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Vesta Oldenburg

Vesta Oldenburg writes about email marketing platforms and SaaS tools, focusing on what separates solutions that look good from ones that actually perform. She approaches each platform methodically, comparing how features work across different use cases and team sizes. Her work helps businesses find tools that fit the way they actually operate.
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Articles by Vesta Oldenburg

What Is Email Marketing? Definition, Types & How It Works

  • Email Marketing
  • Sep 07, 2026
  • 18 min read

We’ll break down everything you need to know about how email marketing works and the effective email marketing techniques that will make it work for you, including some email marketing examples and the best practices for email marketing.

Email Split Testing: How to A/B Test in Email Marketing

  • Email Marketing
  • Dec 17, 2025
  • 9 min read

Okay, so split testing sounds kind of cool, but what’s in it for you? Email split testing offers a ton of benefits that can take your email marketing strategy from good to “wow, did you see our email marketing performance this month?”

What is Bulk Email? Definition, Rules, and Send Limits

  • Email Marketing
  • Sep 23, 2026
  • 10 min read

Bulk emails are not spamming everyone! Done right, bulk email marketing means sending valuable information to the right people to reach your goals.  

55+ Christmas Statistics | Spending & Shopping Figures

  • Email Marketing Calendar
  • Nov 11, 2025
  • 9 min read

Christmas is more than twinkling lights—it’s full of fascinating numbers. From holiday spending to skyrocketing gift sales, these stats show just how big the season really is.

Responsive Email Design: Best Practices That Actually Render (2026)

  • Email Design
  • Sep 14, 2026
  • 19 min read

Crafting the perfect email is like putting together a great outfit—it’s all about the right fit, style, and details that catch the eye. Great email design helps your message stand out in crowded inboxes.

100+ December Newsletter Ideas & Holiday Examples

  • Email Marketing Calendar
  • Jan 29, 2025
  • 12 min read

As December dances in with its merry vibes, let’s unwrap the gift of inspiration together. We have pilled up a sleigh full of December newsletter examples, each sparkling with the magic of connection and conversation.

18 Hauntingly Good Halloween Emails & Subject Lines

  • Email Marketing Calendar
  • Oct 27, 2025
  • 13 min read

Halloween marketing can be more of a treat than a trick when you feel motivated, inspired, and have the know-how. Read this spooky article to get all at once!

140+ Creative October Newsletter Ideas & Templates

  • Email Marketing Calendar
  • Mar 04, 2025
  • 15 min read

Don’t just bombard your subscribers with unrelated fall promotions just for the sake of traffic. Use our newsletter ideas & examples to stay relevant and provide content that converts.

17+ Fresh September Newsletter Ideas for Your Audience

  • Email Marketing Calendar
  • Nov 12, 2024
  • 14 min read

Your clients might start a new exciting chapter in their life, and your email marketing should follow the people’s behavior. If you are one of those businesses that need some ideas and topics for their email marketing, you came to the right place.

What Is a Transactional Email? Types, Examples & Rules

  • Email Deliverability
  • Sep 15, 2026
  • 20 min read

Here’s a complete guide to transactional emails with real-life examples and pro tips to achieve better results.

125+ June Newsletter Ideas

  • Email Marketing Calendar
  • Aug 20, 2024
  • 21 min read

June has many significant celebrations and holidays, which you can use for your newsletter or special discounts.

11 Mother’s Day Promotion Ideas (Incl. Salons & Restaurants)

  • Email Marketing Calendar
  • Jun 19, 2024
  • 10 min read

Got Mother’s Day on your mind? We’ve got you covered with a bunch of super cool promotion ideas that’ll make moms feel like rockstars.

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Vesta Oldenburg writes about email marketing platforms and SaaS tools, focusing on what separates solutions that look good from ones that actually perform. She approaches each platform methodically, comparing how features work across different use cases and team sizes. Her work helps businesses find tools that fit the way they actually operate.

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