Finding the perfect email marketing platform can sometimes feel like wandering through a maze. While Omnisend has its fans, it’s not a one-size-fits-all solution.
That’s why I curated a list of the 8 best Omnisend competitors, highlighting their key features and how they compare.
Whether you’re focused on ecommerce email marketing or seeking advanced automation capabilities, I’ll help you find the platform that aligns with your unique needs and budget, even offering a handy Omnisend pricing comparison.
Disclaimer: This article evaluates Omnisend alternatives, including Sender, which our company owns. Assessments are based on research, industry standards, and user feedback. No commissions are earned from links in this article.
Why Consider Omnisend Alternatives?
While some may consider Omnisend cheap, not to mention a solid choice for ecommerce email and SMS marketing, it has drawbacks that are hard to ignore. Some users have highlighted complex interface and limitations impacting scalability, usability, or overall satisfaction.
Here are a few reasons you might want to consider alternatives, based on the displayed customer reviews:
- Limited reporting on lower plans. Some users have noted that Omnisend’s basic reporting features are insufficient, requiring an upgrade to the Pro plan for more advanced analytics. One Capterra reviewer mentioned, “Reporting is a bit basic on the standard plan, requiring a fairly significant cost-per-month increase to access what they call ‘advanced reporting’ in their Pro plan.”
- Customer support concerns. While Omnisend offers 24/7 support, some users have complained about inconsistent customer support. A Reddit user shared, “Omnisend is very buggy and has by far the worst support I have ever seen (Pro Plan)… support had absolutely no clue, they didn’t respond after a while.”
- Pricing increases with subscriber growth. As your subscriber list grows, Omnisend’s cost balloons as well. A Reddit user pointed out, “With 10k contacts Omnisend Pro is $400/month. Most of them will be dead leads I’ll clean up.”
- Lack of SMTP support. Omnisend doesn’t support custom SMTP integration, which can be a limitation for some users. A reviewer on Capterra stated, “Lack of SMTP support. Not a dealbreaker, but I’ve found most email marketing platforms also provide an SMTP integration.”
- Editor performance issues. Some users have experienced performance issues with Omnisend’s email editor. A G2 reviewer noted, “There isn’t much I dislike, but sometimes the editor can be a little slow.”
- Limited CRM features. Some users consider Omnisend’s CRM capabilities basic. A Reddit user commented, “The downside? Its CRM features are pretty basic, so it’s not the best fit if you’re not running an online store.”
Omnisend Alternatives: A Quick Comparison
With so many email marketing services available, choosing the right one can be overwhelming. The best platform for you depends on your business type, feature needs, and budget.
Here’s a quick comparison of 8 popular email marketing tools to help you decide:
| Tool | Free Plan / Trial | Best Features | Pricing |
| Sender | Free plan, up to 2,500 subscribers | Email & SMS campaigns, automation workflows, real-time analytics | Paid plans start at $7/month |
| Mailchimp | Free plan, up to 500 subscribers | Drag-and-drop editor, basic CRM, landing pages | Paid plans start at $13/month |
| Drip | 14-day free trial | Advanced automation, segmentation, 150+ integrations | Paid plans start at $39/month |
| Brevo | Free plan, up to 300 emails/day | Email, SMS & WhatsApp campaigns, automation, transactional emails | Paid plans start at $8/month |
| MailerLite | Free plan, up to 500 subscribers | Email automation, landing pages, website builder | Paid plans start at $9/month |
| ActiveCampaign | 14-day free trial | CRM integration, multichannel automation, lead scoring | Paid plans start at $15/month |
| GetResponse | Free plan, up to 500 subscribers | Email marketing, landing pages, webinars | Paid plans start at $15/month |
| Klaviyo | Free plan, up to 250 subscribers | Behavioral targeting, advanced segmentation, SMS marketing | Paid plans start at $20/month |
8 Best Omnisend Alternatives for Email Marketing
Finally, it’s time to explore this in-depth Omnisend comparison guide where we go through my top 8 picks that offer a range of features from basic email marketing to advanced automation and ecommerce integrations, perfect for scaling your business.
Whether you’re focused on affordability, specific integrations, or robust analytics, you’ll find a solution here:
Sender — More Affordable Alternative with Solid Free Plan
Sender has quickly earned a reputation as an email marketing solution for getting the most value out of email marketing without overspending—or overcomplicating things for that matter.
Sender pricing: Starts at $7/month for up to 1,000 subscribers and 12,000 emails/month | Generous Sender Free Plan available.
For starters, it’s easy to design email marketing campaigns with Sender’s intuitive drag-and-drop editor. It’s just as smooth as Omnisend’s, but with a simpler interface and fewer design restrictions. The customizable templates make it easy to stay on-brand, or even start from scratch and create professional emails entirely my own.
However, email marketing automation is another area where Sender really shines. Similar to Omnisend, it lets me set up personalized workflows for welcome emails, abandoned cart reminders, and re-engagement campaigns. But Sender’s setup feels faster and more beginner-friendly, which will be appreciated by many.
Finally, the built-in analytics gives clear insights into open rates, click-throughs, and engagement trends—without the complexity (or cost) of Omnisend’s more advanced dashboards.
Key Features
- Generous free plan. Perfect for businesses just starting—you’ll have access to core functionalities, enabling you to build your audience and send impactful campaigns;
- Landing page builder. Create sign-up pages, promotions, or product showcases in minutes with drag-and-drop layouts and mobile-optimized designs;
- Intuitive builder. With the intuitive drag-and-drop email builder, creating stunning emails is a breeze—no extensive technical knowledge needed;
- Solid automation features. Set up automated welcome emails, recover abandoned carts with timely reminders, and nurture customer relationships with personalized sequences.
Pricing
One of the most attractive features of Sender is its pricing—transparent, flexible, and significantly more affordable than most competitors. Paid plans start at just $7 per month, making it an excellent value for small businesses and solo marketers.
Even the Professional plan is reasonably priced (starting at $14/month), especially when compared to Beehiiv and other marketing platforms. What’s not to like about budget-friendly pricing plans tailored to suit businesses of all sizes?
Omnisend vs. Sender
For businesses seeking a more budget-friendly yet feature-rich alternative to Omnisend, Sender delivers exceptional value with its intuitive interface, powerful automation, and omnichannel capabilities, including SMS marketing.
- Transparent and affordable pricing. Access advanced features without breaking the bank;
- Intuitive user interface. Easily navigate the platform and create stunning email campaigns;
- Responsive customer support. Get quick and helpful assistance whenever you need it.
See why businesses choose Sender:
Mailchimp — All-in-One Marketing with Strong Integrations
A powerhouse in email marketing, Mailchimp offers an all-in-one solution for managing campaigns, social media, and landing pages.
Mailchimp pricing: Starts at $13/month | Mailchimp Free plan available for up to 500 contacts and 1,000 emails/month.
During my hands-on testing, I enjoyed how Mailchimp centralizes everything in one platform—something Omnisend doesn’t fully match. Its automation tools let me create customer journeys triggered by actions like purchases or website visits, similar to Omnisend, though Mailchimp’s visual editor feels more refined.
Moreover, Mailchimp’s integration library is simply dazzling. From WooCommerce to HubSpot to its well-documented API, this marketing solution covers every integration under the sun—and the whole process of plugging them seemed very user-friendly as well.
While Mailchimp’s pricing can be higher—not to mention more predatory—compared to Omnisend, the extensive integrations and advanced features make it ideal for growing brands that want a single platform to handle all their marketing needs.
Key Features
- Extensive app integrations. Connect with your favorite ecommerce and marketing tools; seamlessly syncing your data and automating tasks across platforms;
- Comprehensive reporting and analytics. Track campaign performance in Google Analytics and gain insights into open rates, click-through rates, and more critical metrics;
- Free plan for beginners. Test the waters before committing to a paid plan; perfect for small businesses or those new to email marketing who want to explore its capabilities;
- Drag-and-drop email builder and a vast template library. Easily create visually appealing emails with no coding experience required; choose from a variety of professional designs or customize your own.
Pricing
Mailchimp offers a tiered pricing model that’s generally higher than Omnisend’s. Its free plan allows 500 subscribers and 1,000 emails per month.
Paid plans start at $13 (Essentials) and $21 (Standard) for small lists, while the Premium plan jumps to $302 for 10,000 subscribers and 150,000 emails. Though powerful, Mailchimp’s pricing can feel steep compared to Omnisend, making it better suited for established brands than small businesses.
Omnisend vs. Mailchimp
Choosing the right email marketing platform depends on your specific needs. While both Mailchimp and Omnisend offer powerful features, Mailchimp might be a better fit if you prioritize:
- Extensive integration ecosystem. Mailchimp seamlessly connects with a broader range of third-party applications, simplifying data syncing and workflow automation across various platforms;
- Beginner-friendly interface. Mailchimp’s intuitive design and drag-and-drop builder make creating professional-looking emails effortless, even for users with limited technical expertise;
- Marketing versatility. Beyond email, Mailchimp offers a wider array of built-in marketing tools, including landing pages, social media management, and website building, providing a more comprehensive solution.
Drip — Ecommerce Automation and Behavior-Based Workflows
For ecommerce brands, Drip is a comprehensive marketing platform built with online retailers in mind—and one not to miss out on.
Drip pricing: Starts at $39/month for up to 2,500 subscribers | 14-day free trial available
It combines intelligent automation, detailed segmentation, and robust personalization to help convert shoppers into long-term customers. Unlike Omnisend, I found that Drip dives deeper into behavioral data—tracking purchase patterns, browsing activity, and engagement to deliver precisely targeted campaigns.
Its drag-and-drop workflow builder makes mapping out customer journeys straightforward, whether you’re sending cart recovery reminders, post-purchase follow-ups, or personalized product recommendations. I find it particularly useful for creating experiences that feel tailored, not templated.
Drip also offers a library of pre-designed automations and pre-built templates, so you can launch high-performing campaigns without heavy setup. It comes at a higher price point than some platforms, sure, but its advanced data capabilities and focus on customer lifecycle marketing justify the higher price tag in the long run.
Key Features
- Granular segmentation. Segment your audience beyond basic demographics, using purchase history, website behavior, and more to create hyper-targeted groups;
- Visual workflow builder. Map out personalized customer journeys that nurture leads, recover abandoned carts, and drive repeat purchases with a simple visual interface;
- Ecommerce focused automation. Automate personalized product recommendations, win-back campaigns, and post-purchase follow-ups to maximize revenue;
- Detailed customer profiles. Go beyond surface-level data and build comprehensive customer profiles that track purchase history, website activity, email engagement, and more.
Pricing
Drip’s pricing is straightforward but leans toward the premium side compared to Omnisend. The Beginner plan starts at $39 per month for 2,500 contacts, while the Professional plan costs $154 for 10,000 contacts—both with unlimited emails.
There’s also a 14-day trial on the offer, although it’s far more limited than Omnisend’s. While more expensive, Drip’s automation and ecommerce integrations can justify the cost for serious marketers seeking advanced features.
Omnisend vs. Drip
Both cater to ecommerce, but Drip focuses on advanced automation and revenue attribution, making it ideal for data-driven marketers.
- More sophisticated automation workflows. Target customers based on intricate behavior triggers;
- Deeper integration with ecommerce platforms. Seamlessly connect and leverage your store data;
- Stronger focus on revenue attribution. Measure the direct impact of your email marketing on sales.
Brevo — Multichannel Marketing with Built-in CRM and SMS
Brevo stands out as a versatile multichannel marketing platform designed to help you reach customers wherever they’re most active. It unifies email, SMS, and WhatsApp marketing, allowing seamless communication across all touchpoints—a level of flexibility most alternatives can’t match.
Brevo pricing: Starts at $8/month for up to 500 subscribers & 5,000 emails/month | Brevo Free plan available.
One of the bigger improvements over Omnisend is Brevo’s built-in CRM. It makes managing contacts and tracking customer interactions effortless, while automation tools let you deliver personalized messages across channels with precision. It’s also great for sending time-sensitive offers or reminders, thanks to its reliable scheduling and segmentation features.
The intuitive drag-and-drop editor makes crafting branded emails and landing pages quick and visually engaging. Meanwhile, Brevo’s analytics dashboard breaks down performance metrics clearly, which helped me to refine campaigns before launching them.
Affordable, scalable, and easy to use, Brevo is an excellent Omnisend alternative for small and midsize businesses that want to elevate their marketing through personalized, multichannel communication without stretching their budget.
Key Features
- Multichannel marketing platform. Reach customers through email, SMS, and chat. Create seamless experiences across all touchpoints to maximize engagement;
- Built-in CRM. Manage contacts, track interactions, and personalize communication. Gain a deeper understanding of your audience to build stronger relationships;
- Transactional email capabilities. Send order confirmations, shipping updates, and more. Ensure timely and relevant communication throughout the customer journey;
- Competitive pricing plans. Affordable options for businesses of all sizes. Scale your marketing efforts without breaking the bank.
Pricing
Brevo’s pricing model is much more flexible than Omnisend’s. While Omnisend offers only two pre-bundled plans, Brevo outdoes it with three—even if there’s quite a big leap in prices in the upper-tiers.
The Starter plan starts at $8 per month for 5,000 emails, while the Business plan ($16/month) adds marketing automation. For larger needs, the Professional plan begins at $449 per month with 150,000+ emails and advanced automation tools, making Brevo scalable from beginners to enterprise users.
Omnisend vs. Brevo
If you find Omnisend limiting in channel options, Brevo offers a cost-effective multichannel approach with email, SMS, and chat.
- Wider range of communication channels. Reach customers through their preferred platforms;
- Built-in CRM for enhanced contact management. Centralize customer data and personalize interactions;
- Stronger focus on transactional emails. Efficiently manage order confirmations and shipping updates.
MailerLite — User-Friendly Automation with Landing Pages
Don’t let the name mislead you—MailerLite is a robust email marketing platform that belies its “lite” moniker. This platform delivers a well-rounded set of marketing tools, combining ease of use with powerful automation and personalization capabilities.
MailerLite pricing: Starts at $9/month for up to 5,000 monthly emails | MailerLite Free plan available
MailerLite stands out with its nifty built-in landing (and unsubscribe) page builder. After playing around with both tools, I was able to create branded signup pages and sales funnels without relying on external tools. Everything—from email to landing page—works seamlessly together, which isn’t the case with Omnisend exactly.
Meanwhile, its drag-and-drop email builder makes designing campaigns a walk in the park. The real-time preview lets you see exactly how your emails will appear across devices, ensuring every message looks polished and professional. I appreciate how simple it is to build customer journeys that feel thoughtful and relevant, from welcome sequences to re-engagement campaigns.
In short, MailerLite blends simplicity, affordability, and creative flexibility, making it a go-to platform for businesses that want professional marketing without the complexity.
Key Features
- User-friendly interface. Easy to navigate and use, even for beginners. The intuitive design ensures a smooth learning curve for users of all experience levels;
- Customizable sign-up forms. Build branded forms that capture leads and sync directly with your email lists, helping grow your audience effortlessly;
- Advanced email personalization. Craft highly targeted messages for better engagement. Dynamic content options let you tailor each email for personalized customer experiences;
- Website pop-ups and forms. Capture leads and grow your email list effectively. Seamless integration with popular website builders makes setup quick and painless.
Pricing
MailerLite offers one of the most budget-friendly pricing models on the market. Their Free plan allows up to 500 subscribers and 12,000 emails per month at no cost. While Growing Business, their entry plan, starts at $9/month for unlimited emails, 3 users, and adds features like dynamic content.
For teams wanting more fire power, the Advanced plan begins at $18/month, unlocking unlimited users, multiple automation triggers, live chat support and AI-writing tools. Of course, when you’re feeling ready to take it to the next level, there’s a custom-priced Enterprise plan.
Omnisend vs. Mailerlite
If Omnisend feels overwhelming or expensive, MailerLite provides a cleaner, more approachable alternative for growing brands.
- Effortless campaign creation. Design emails and landing pages in minutes with an intuitive, no-clutter editor;
- Affordable growth path. Keep costs predictable with transparent pricing and generous sending limits;
- Simple yet effective automation. Build customer journeys that engage without requiring advanced setup;
- All-in-one flexibility. Combine email, landing pages, and forms seamlessly for a unified marketing experience.
ActiveCampaign — Best for Advanced Marketing Automation
If you’re ready to take your email marketing beyond simple campaigns, ActiveCampaign delivers the advanced automation and personalization tools to make it happen.
ActiveCampaign pricing: Starts at $15/month for up to 1,000 contacts and up to 10,000 emails/month | 14-day free trial available.
What sets ActiveCampaign apart is its deep behavioral targeting. I was able to segment audiences based on actions like website visits, link clicks, or purchase history, creating highly personalized campaigns that evolve with each interaction-something I didn’t know I was missing with Omnisend until I put my hands on this marketing solution.
Beyond email, ActiveCampaign integrates with hundreds of third-party tools, connecting your CRM, ecommerce, and marketing data under one roof. This unified approach helps you understand your audience on a deeper level and deliver tailored experiences across every channel.
For businesses serious about maximizing ROI through email marketing, ActiveCampaign is a true automation fireball.
Key Features
- Sophisticated automation capabilities. Create intricate workflows for personalized customer journeys;
- Advanced A/B testing for emails. Optimize email subject lines, content, and send times;
- CRM and sales automation. Manage your entire sales funnel from one platform;
- Detailed reporting and analytics. Gain deep insights into your email marketing performance.
Pricing
ActiveCampaign’s pricing starts at industry standard $15/month for 1,000 contacts, scaling quickly as your list grows. While it lacks a free plan, it compensates for that with a bigger variety of pre-bundled plans compared to Omnisend (with the most expensive plan going for $145/month).
At the end of the day, ActiveCampaign suits data-driven marketers who prefer to take things step by step instead of going from 0 to 100.
Omnisend vs. ActiveCampaign
While both offer automation, ActiveCampaign provides more advanced features and a built-in CRM, catering to businesses with complex needs.
- More sophisticated automation capabilities. Create intricate workflows and personalized customer journeys;
- Built-in CRM for complete sales management. Track leads, manage contacts, and automate sales tasks;
- Deeper reporting and analytics. Gain more granular insights into your marketing performance.
GetResponse — All-in-One Suite with Conversion Funnels
GetResponse is another great Omnisend alternative that positions itself as an all-in-one marketing platform. Unlike more email-focused email marketing software like Omnisend, GetResponse combines email marketing capabilities, landing pages, webinars, a website builder, and even a built-in CRM into one cohesive system.
GetResponse pricing: Starts at $15/month for up to 1,000 contacts and unlimited monthly emails | GetResponse Free plan available (+ a 14-day premium trial).
During my time with GetResponse, I found it to be an excellent all-in-one platform for running webinars, building funnels, and managing email campaigns. This is complemented by its email deliverability, which is reliably high (always no lower than 88%), ensuring your messages reach inboxes, not spam folders.
GetResponse also excels in personalization and analytics. You can segment audiences based on behavior and use detailed reports to track open rates, clicks, and conversions, refining your strategy as you go.
For businesses that want to manage multiple marketing channels without juggling separate tools, this Omnisend alternative delivers a unified, powerful platform that makes automation and lead nurturing both simple and effective.
Key Features
- All-in-one marketing suite. Access email marketing, landing pages, webinars, and more. This comprehensive approach keeps your marketing efforts organized and manageable from a single platform;
- Pre-built conversion funnels. Streamline lead generation and nurture leads effectively. These automated workflows guide your audience through the buyer journey with minimal effort on your part;
- Webinar hosting capabilities. Engage your audience with interactive online events. From live Q&As to polls and surveys, webinars offer dynamic ways to connect and share valuable content;
- Variety of templates and design tools. Create professional-looking marketing materials. Even without design experience, you can maintain a consistent brand identity across all your campaigns.
Pricing
GetResponse offers a balanced mix of affordability and functionality, ideal for marketers who want more than just email campaigns. Starting at $15/month for the Email Marketing plan, which includes unlimited sends and essential tools for growing lists.
Stepping up to the Marketing Automation plan (from $49/month) gives access to advanced workflows, segmentation, and event-based triggers. There’s also a free plan available for up to 500 contacts, making it one of the best free Omnisend alternatives to test the email marketing waters.
Omnisend vs. GetResponse
If you need an all-in-one marketing platform that extends beyond email, GetResponse offers landing pages, webinars, and more.
- Wider range of marketing tools. Access everything you need to manage your entire marketing funnel;
- Pre-built conversion funnels for faster results. Streamline lead generation and nurturing with ease;
- Webinar hosting capabilities for audience engagement. Connect with your audience through interactive online events.
Klaviyo — Powerful Segmentation for Ecommerce Businesses
Last but not least, Klaviyo, a go-to platform for ecommerce marketing, ended up on this list for its incredibly advanced segmentation, powerful automation, and deep integrations.
Klaviyo pricing: Starts at $20/month for up to 500 contacts | Klaviyo Free plan available.
What really sets Klaviyo apart for me is how effortlessly it allows me to collect and use detailed customer data. It pulls in everything—from purchase history and browsing behavior to website activity—so I can build highly specific segments and deliver messaging that truly feels personal.
For instance, I can send abandoned cart emails that automatically display the exact products a customer left behind, or recommend items based on their previous purchases. That kind of precision is hard to match. Compared to Omnisend, Klaviyo gave me far more flexibility and depth in defining audience filters and behavior-based triggers.
Ultimately, while Omnisend is great for quick setup and straightforward ecommerce automation, Klaviyo gives me a deeper, data-driven way to connect with my audience.
Key Features
- Advanced segmentation: Target customers by purchase history and behavior to deliver personalized messages that boost engagement and conversions;
- Personalized recommendations: Suggest products based on individual data to increase sales and enhance customer satisfaction;
- Pre-built email flows: Automate abandoned cart, win-back, and other campaigns to re-engage customers effortlessly;
- Reporting and analytics: Monitor ecommerce metrics and gain insights to refine strategies and maximize ROI.
Pricing
Klaviyo’s pricing leans toward the premium side, especially compared to Omnisend. The free plan includes up to 250 contacts and 500 monthly emails—enough to test the platform’s capabilities.
Paid plans start at $20 per month for 500 contacts, with costs rising quickly as your list grows. While Klaviyo offers advanced segmentation, automation, analytics, and ecommerce integrations ideal for established brands, its steep pricing tiers can make it a costly choice for smaller businesses.
Omnisend vs. Klaviyo
Both specialize in ecommerce email marketing, but Klaviyo is known for its advanced segmentation, personalization, and data-driven approach.
- More powerful segmentation capabilities. Target specific customer segments with laser-focused precision;
- Stronger emphasis on data analysis and reporting. Make more informed decisions based on in-depth data insights;
- Advanced features tailored for ecommerce growth. Drive sales with pre-built workflows and revenue-focused features.
Email Marketing Platforms Cost Calculator
Choosing the right email marketing platform—one that aligns with your audience size, essential features, and budget—can feel overwhelming.
That’s why we created Sender’s price calculator: a quick, simple tool to help you compare options and discover the cheapest plan for your business.