10 Best Omnisend Alternatives Marketers Are Switching To

Finding the perfect email marketing platform can sometimes feel like wandering through a maze. While Omnisend has its fans, it’s not a one-size-fits-all solution. 

That’s why we’ve curated a list of the 10 best Omnisend competitors, highlighting their key features and how they compare. 

Whether you’re focused on ecommerce email marketing or seeking advanced automation, we’ll help you find the platform that aligns with your unique needs and budget, even offering a handy Omnisend pricing comparison.

Why Consider Omnisend Alternatives?

While Omnisend is a solid choice for ecommerce email and SMS marketing, it has drawbacks. Some users have highlighted limitations impacting scalability, usability, or overall satisfaction. 

Here are a few reasons you might want to consider alternatives, based on genuine customer reviews:

• Limited reporting on lower plans. Some users have noted that Omnisend’s basic reporting features are insufficient, requiring an upgrade to the Pro plan for more advanced analytics. One Capterra reviewer mentioned, “Reporting is a bit basic on the standard plan, requiring a fairly significant cost-per-month increase to access what they call ‘advanced reporting’ in their Pro plan.” ​
• Customer support concerns. While Omnisend offers 24/7 support, some users have reported unsatisfactory experiences. A Reddit user shared, “Omnisend is very buggy and has by far the worst support I have ever seen (Pro Plan)… support had absolutely no clue, they didn’t respond after a while.”
• Pricing increases with subscriber growth. As your subscriber list grows, Omnisend’s pricing can become steep. A Reddit user pointed out, “With 10k contacts Omnisend Pro is $400/month. Most of them will be dead leads I’ll clean up.” 
• Lack of SMTP support. Omnisend doesn’t support custom SMTP integration, which can be a limitation for some users. A reviewer on Capterra stated, “Lack of SMTP support. Not a dealbreaker, but I’ve found most email marketing platforms also provide an SMTP integration.”
• Editor performance issues. Some users have experienced performance issues with Omnisend’s email editor. A G2 reviewer noted, “There isn’t much I dislike, but sometimes the editor can be a little slow.”
• Limited CRM features. Some users consider Omnisend’s CRM capabilities basic. A Reddit user commented, “The downside? Its CRM features are pretty basic, so it’s not the best fit if you’re not running an online store.”

Omnisend Alternatives: A Quick Comparison

With so many email marketing services available, choosing the right one can be overwhelming. The best platform for you depends on your business type, feature needs, and budget. 

Here’s a quick comparison of 10 popular email marketing tools to help you decide:

10 Best Omnisend Alternatives for Email Marketing

Finally, it’s time to explore our top 10 picks offering a range of features from basic email marketing to advanced automation and ecommerce integrations, perfect for scaling your business. 

Whether you’re focused on affordability, specific integrations, or robust analytics, you’ll find a solution here:

Sender – More Affordable Than Omnisend with Solid Free Plan Features

Sender emerges as a strong contender for businesses seeking maximum value without sacrificing essential features.

With its generous free plan and budget-friendly pricing, Sender makes sophisticated email and SMS marketing accessible to businesses of all sizes. You can trust it to enhance email marketing efforts without enhancing your spendings.

⭐️ Trusted by 180,000+ businesses worldwide

• Capterra: 4.7 /5.0 
• Trustpilot: 4.8 /5.0
• Shopify: 4.6 /5.0

Pricing: Starts at $7/month | Free plan available

Sender’s intuitive drag-and-drop editor empowers you to craft visually appealing email and SMS campaigns, ensuring brand consistency across multiple channels. Customizable email templates provide a helpful starting point, or you can unleash your creativity and build your own designs from scratch. 

With automated workflows, you can tailor your messaging based on subscriber behavior, sending timely abandoned cart reminders, personalized welcome emails, and more. 

For pinpoint accuracy, Sender’s time-zone sending ensures your emails arrive in inboxes at the optimal moment. To stay informed about your campaigns’ effectiveness, Sender provides built-in analytics that track crucial metrics like open rates and click-throughs, offering valuable insights to refine your strategy.

Standout Features

• Generous free plan. Perfect for businesses just starting, you’ll have access to core functionalities, enabling you to build your audience and send impactful campaigns without breaking the bank;
• Affordable pricing. Sender’s pricing scales affordably as your business grows, ensuring you get the most value for your money. Compared to competitors like Omnisend, this solution provides exceptional features and deliverability at a fraction of the cost;
• Intuitive drag-and-drop builder. With the intuitive drag-and-drop builder, creating stunning emails is a breeze. No coding skills are required. Easily design engaging layouts, add captivating visuals, and personalize content to captivate your audience;
• Solid automation features. With robust automation features, you can save time and nurture leads effortlessly. Set up automated welcome emails, recover abandoned carts with timely reminders, and nurture customer relationships with personalized sequences.

Industry Fit

Sender empowers businesses across industries with a versatile communication platform. Its features enable automated workflows, personalized marketing campaigns, and improved customer engagement.

By seamlessly integrating email and SMS marketing, Sender provides a unified communication strategy. This dual approach optimizes campaign impact and drives a higher return on investment for businesses seeking to enhance their marketing efforts.

• Ecommerce stores. Use Sender to automate product recommendations, abandoned cart reminders, and post-purchase follow-ups. One customer boosted revenue by 30% using personalized product recommendations;
• SaaS companies. Leverage Sender’s analytics to track user behavior, send onboarding sequences, and reduce churn with re-engagement campaigns;
• Event marketers. Combine email and SMS to drive ticket sales, send last-minute updates, and keep attendees informed.

Sender vs. Omnisend

For businesses seeking a more budget-friendly yet feature-rich alternative to Omnisend, Sender delivers exceptional value with its intuitive interface, powerful automation, and omnichannel capabilities, including SMS (though, no web push notifications).

• Transparent and affordable pricing. Access advanced features without breaking the bank;
• Intuitive user interface. Easily navigate the platform and create stunning email campaigns;
• Responsive customer support. Get quick and helpful assistance whenever you need it.

Mailchimp – Broader Brand Recognition and Robust Integrations

Mailchimp needs no introduction. A powerhouse in the email marketing world, Mailchimp stands out with its comprehensive marketing tools, vast integration library, and recognizable brand presence.  

While their pricing structure can sometimes feel complex, the sheer breadth of features makes it a popular choice for businesses aiming to streamline their marketing efforts.

• Capterra: 4.5 /5.0 
• Trustpilot: 1.4 /5.0
• Shopify: 3.9 /5.0

Pricing: Starts at $20/month | Free plan available for up to 500 contacts and 1,000 emails/month.

Mailchimp goes beyond basic automation, offering tools for building landing pages, managing social media content, and even building a website – all within a single platform. Their automated workflows empower you to design sophisticated campaign sequences triggered by specific customer behavior, such as website activity or purchase history. With pre-built email automation templates for common scenarios like welcome emails and abandoned carts, you can quickly set up effective campaigns. 

Need to tailor your content for different subscriber segments? Mailchimp’s dynamic content feature makes it easy to personalize the email experience based on subscriber data, boosting engagement and conversions. 

Powerful analytics and A/B testing tools provide insights into campaign performance, allowing you to optimize for better results continuously. Whether a small business or a growing enterprise, Mailchimp offers a comprehensive suite of features to elevate your email marketing and drive tangible business outcomes.

Standout Features

• Extensive app integrations. Connect with your favorite ecommerce and marketing tools; seamlessly syncing your data and automating tasks across platforms;
• Comprehensive reporting and analytics. Track email performance and make data-driven decisions; gain insights into open rates, click-through rates, and more to optimize your campaigns; 
• Free plan for beginners. Test the waters before committing to a paid plan; perfect for small businesses or those new to email marketing who want to explore its capabilities;
• Drag-and-drop email builder and a vast template library. Easily create visually appealing emails with no coding experience required; choose from a variety of professional designs or customize your own.

Industry Fit

Mailchimp is a versatile platform suitable for businesses of all sizes and industries. It offers a comprehensive suite of marketing tools beyond email, from creating visually appealing newsletters to automating customer journeys. Mailchimp empowers businesses to connect with their audience, build lasting relationships, and drive conversions.

• Ecommerce businesses. Utilize Mailchimp’s integrations with popular ecommerce platforms to automate abandoned cart emails, deliver targeted product recommendations, and track sales performance;
• Nonprofits. Engage donors with personalized appeals, share impact stories, and manage fundraising campaigns effectively using Mailchimp’s segmentation and automation features;
• Restaurants. Grow your customer base by collecting email addresses through online forms, sending out promotional offers, and sharing enticing food photography through visually appealing email campaigns.

Mailchimp vs. Omnisend

Choosing the right email marketing platform depends on your specific needs. While both Mailchimp and Omnisend offer powerful features, Mailchimp might be a better fit if you prioritize:

• Extensive integration ecosystem. Mailchimp seamlessly connects with a broader range of third-party applications, simplifying data syncing and workflow automation across various platforms;
• Beginner-friendly interface. Mailchimp’s intuitive design and drag-and-drop builder make creating professional-looking emails effortless, even for users with limited technical expertise;
• Marketing versatility. Beyond email, Mailchimp offers a wider array of built-in marketing tools, including landing pages, social media management, and website building, providing a more comprehensive solution.

The features it offers to customize emails are fantastic. I used the free trial and even with that i was thrilled to see what it offered. The Mailchimp automation is also fantastic.

– Desiree from Capterra

Drip – Ecommerce Automation and Behavior-Based Workflows

If your world revolves around ecommerce, Drip might just become your new secret weapon. This platform specializes in email marketing for ecommerce, offering powerful automation workflows, granular segmentation, and features designed to help you nurture leads and drive sales.

With Drip, you can tailor personalized customer journeys that convert, turning casual browsers into loyal customers.

• Capterra: 4.4 /5.0 
• Trustpilot: NA
• Shopify: 4.6 /5.0

Pricing: Starts at $39/month for up to 2,500 subscribers | 14-day free trial available

If your world revolves around ecommerce, Drip might just become your new secret weapon. This platform specializes in email marketing for ecommerce, offering powerful automation workflows, granular segmentation, and features designed to help you nurture leads and drive sales. 

Drip allows you to go beyond basic demographics and build detailed customer profiles enriched with purchase history, website activity, and other valuable customer data. This granular understanding of your audience empowers you to create hyper-targeted segments and deliver truly personalized messaging. 

Their visual customer journey builder simplifies the process of crafting automated workflows that guide customers toward conversion, whether recovering abandoned carts, encouraging repeat purchases, or promoting relevant products based on browsing history. 

Don’t feel overwhelmed by building these automations from scratch; Drip also provides pre-built workflows and ecommerce email templates to streamline your campaign creation process. With Drip, you can tailor personalized customer journeys that convert, turning casual browsers into loyal customers.

Standout Features

• Granular segmentation. Segment your audience beyond basic demographics, using purchase history, website behavior, and more to create hyper-targeted groups. This allows you to tailor your messaging for maximum impact and deliver the right message to the right person at the right time;
• Visual workflow builder. Easily build automated email sequences with Drip’s intuitive drag-and-drop workflow builder. Map out personalized customer journeys that nurture leads, recover abandoned carts, and drive repeat purchases with a simple visual interface;
• Ecommerce focused automation. Drip is specifically designed for ecommerce businesses, with pre-built workflows and email templates optimized for driving sales. Automate personalized product recommendations, win-back campaigns, and post-purchase follow-ups to maximize revenue;
• Detailed customer profiles. Go beyond surface-level data and build comprehensive customer profiles that track purchase history, website activity, email engagement, and more.

Industry Fit

Drip is laser-focused on ecommerce, providing advanced automation and personalization capabilities tailored to the unique needs of online retailers. With Drip, businesses can create highly targeted customer journeys, recover lost sales, and drive repeat purchases.

Unlike generic email marketing platforms, Drip dives deep into the ecommerce world, providing tools specifically designed to grow your online store.

Imagine segmenting your audience not just by demographics, but by their actual purchase history, browsing behavior, and engagement with your brand. Drip makes this a reality, allowing you to craft laser-focused email campaigns that resonate with individual customers.

• Fashion and apparel. Segment customers based on browsing history and purchase behavior to send personalized product recommendations and style guides, driving higher conversion rates;
• Health and beauty. Automate email sequences for new product launches, offer exclusive discounts to loyal customers, and gather valuable feedback through post-purchase surveys;
• Home goods and furniture. Nurture leads with targeted content that inspires purchases, such as interior design tips or home décor inspiration, while showcasing relevant products.

Drip vs. Omnisend

Both cater to ecommerce, but Drip focuses on advanced automation and revenue attribution, making it ideal for data-driven marketers.

• More sophisticated automation workflows. Target customers based on intricate behavior triggers;
• Deeper integration with ecommerce platforms. Seamlessly connect and leverage your store data;
• Stronger focus on revenue attribution. Measure the direct impact of your email marketing on sales.

Drip is the dream marketing software I was dreaming of back in 2012 when I first started with another expensive email/marketing automation platform. Out of the box, Drip doesn’t need 3rd party apps to format data like making sure names are capitalized.

– Mark from Capterra

Brevo – Strong Multichannel Focus with Built-in CRM and SMS

Brevo understands the importance of meeting your customers wherever they are. This multichannel marketing platform seamlessly blends email, SMS campaigns, and even WhatsApp, empowering you to connect with your audience across their preferred channels.

With Brevo, you can build stronger customer relationships and drive conversions through personalized and targeted messaging, no matter where your audience chooses to engage.

• Capterra: 4.6 /5.0 
• Trustpilot: 4.4 /5.0
• Shopify: 4.9 /5.0

Pricing: Starts at $9/month for up to 5,000 monthly emails | Free plan available.

Brevo’s built-in CRM serves as a central hub for managing your contacts, tracking interactions, and gathering valuable insights to enhance your customer relationships. Their robust automation features go beyond basic email sequences, allowing you to personalize messages across both email and SMS. 

Need to send timely reminders about an upcoming sale or deliver a special discount code? Brevo’s automation has you covered. You can even use their intuitive drag-and-drop editor to design visually appealing emails and landing pages that capture your brand’s essence. 

Their detailed reporting and analytics dashboards provide a clear view of your campaign performance tracking, allowing you to measure the effectiveness of your multichannel strategy and make data-driven decisions. Ultimately, Brevo equips businesses with the tools they need to deliver exceptional customer experiences and achieve significant growth.

Standout Features

• Multichannel marketing platform. Reach customers through email, SMS, and chat. Create seamless experiences across all touchpoints to maximize engagement;
• Built-in CRM. Manage contacts, track interactions, and personalize communication. Gain a deeper understanding of your audience to build stronger relationships;
• Transactional email capabilities. Send order confirmations, shipping updates, and more. Ensure timely and relevant communication throughout the customer journey;
• Competitive pricing plans. Affordable options for businesses of all sizes. Scale your marketing efforts without breaking the bank.

Industry Fit

If you’re looking for a marketing platform beyond basic email, Brevo empowers businesses to connect with their audience across multiple touchpoints. With Brevo, you can engage your customers through personalized email campaigns, targeted SMS messages, and even real-time chat interactions.

This multichannel approach ensures you reach your audience on their preferred platforms, fostering stronger connections and creating a seamless customer experience. 

• Travel and hospitality. Streamline guest communication using Brevo’s SMS capabilities to send booking confirmations, travel updates, and personalized offers directly to their mobile devices;
• Real estate. Nurture leads effectively with automated email sequences showcasing property listings, schedule property showings efficiently through SMS reminders, and keep clients informed throughout the buying or selling process with timely updates;
• Healthcare providers. Improve patient communication and satisfaction by sending appointment reminders, sharing crucial health information, and gathering valuable feedback through automated email and SMS campaigns.

Brevo vs. Omnisend

If you find Omnisend limiting in channel options, Brevo offers a cost-effective multichannel approach with email, SMS, and chat.

• Wider range of communication channels. Reach customers through their preferred platforms;
• Built-in CRM for enhanced contact management. Centralize customer data and personalize interactions;
• Stronger focus on transactional emails. Efficiently manage order confirmations and shipping updates.

I’m happy with Brevo for my professional use. The interface is simple and allows a quite a bit of creativity. The delivery system is efficient and it’s a European solution!

– Stéphane from Trustpilot

Mailerlite – Advanced Automation and CRM Capabilities

Don’t let the name mislead you. Mailerlite is a robust email marketing platform that belies its “lite” moniker. Boasting advanced automation, an intuitive email builder, and a built-in CRM, Mailerlite provides a compelling suite of tools for businesses seeking a user-friendly yet powerful solution to enhance their email marketing efforts.

• Capterra: 4.7 /5.0 
• Trustpilot: 4.5 /5.0
• Shopify: N/A

Pricing: Starts at $10/month for up to 5,000 monthly emails | Free plan available

Mailerlite’s drag-and-drop editor makes crafting visually appealing email campaigns a breeze, even for those without any coding experience.  Their sophisticated automation workflows allow for granular segmentation and personalization, ensuring your messages resonate with the right subscribers at the right time.  

Whether you’re sending targeted welcome emails or nurturing leads with personalized content based on their interests, Mailerlite’s intuitive customer journey builder empowers you to create effective automated sequences.  Plus, their built-in website builder and landing page creator provide additional tools to create a cohesive brand experience across various touchpoints.

Standout Features

• User-friendly interface. Easy to navigate and use, even for beginners. The intuitive design ensures a smooth learning curve for users of all experience levels;
• Powerful automation workflows. Automate complex email sequences with ease. This allows you to send the right message at the right time, nurturing leads without lifting a finger;
• Advanced email personalization. Craft highly targeted messages for better engagement. Dynamic content options let you tailor each email for maximum impact and connection;
• Website pop-ups and forms. Capture leads and grow your email list effectively. Seamless integration with popular website builders makes setup quick and painless.

Industry Fit

Mailerlite empowers small businesses, bloggers, and online creators to build stronger relationships with their audience through engaging email marketing. Its user-friendly platform and affordable pricing make it easy to create professional campaigns, automate workflows, and grow your subscriber list.

• Bloggers and content creators. Grow your readership by consistently delivering valuable content through email newsletters, promote your latest blog posts, and nurture relationships with your audience;
• Small businesses and retailers. Announce new product launches, offer exclusive discounts to email subscribers, and cultivate customer loyalty through personalized email marketing campaigns;
• Educational institutions. Share course updates, event announcements, and important deadlines with students and faculty through targeted email campaigns, ensuring effective communication.

Mailerlite vs. Omnisend

If you find Omnisend limiting in channel options, Brevo offers a cost-effective multichannel approach with email, SMS, and chat.

• Wider range of communication channels. Reach customers through their preferred platforms;
• Built-in CRM for enhanced contact management. Centralize customer data and personalize interactions;
• Stronger focus on transactional emails. Efficiently manage order confirmations and shipping updates.

I love the functionality of Mailerlite and the ease of use. My favorite is the automation integration—it totally saves me time—and I appreciate that the pricing fits my budget!

– Sonya from Capterra

ActiveCampaign – Best for Advanced Marketing Automation

Ready to transform your email marketing from basic broadcasts into a sophisticated engine for driving engagement and conversions? ActiveCampaign might just be the automation powerhouse you’ve been seeking. 

This platform excels at creating intricate workflows and personalized customer journeys, making it a perfect fit for businesses looking to maximize their marketing ROI.

• Capterra: 4.6 /5.0 
• Trustpilot: 3.1 /5.0
• Shopify: 4.3 /5.0

Pricing: Starts at $15/month for up to 1,000 contacts and up to 10,000 emails/month | 14-day free plan available.

ActiveCampaign empowers you to move beyond simple demographic segmentation and create highly targeted groups based on various criteria, from website behavior and email engagement to purchase history and more. Their intuitive visual automation workflows provide the flexibility to design intricate campaigns that adapt to individual subscriber actions.  

With ActiveCampaign, you can trigger specific emails based on link clicks, website visits, form submissions, and a variety of other behaviors, ensuring your messages are timely, relevant, and personalized. This level of granular control allows you to nurture leads effectively, moving them through the sales funnel with targeted messaging that resonates with their specific needs and interests.

Beyond email marketing, integrate seamlessly with a wide range of third-party applications, enabling you to automate various marketing tasks and centralize your customer data. This comprehensive approach provides a holistic view of your audience and empowers you to deliver personalized experiences across multiple touchpoints.

Standout Features

• Sophisticated automation capabilities. Create intricate workflows for personalized customer journeys;
• Advanced A/B testing for emails. Optimize email subject lines, content, and send times;
• CRM and sales automation. Manage your entire sales funnel from one platform;
• Detailed reporting and analytics. Gain deep insights into your email marketing performance.

Industry Fit

ActiveCampaign is the platform for businesses seeking advanced marketing automation and CRM capabilities. Its powerful workflows, detailed reporting, and extensive integrations empower businesses to personalize customer journeys, optimize campaigns, and drive revenue growth.

• B2B SaaS companies. Utilize ActiveCampaign’s lead scoring and automation features to identify qualified leads, nurture them through personalized email sequences, and move them seamlessly through the sales funnel;
• Marketing agencies. Manage multiple client accounts efficiently, automate client reporting, and deliver exceptional results using ActiveCampaign’s robust features and flexible platform;
• Financial services. Nurture high-value clients, deliver personalized financial advice, and automate appointment reminders using ActiveCampaign’s sophisticated segmentation and automation capabilities.

ActiveCampaign vs. Omnisend

While both offer automation, ActiveCampaign provides more advanced features and a built-in CRM, catering to businesses with complex needs.

• More sophisticated automation capabilities. Create intricate workflows and personalized customer journeys;
• Built-in CRM for complete sales management. Track leads, manage contacts, and automate sales tasks;
• Deeper reporting and analytics. Gain more granular insights into your marketing performance.

I love Active Campaign. It makes our business life so much easier. It integrates with our ecommerce store and all advertising channels and has fantastic automation capability.

– True to Life Team from Trustpilot

GetResponse – All-in-One Suite with Conversion Funnels

GetResponse aspires to be your all-in-one solution for digital marketing, going beyond email to encompass landing pages, webinars, a website builder, and even a full-fledged CRM. This comprehensive suite of tools makes it a compelling choice for businesses looking to streamline their online presence and manage multiple aspects of their marketing from a single platform.

• Capterra: 4.2 / 5.0
• Trustpilot: 4.1 / 5.0
• Shopify: 3.8 / 5.0

Pricing: Starts at $16/month for up to 1,000 contacts | 30-day free trial available.

GetResponse empowers you to create visually compelling email marketing campaigns with its intuitive drag-and-drop editor and library of professional templates.  

Their conversion funnel feature helps you guide leads seamlessly through the buyer’s journey, from initial awareness to purchase and beyond.  With built-in tools for building landing pages, hosting webinars, and sending targeted email follow-ups, GetResponse provides a unified platform for nurturing leads and driving conversions.  

To help you personalize your messaging and segment your audience effectively, GetResponse offers robust contact management features and detailed analytics dashboards. Track open rates, click-through rates, and conversions to understand what resonates with your audience and optimize your campaigns for maximum impact. 

GetResponse’s comprehensive suite of tools makes it the ideal solution for businesses of all sizes looking to elevate their email marketing game.

Standout Features

• All-in-one marketing suite. Access email marketing, landing pages, webinars, and more. This comprehensive approach keeps your marketing efforts organized and manageable from a single platform;
• Pre-built conversion funnels. Streamline lead generation and nurture leads effectively. These automated workflows guide your audience through the buyer journey with minimal effort on your part;
• Webinar hosting capabilities. Engage your audience with interactive online events. From live Q&As to polls and surveys, webinars offer dynamic ways to connect and share valuable content;
• Variety of templates and design tools. Create professional-looking marketing materials. Even without design experience, you can maintain a consistent brand identity across all your campaigns.

Industry Fit

GetResponse offers businesses an all-in-one marketing platform to attract, engage, and convert customers. From email marketing and landing pages to webinars and marketing automation, GetResponse offers the tools businesses need to manage their entire marketing funnel effectively.

• Coaches and consultants. Generate leads through webinars, nurture them with valuable content through email sequences, and promote your services effectively using GetResponse’s integrated marketing tools;
• Ecommerce businesses. Drive sales with abandoned cart emails, targeted product recommendations, and post-purchase follow-ups, all managed through GetResponse’s intuitive platform;
• Course creators. Launch and promote online courses, deliver engaging content to students, and manage student communication seamlessly using GetResponse’s integrated marketing features.

GetResponse vs. Omnisend

If you need an all-in-one marketing platform that extends beyond email, GetResponse offers landing pages, webinars, and more.

• Wider range of marketing tools. Access everything you need to manage your entire marketing funnel;
• Pre-built conversion funnels for faster results. Streamline lead generation and nurturing with ease;
• Webinar hosting capabilities for audience engagement. Connect with your audience through interactive online events.

My experience has been nothing short of fantastic. I am using GetResponse for building landing pages and email auto responders. The interface is clean and user-friendly, the AI tools work really well, and the Customer Service is amazing.

– Anton from Trustpilot

Klaviyo – Powerful Segmentation Tailored for Ecommerce Growth

Klaviyo has become a dominant force in the ecommerce marketing realm, renowned for its advanced segmentation capabilities, powerful automation features, and deep integration with popular ecommerce platforms.

If you’re looking to supercharge your online store’s growth with data-driven email marketing, Klaviyo deserves a place on your shortlist.

• Capterra: 4.6 / 5.0
• Trustpilot: 2.3 / 5.0
• Shopify: 4.6 / 5.0

Pricing: Starts at $20/month for up to 500 contacts | Free plan available.

Klaviyo empowers you to collect and leverage detailed customer data to create highly targeted segments and deliver truly personalized messaging. Their platform integrates seamlessly with leading ecommerce platforms, importing valuable information about customer behavior, purchase history, website activity, and more. 

This wealth of data empowers you to craft laser-focused segments based on a wide range of criteria, ensuring your emails resonate with the right subscribers at the right time. Imagine sending abandoned cart emails that dynamically display the specific products left behind, or personalized recommendations based on past purchases. Klaviyo makes this level of granular targeting effortless. 

Beyond segmentation, Klaviyo offers powerful automation capabilities, allowing you to trigger personalized email flows based on specific customer actions. This level of sophisticated communication fosters deeper customer relationships and drives tangible results for your business.

Standout Features

• Advanced segmentation for ecommerce. Target customers based on purchase history and behavior. This level of personalization ensures your marketing messages resonate with the right audience segments, improving engagement and conversion rates;
• Personalized product recommendations. Increase sales with targeted product suggestions. By analyzing individual customer data, you can showcase items they are most likely to be interested in, driving sales and customer satisfaction;
• Pre-built email flows for ecommerce. Automate abandoned cart emails, win-back campaigns, and more. These automated sequences save you time and effort while strategically re-engaging customers at critical points in their journey;
• Powerful reporting and analytics. Track key ecommerce metrics and measure campaign success. Data-driven insights empower you to optimize your marketing strategies and maximize your return on investment.

Industry Fit

Klaviyo is purpose-built for ecommerce, offering powerful segmentation, personalization, and analytics specifically designed to drive revenue for online retailers. With Klaviyo, businesses can deliver highly targeted email and SMS campaigns that resonate with their audience, increase customer lifetime value, and accelerate business growth.

• Subscription box companies. Reduce churn by identifying at-risk subscribers, sending targeted win-back campaigns, and personalizing the subscription experience based on individual preferences;
• High-growth ecommerce brands. Leverage Klaviyo’s advanced segmentation and automation capabilities to scale their email marketing efforts, personalize the customer journey, and maximize revenue growth;
• Direct-to-consumer (DTC) brands. Build strong customer relationships, cultivate brand loyalty, and drive repeat purchases through personalized email and SMS campaigns that resonate with their target audience.

Klaviyo vs. Omnisend

Both specialize in ecommerce email marketing, but Klaviyo is known for its advanced segmentation, personalization, and data-driven approach.

• More powerful segmentation capabilities. Target specific customer segments with laser-focused precision;
• Stronger emphasis on data analysis and reporting. Make more informed decisions based on in-depth data insights;
• Advanced features tailored for ecommerce growth. Drive sales with pre-built workflows and revenue-focused features.

For an online store, Klaviyo is an essential tool. I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and campaigns that I have implemented through Klaviyo.

– Daniel from Capterra

AWeber – Excellent Customer Support and Deliverability

AWeber is a veteran in the email marketing arena, known for its reliability, excellent customer support, and strong focus on email deliverability.  

While they might not have the flashiest features or the most modern interface, AWeber consistently delivers results, making them a solid choice for businesses prioritizing stability and support.

• Capterra: 4.4 /5.0 
• Trustpilot: 2.0 /5.0
• Shopify: 3.5 /5.0

Pricing: Starts at $25/month for up to 1,000 subscribers and 10,000 monthly emails  | Free plan available.

AWeber provides a straightforward and user-friendly interface for creating and sending professional email campaigns. Their drag-and-drop editor makes it easy to design visually appealing emails, even without any coding knowledge. Choose from a library of pre-designed templates or customize your own to match your brand. 

While their automation capabilities might not be as advanced as some competitors, AWeber still allows you to create simple automated sequences for welcome emails, abandoned cart reminders, and other common scenarios. This lets you stay connected with your audience and nurture leads without constant manual effort. 

AWeber prioritizes ease of use and affordability, making it a great option for businesses new to email marketing or those looking for a streamlined solution without complex features. Their intuitive platform and helpful support resources empower anyone to create effective email campaigns.

Standout Features

• High email deliverability rates. Ensure your messages reach your subscribers’ inboxes. This means you can be confident your audience is seeing your campaigns;
• Excellent customer support. Get help when you need it from their responsive team. They offer multiple channels of support including live chat, email, and phone; 
• Comprehensive email marketing features. Access automation, segmentation, and more. These tools allow you to create targeted and effective campaigns;
• RSS-to-email functionality. Automatically send blog updates to your subscribers. This feature saves you time and keeps your audience engaged with your latest content.

Industry Fit

AWeber provides businesses with a reliable and user-friendly platform to build their email lists, engage subscribers, and grow their businesses. With its focus on deliverability, customer support, and ease of use, AWeber allows companies to connect with their audience effectively and achieve their marketing goals.

• Authors and speakers. Build your email list by offering valuable content upgrades, promote your books or speaking engagements, and stay connected with your readers through engaging email newsletters;
• Small businesses and entrepreneurs. Nurture leads, promote products or services, and build stronger customer relationships through targeted email campaigns using AWeber’s intuitive platform;
• Nonprofits and charities. Engage donors, share impact stories, and raise funds effectively through personalized email appeals, event invitations, and donation thank-you messages.

AWeber vs. Omnisend

If you prioritize deliverability and exceptional customer support, AWeber presents a reliable, user-friendly alternative to Omnisend.

• Higher email deliverability rates. Ensure your messages reach the inbox with AWeber’s strong sender reputation;
• More responsive and helpful customer support. Get quick and effective assistance whenever you need it;
• Free trial to test the platform. Experience AWeber’s features and benefits before committing to a paid plan. 

I have been using AWeber since 2001, and in my experience, they are the best and most trusted autoresponder and mailing list management system available. Their platform is highly advanced, incredibly well-developed, yet remains user-friendly even for those who take the time to learn and use it properly.

– Vahid from Trustpilot

Moosend – Budget-Friendly with Solid Automation

Moosend proves that powerful email marketing and automation tools are accessible without breaking the bank. This platform offers an impressive suite of features, including drag-and-drop email editors, list segmentation, and automated workflows, at competitive prices, making it an attractive option for budget-conscious businesses and startups. 

Whether you’re just starting out or looking for a more affordable alternative to pricier platforms, Moosend provides the tools you need to succeed without compromising on quality or features.

• Capterra: 4.6 / 5.0
• Trustpilot: 3.6 / 5.0
• Shopify: N/A

Pricing: Starts at $9/month for up to 500 contacts | 30-day trial available.

Moosend’s drag-and-drop editor empowers you to craft visually appealing email campaigns with ease, while its library of responsive templates provides a helpful starting point for those seeking inspiration or a quick launch. While its automation features are not as advanced as some competitors’, they still allow you to create effective automated workflows for welcome emails, abandoned cart reminders, and other key scenarios, nurturing leads and driving conversions on autopilot. 

Beyond email, Moosend also provides tools for building landing pages and forms, enabling you to capture leads and grow your subscriber list organically. This comprehensive approach to digital marketing makes Moosend a valuable asset for businesses looking to streamline their online presence and engage with their audience effectively. 

From crafting compelling emails to nurturing leads and tracking performance, Moosend offers the essential tools to elevate your marketing efforts.

Standout Features

• Budget-friendly pricing. Affordable solution for small businesses and startups; plans start at just $10 a month;
• Solid automation features. Automate your email marketing without the complexity; easily set up welcome sequences, abandoned cart reminders, and more;
• Intuitive drag-and-drop editor. Create visually appealing emails with ease; no coding or design experience is necessary;
• Landing page builder included. Capture leads and grow your email list effectively. Choose from a variety of mobile-responsive templates.

Industry Fit

Moosend offers a budget-friendly yet powerful email marketing solution for small businesses and growing ecommerce brands. With its intuitive drag-and-drop editor, automation features, and affordable pricing, Moosend makes it easy to create professional campaigns, engage your audience, and drive sales.

• Startups and small businesses. Maximize your marketing budget with Moosend’s affordable pricing plans, access essential email marketing features, and grow your business without breaking the bank;
• Ecommerce stores on a budget. Utilize Moosend’s automation features to recover abandoned carts, promote new products, and engage customers without the high costs associated with other platforms;
• Digital marketing agencies. Manage multiple client accounts efficiently, create and send client reports, and deliver results while staying within budget using Moosend’s affordable pricing and agency-friendly features.

Moosend vs. Omnisend

For budget-conscious businesses seeking a user-friendly platform with solid automation, Moosend offers an attractive alternative.

• Significantly more affordable pricing. Access essential email marketing features without exceeding your budget;
• Intuitive drag-and-drop editor for easy campaign creation. Design visually appealing emails, even without design experience;
• Solid automation features for streamlined marketing. Automate welcome emails, abandoned carts, and other key messages.

Deliverability and the level of customer support – are two critical features of the software for me. I like that it is not overly complicated – there is room for more features, but the ones you get are great!

– Nataliya from Capterra 

Omnisend Alternatives FAQs

Is Omnisend better than Mailchimp or Klaviyo?

It depends on your specific needs and priorities. Omnisend excels at ecommerce email marketing, offering features tailored for online stores, such as automated product recommendations and abandoned cart recovery.

However, Mailchimp provides a broader range of digital marketing tools, including landing pages, social media management, and even a website builder.  If advanced segmentation and predictive analytics are paramount for ecommerce businesses like yours, Klaviyo might be the stronger choice.

Ultimately, the best platform for you depends on your budget, desired features, and long-term marketing goals. An Omnisend pricing comparison with these alternatives can be helpful in your evaluation.

Which Omnisend alternative is best for SMS marketing?

While many email marketing platforms now offer some level of SMS functionality, Sender stands out as a top contender for businesses seeking a strong SMS marketing solution. Their platform seamlessly integrates email and SMS campaigns, allowing you to reach customers across both channels with ease.

Sender also offers competitive pricing on SMS messaging, making it a budget-friendly option for businesses looking to expand their mobile marketing efforts.

What’s the most affordable Omnisend alternative?

For businesses on a tight budget, Sender takes the crown with its generous free plan and competitive pricing for paid plans. Their free plan provides access to many core features, including email and SMS marketing, automation workflows, and basic reporting.

If you’re just starting out or have a limited marketing budget, Sender offers an excellent entry point into the world of professional email marketing without breaking the bank.

Can I migrate from Omnisend without losing data?

Yes, most email marketing platforms, including the Omnisend competitors mentioned above, provide tools to facilitate a smooth migration process. Typically, you can import your existing subscriber lists, email templates, and other data into the new platform.

However, it’s always a good practice to back up your data before initiating any migration to safeguard against unforeseen issues. Additionally, carefully review the import process and documentation provided by your new email marketing platform to ensure a seamless transition.

About author

Emily Austin

Author

Sender

Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She loves perfecting digital content, ensuring everything is polished and ready to go live.

Writer - Vesta Oldenburg