more deals. What actually moves the needle is knowing which leads are worth your time. That’s where lead scoring comes in. By assigning scores based on behavior, intent data, and fit, you can build a system that helps your sales team focus on the most promising prospects. Plus, …
Looking to attract more loyal guests and keep them coming back? Our ultimate guide will show you how to grow your email list and master the best hotel email marketing strategies.