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Vesta Oldenburg

Vesta Oldenburg writes about email marketing platforms and SaaS tools, focusing on what separates solutions that look good from ones that actually perform. She approaches each platform methodically, comparing how features work across different use cases and team sizes. Her work helps businesses find tools that fit the way they actually operate.
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Articles by Vesta Oldenburg

8 EmailOctopus Alternatives Compared (July 2025)

  • Alternative Solutions
  • Oct 09, 2025
  • 20 min read

EmailOctopus became a go-to choice for cash-strapped teams who needed small business email marketing without the hefty price tag. Users loved its no-nonsense interface, decent free plan covering 2,500 subscribers, and smart Amazon SES integration. If you wanted to send emails without drowning in features you’d never use, EmailOctopus made sense for basic email marketing … Continue reading “8 EmailOctopus Alternatives Compared (July 2025)”

Email Deliverability Guide: New Rules for 2026

  • Email Deliverability
  • May 06, 2026
  • 28 min read

Maximize your email marketing success with our guide on improving deliverability, ensuring your campaigns reach the inbox and avoid spam filters.

12 Best SMS Marketing Platforms Compared — 2026

  • Software Overviews
  • Jan 23, 2026
  • 35 min read

Did you know that the average person looks at their mobile phone 96 times per day? Therefore, SMS marketing is one of the best ways to engage your customers and boost revenue. 

36 Order Confirmation Email Templates That Work

  • Email Content Ideas
  • Nov 21, 2025
  • 20 min read

Use the opportunity to reinforce branding through purchase confirmation emails and keep customers coming back for more.

Friendly Reminder Email Templates: 23 Samples You Should Try

  • Email Content Ideas
  • Nov 19, 2025
  • 16 min read

Remember that email with a great offer that you have opened and left between other 99 open tabs? That’s precisely where reminder emails swoop in, ensuring that no important emails slip through the cracks.

Landing Page vs Homepage: Main Differences Explained

  • Landing Pages
  • Nov 11, 2025
  • 11 min read

Are you using the right web page? Many people mix up landing pages and homepages, missing out on potential customers. Let’s clear up the confusion. 

Winning Email Subject Line: Best Practices & Insights

  • Email Marketing
  • Oct 09, 2025
  • 11 min read

The first impression is everything, and that’s where your email subject line comes in. Learning how to craft compelling ones is simply a game-changer.

10 Email Marketing Strategies to Boost Engagement

  • Email Marketing
  • Nov 20, 2025
  • 12 min read

We’re here to break down 10 tactics to transform your inbox from neglected to thriving. Let’s dive in and create better email marketing campaigns together!

Outlook’s New Requirements for High-Volume Senders (2025)

  • Email Marketing
  • Apr 08, 2025
  • 3 min read

Outlook is introducing stricter requirements for high-volume senders to enhance email authentication and protect users from spam, phishing, and spoofing attempts. 

What is Email Marketing? How-to-Start Guide for 2025

  • Email Marketing
  • Nov 28, 2025
  • 24 min read

We’ll break down everything you need to know about how email marketing works and the effective email marketing techniques that will make it work for you, including some email marketing examples and the best practices for email marketing.

Email Split Testing: How to A/B Test in Email Marketing

  • Email Marketing
  • Dec 17, 2025
  • 9 min read

Okay, so split testing sounds kind of cool, but what’s in it for you? Email split testing offers a ton of benefits that can take your email marketing strategy from good to “wow, did you see our email marketing performance this month?”

What is Bulk Email? A Beginner’s Guide

  • Email Marketing
  • Jul 30, 2025
  • 7 min read

Bulk emails are not spamming everyone! Done right, bulk email marketing means sending valuable information to the right people to reach your goals.  

Simple email marketing with affordable pricing
  • Premium features included
  • No hidden costs or usage limits
  • Scale from startup to enterprise
Simple email builder illustration