14 Mailchimp Alternatives Compared (2025 Update)

Mailchimp might have been great for you at first. But its increasing costs and slow customer support have compelled you to search for other services like Mailchimp. 

We’ve compiled a list of Mailchimp alternatives in this blog, including all rivals and competitors, to help you pick the best email service provider for your business. 

Learn how these alternatives to Mailchimp can save you hundreds of dollars every year while increasing your revenue through email marketing.

Why Consider Alternatives to Mailchimp?

While Mailchimp remains a popular email marketing solution, many users complain about its pricing, slow customer support, and buggy interface. So, they look for other email marketing software.

Here is why you should consider a Mailchimp substitute:

• High costs. Mailchimp is up to 6x costlier, when compared to other tools like Sender, which charges $7 monthly for the same number of contacts. As a result, most small businesses consider Mailchimp’s plans way over their budget; 
• Complex pricing model. Mailchimp’s pricing structure is confusing. Mention of overages (additional charges) on almost all plans makes everything cryptic. One user, for instance, was unpleasantly surprised to see $1,618.50 of additional costs in their billing; 
• Limited free plan. Mailchimp only offers basic features (and restrictive limits) on free version as well as lower plans, severely limiting your marketing strategy. Moreover, the free plan seems to get even more limited as time goes; 
• Deliverability issues. Only 75.99% of Mailchimp emails end up in the mailbox, which is alarmingly low compared to other players. Some users go as far as to suspect unreliable IPs; 
• Pricing structure. As subscriber lists grow, Mailchimp’s costs can become prohibitively expensive. For instance, a user mentioned that sending a certain volume of emails could cost over £250 per month, leading them to seek more affordable alternatives; 
• Customer support challenges. Mailchimp’s customer support is horribly slow (simple questions can take 15+ minutes to answer). And since it’s English-only, it is hard to get help when needed. 

User Reviews 

People have been sharing their experience with Mailchimp across major review platforms, such as Trustpilot, G2, and Capterra. And while Mailchimp has received strong ratings on Capterra (4.5/5) and G2 (4.3/5) with Shopify rating being noticeably lower at 3.3/5, users share how overpriced and slow the platform is and how they’ve had a bad experience.  

One such user shared his experience and pointed out the glitches on the platform. 

If you look at independent reviews, you’ll find many complaints about billing issues, customer support, and Mailchimp costs. 

Best MailChimp Alternatives in 2025

• Sender — Best for Email Campaigns
• Omnisend — Best for Ecommerce
• Brevo — Best for SMS and Transactional Emails
• Klaviyo — Best for Data-Driven Marketers
• Moosend — Best for Affordability
• Kit — Best for Simplified Ecommerce Integration
• HubSpot — Best All-in-One CRM Solution
• GetResponse — Best for Marketing Automation
• SendGrid — Best for Developers
• Mailjet — Best for Collaboration
• Constant Contact — Best for Small Businesses
• Flodesk — Best for Design-Focused Users
• Newsletter Plugin — Best for WordPress Users
• DRIP — Best for Advanced Ecommerce Automation

Mailchimp Alternatives: A Quick Comparison

If you want an overview of all the alternative email marketing tools you can use, here’s a table to help you decide faster. Check out the limits, pricing, as well as best features, and make a pick.

14 Mailchimp Alternatives Compared

If you’ve been searching for email services like Mailchimp, look no further. Here are the top Mailchimp competitors and the best email marketing services in the market. 

Let’s look at each alternative solution one by one – from the cheapest email marketing platforms to the most powerful ones.

1. Sender — Best Mailchimp Alternative for Email Campaigns

Sender outshines Mailchimp with its intuitive interface, valuable features, and a generous free plan. It offers several powerful tools for omnichannel marketing, like the drag-and-drop interface for simple campaign creation. 

⭐️ Trusted by 180,000+ businesses worldwide

Ratings:

• Capterra: 4.7 /5.0 
• Trustpilot: 4.8 /5.0
• G2: 4.5 /5.0
• Shopify: 4.6 /5.0

Pricing: Starts at $7/month for up to 1,000 subscribers and 12,000 emails/month | Forever free plan available for up to 2,500 subscribers and 15,000 monthly emails.

Sender offers all premium features at lower costs, making it better than Mailchimp for email campaigns. There’s an automation builder, behavioral popups, and SMS marketing. You can also create dynamic campaigns using custom fields and segmentation. 

Sender’s human customer support responds as fast as lightning and leaves Mailchimp standing in the corner. So, you can always stay on track without wasting time waiting for a response.

Plus, its library of free customizable email templates helps you create stunning designs without sweating out, making it a great free Mailchimp alternative.

Finally, importing subscribers from Mailchimp is a fast process, enabling you to get your email marketing up and running in no time.

Standout Features

• No code email builder. Easily create stunning, professional emails with a drag-and-drop interface – no coding needed;
• Visual automation builder. Visually design automated email sequences triggered by user actions like opens and clicks;
• Behavioral segmentation features. Segment your audience based on actions like purchases and website visits for targeted messaging;
• Amazing deliverability. Enjoy high inbox placement rates thanks to Sender’s robust infrastructure and deliverability focus.

Explore the complete list of features now

Industry Fit

Sender offers a user-friendly interface and robust features at a competitive price, making it ideal for businesses looking for a Mailchimp alternative without the hefty price tag.

• Ecommerce businesses. Use features like abandoned cart emails and product recommendations to drive sales;
• Small to medium-sized businesses (SMBs). Leverage their affordable plans and intuitive features to grow their audience;
• Bloggers and content creators. Build an email list and engage their audience with newsletters and updates.

Sender vs Mailchimp

Still wondering who wins — Sender vs Mailchimp? Sender stands out with its user-friendly design, budget-friendly pricing, and powerful features. Businesses often find Mailchimp’s pricing confusing and customer support lacking. Sender offers a refreshing change with:

• Transparent and affordable pricing. Access premium features without breaking the bank;
• Intuitive user interface. Easily navigate the platform and create stunning email campaigns;
• Responsive customer support. Get quick and helpful assistance whenever you need it.

Not a B2C business? No problem, here are 7 Mailchimp Alternatives for Nonprofits & Charity.

2. Omnisend — Cheaper Alternative to Mailchimp for Small Businesses

Omnisend is an excellent choice that can help you boost sales and grow your audience. If you’re searching for email marketing tools for small business and need multichannel automation, try it out. 

Designed specifically for ecommerce businesses, it offers powerful email and SMS marketing automation tools to help you engage with your customers and drive more revenue, including pre-built global SMS marketing workflows, automated product recommendations, review management, and more.

Ratings: 

• Capterra: 4.7 /5.0 
• Trustpilot: 4.3 /5.0
• G2: 4.0 /5.0
• Shopify: 4.7 /5.0

Pricing: Starts at $20/month for up to 1,000 contacts and 12,000 emails/month | Free plan available.

Ecommerce email marketing doesn’t have to be a headache. Omnisend makes it a breeze by seamlessly integrating with your online store and offering a suite of features designed to drive sales. Forget generic email blasts – Omnisend empowers you to create targeted campaigns that resonate. 

Choose from a library of pre-made email templates for abandoned cart emails, welcome messages, post-purchase follow-ups, and more. Customize these templates to match your brand aesthetic or build your own from scratch.

But Omnisend goes beyond email with multichannel marketing features. Integrate SMS marketing to deliver instant updates and promotions, or leverage push notifications to re-engage website visitors. Contact management is effortless with detailed segmentation options. 

Target customers based on their purchase history, browsing behavior, customer lifecycle stage, and more. Track campaign performance with in-depth analytics to understand what resonates with your audience and optimize for conversions.

Standout Features

• SMS, email, and push notification marketing. Reach customers across multiple channels with unified marketing campaigns for a seamless experience;
• Shopify review automation. Effortlessly collect valuable product reviews from Shopify customers with automated review requests;
• A/B testing. Experiment with different email elements like subject lines and calls-to-action to optimize campaign performance;
• Popup form builder. Design eye-catching signup forms to capture website visitor information and grow your subscriber list.

Industry Fit

Omnisend focuses heavily on ecommerce features, making it a strong choice for online retailers seeking an affordable yet powerful solution.

• Online retailers. Boost sales with automated abandoned cart emails, post-purchase follow-ups, and product recommendations;
• Growing ecommerce businesses. Scale their email marketing efforts with advanced segmentation and automation features;
• Businesses with limited budgets. Benefit from Omnisend’s competitive pricing for smaller contact lists.

Limitations

While Omnisend shines as a powerful platform for ecommerce email marketing automation, it does come with certain constraints that might impact your decision.

• Costly for large lists. Omnisend’s pricing scales primarily with contact count, making it potentially expensive for businesses with large email lists or those experiencing rapid subscriber growth;
• Ecommerce-centric functionality. Omnisend is purpose-built for online stores. If you’re not an ecommerce business, many of its key features become less relevant, making it a less versatile option compared to platforms with broader applications;
• Limited design customization. While Omnisend offers visually appealing templates, customizing them beyond basic edits can be restrictive. Users seeking highly tailored email designs might find the platform limiting.

Omnisend vs Mailchimp

Ecommerce businesses searching for a Mailchimp alternative should consider Omnisend. While Mailchimp boasts a wide array of features, its pricing structure and add-ons often confuse users. Omnisend offers a refreshing change with:

• Transparent pricing model. Understand your costs upfront with no hidden fees;
• Dedicated ecommerce features. Leverage powerful integrations and automation tailored for online retailers;
• Responsive customer support. Receive timely and helpful assistance from Omnisend’s support team.

Love it, we evaluate annually and it continues to be the best bang for the buck, plus they keep adding features which is great.

— Marcus from Capterra

3. Brevo — Best Email Campaign Management Tools

Brevo is for ecommerce store owners who need a unified marketing dashboard for emails, SMS marketing, web push notifications, and live chat.

You can manage all conversations across channels with a single contact (subscriber) from a single screen. 

Plus, it has features to start and scale your marketing campaigns, like marketing automation and web push notifications. So, you can engage subscribers using email, SMS, and push notifications.

Ratings: 

• Capterra: 4.6 /5.0 
• Trustpilot: 4.4 /5.0
• G2: 4.5 /5.0
• Shopify: 4.9 /5.0

Pricing: Starts at $17/month for up to 10,000 monthly emails and 1,500 contacts| Free plan available with usage limitations.

Need a versatile tool that handles both promotional and transactional messages? Brevo has you covered. Brevo excels at transactional emails, ensuring order confirmations, shipping notifications, and password resets reach your customers instantly and reliably. But Brevo isn’t just about essential messages; it’s also packed with features to elevate your email marketing.

Design beautiful emails with their intuitive drag-and-drop editor and choose from a variety of pre-made templates. Craft targeted campaigns with segmentation options and personalize your messages to boost engagement. 

Brevo also offers marketing automation features for simple drip campaigns and autoresponders. Nurture leads, onboard new customers, and re-engage inactive subscribers with personalized email sequences. Plus, their robust signup forms make it easy to grow your email list organically.

Standout Features

• Drag-and-drop email builder. Design beautiful, mobile-responsive and interactive emails effortlessly;
• Segmentation & personalization features. Take list management to the next level – target the right audience segments with personalized messages that resonate;
• Prebuilt automation workflows. Save time and nurture leads with pre-designed automation for common marketing goals;
• Inbuilt CRM, SMS & Whatsapp marketing features. Manage contacts, send SMS & WhatsApp campaigns, all within one platform.

Industry Fit

Brevo offers a well-rounded set of features for email marketing, SMS campaigns, and marketing automation.

• SMBs. Take advantage of Brevo’s user-friendly interface and affordable pricing plans;
• Businesses with international audiences. Use Brevo’s multilingual features for broader reach;
• Marketing teams seeking an all-in-one solution. Manage email, SMS, and marketing automation from a single platform.

Limitations

Brevo’s generous free plan is an attractive starting point, but its limitations on email sending volume might hinder growing businesses with larger lists.

• Integration constraints. Brevo offers fewer integrations with third-party apps compared to some competitors, potentially limiting its compatibility with existing workflows and tools;
• Basic automation features. While Brevo provides essential automation functionalities, it lacks some of the more advanced features offered by other platforms, such as sophisticated branching logic or dynamic content personalization;
• Less intuitive landing page builder. The landing page builder, while functional, might feel less user-friendly and intuitive compared to dedicated landing page platforms or those offered by competitors.

Brevo vs Mailchimp 

Looking for a streamlined communication platform without the Mailchimp pricing? Brevo offers a compelling alternative, providing a comprehensive feature set for a single price. 

• Transparent pricing. Enjoy a refreshing change from Mailchimp’s add-on heavy pricing structure;
• Multichannel marketing. Reach your audience across multiple channels, including email, SMS, and live chat;
• Responsive support. Get the help you need, when you need it, from Brevo’s dedicated support team.

Very easy to use, with clear pricing. We particularly like how intuitive it is to design newsletters. We find it perfect for a small organisation that needs simple tools to communicate on a daily or weekly basis with a medium-sized audience.

— EPUB from Trustpilot

4. Klaviyo — Best Mailchimp Alternative for Ecommerce

Klaviyo is for ecommerce store owners who want to build solid customer relationships. It’s useful for businesses looking to drive sales through omnichannel SMS & email marketing campaigns. 

With this, you can build email-based customer experiences and connect with customers based on how they interact with your brand. Klaviyo also offers solutions to build landing pages and opt-in forms. 

The platform’s simple design helps you spend less time learning and more time working on it.

Ratings: 

• Capterra: 4.6/5;
• Trustpilot: 2.3/5;
• G2: 4.6 /5.0
• Shopify: 4.4/5.

Pricing: Starts at $30/month for up to 1,000 subscribers and 10,000 emails | Free plan available.

Klaviyo helps you better understand your audience and deliver hyper-targeted email campaigns. Go beyond basic metrics and dive deep into email analytics to uncover valuable insights about your audience’s behavior and preferences. Track open rates and click-through rates (CTR), but also analyze how different segments interact with your emails.

Klaviyo’s robust segmentation tools let you target specific customer groups based on purchase history, website activity, email engagement, and more. Craft personalized email flows with dynamic content that adapts to each subscriber’s interests and preferences. 

Seamlessly integrate Klaviyo with your ecommerce platform to leverage real-time data and automate personalized product recommendations, abandoned cart reminders, and post-purchase follow-ups.

Standout Features

• Advanced segmentation. Target highly specific customer groups based on demographics, buying behavior, and email engagement;
• Automation workflows. Automate email sequences triggered by customer actions like new subscriptions or abandoned carts;
• Integration with popular ecommerce platforms. Connect seamlessly with Shopify, BigCommerce, WooCommerce, and others. Leverage real-time customer data and purchase history directly within your email campaigns;
• Detailed analytics and reporting. Track key email metrics like open rates, click-throughs, and revenue generated. Use visual dashboards and reports to understand campaign performance and optimize for better results.

Industry Fit

Klaviyo specializes in data-driven email marketing for ecommerce, making it a top choice for businesses focused on driving online sales.

• High-growth ecommerce brands. Leverage advanced segmentation and personalization to deliver highly targeted campaigns;
• Businesses with complex customer journeys. Use Klaviyo’s robust automation capabilities to nurture leads and drive conversions;
• Data-driven marketers. Benefit from Klaviyo’s powerful analytics and reporting tools to optimize campaigns and maximize ROI.

Limitations

Klaviyo’s data-driven approach and advanced features make it a powerhouse for larger businesses, but its complexity and pricing might overwhelm smaller companies or those new to email marketing.

• Steep learning curve. Mastering Klaviyo’s robust feature set and navigating its interface can require a significant time investment, potentially posing a challenge for users with limited technical expertise;
• Limited multichannel options. While strong on email and SMS, Klaviyo offers fewer integrated channels compared to some competitors, limiting options for businesses seeking a more diverse multichannel approach;
• Ecommerce focus. Klaviyo’s features are heavily geared towards ecommerce businesses, potentially making it less suitable for organizations in other industries with different marketing needs.

Klaviyo vs Mailchimp 

Tired of generic email blasts? Klaviyo provides a powerful alternative to Mailchimp, especially for businesses focused on online sales. While Mailchimp offers a broad feature set, Klaviyo excels at delivering: 

• Advanced segmentation. Target the right customers with laser-focused precision;
• Robust automation. Create personalized email journeys that resonate with individual buyers;
• Ecommerce focus. Leverage features designed specifically for online retailers to drive sales.

I signed up a month ago and found Klaviyo far superior to the other four platforms I used in the past. The live chat has been a lifesaver; I’ve been using it for over an hour every day for the last three weeks.

– Alan from Trustpilot

5. Moosend — Best for Powerful Automation at an Affordable Price

Moosend is among the best Mailchimp alternatives if you need advanced functionality and powerful automation options at an affordable price.

Unlike Mailchimp’s complex platform, Moosend has a straightforward interface and a minimal learning curve, allowing users to get the most out of the service quickly.

Ratings: 

• Capterra: 4.6 / 5.0
• Trustpilot: 3.6 / 5.0
• G2: 4.7 /5.0
• Shopify: N/A

Pricing: Starts at $16/month for up to 1,000 contacts | 30-day free trial available.

Moosend empowers businesses of all sizes to harness the power of email with its generous free plan and affordable paid options. Build your email list from the ground up with customizable signup forms that integrate seamlessly with your website.

Design responsive emails that look great on any device using Moosend’s intuitive drag-and-drop editor. Choose from a library of pre-designed templates or create your own to match your brand’s unique style.

Moosend doesn’t skimp on features despite its budget-friendly pricing. Automate your campaigns with simple yet effective automation workflows for welcome emails, abandoned cart reminders, and more. Segment your audience based on behavior and preferences to deliver targeted messages that resonate. 

Track your progress with detailed reporting features and gain valuable insights into campaign performance. Moosend also offers landing page creation tools, giving you all the essentials to launch successful marketing campaigns.

Standout Features

• Visual automation editor. Say goodbye to confusing workflows. Moosend’s visual editor makes building email sequences as easy as piecing together a puzzle;
• Pre-built automation templates. Don’t know where to begin? Choose from a library of ready-made automation templates for common scenarios like welcome emails and abandoned cart reminders;
• List segmentation & personalization. Send the right message to the right people at the right time. Segment your audience based on behavior and personalize emails for a more engaging experience;
• Real-time analytics. Track your email performance in real-time and see how subscribers interact with your campaigns.

Industry Fit

Moosend provides advanced automation features at a competitive price point, making it a great option for businesses seeking powerful automation without breaking the bank.

• Ecommerce businesses. Use Moosend’s automation recipes for abandoned cart emails, upsells, and personalized recommendations;
• Growing businesses. Benefit from Moosend’s scalable pricing and feature set to accommodate their expanding needs;
• Marketers seeking advanced automation. Leverage Moosend’s visual workflow builder to create sophisticated automation sequences.

Limitations

Moosend’s affordability makes it an appealing option for budget-conscious businesses, but its limited integrations and customer support options could be drawbacks for those seeking a more comprehensive solution.

• Limited integrations. Moosend integrates with fewer third-party applications compared to some competitors, potentially creating workflow challenges for businesses reliant on specific tools;
• Design customization constraints. While Moosend’s design capabilities are continually improving, it still offers less design flexibility compared to platforms with more robust drag-and-drop editors or custom coding options;
• Inconsistent deliverability reports. Some users have reported inconsistencies in email deliverability rates, which could impact campaign reach and effectiveness.

Moosend vs Mailchimp 

Want powerful email marketing without the confusing pricing? Moosend offers a user-friendly and affordable alternative to Mailchimp, especially for those seeking transparent pricing and strong support. 

• Straightforward pricing. Enjoy clear and simple pricing plans without hidden fees;
• Excellent customer support. Get quick and helpful assistance, regardless of your plan;
• Advanced automation. Build sophisticated email campaigns with intuitive automation tools. 

Its pricing and features are competitive to Mailchimp, despite costing multiple times less per mailing list. It is easy to use and has very intuitive UI. Its universal website embedding feature is easy to integrate, and works well. Customer support is very timely and helpful.

– Diane from G2

6. Kit — Best Email Marketing Software for Creators

Kit is designed for creators and offers useful tools for building a community via email marketing. The tool makes it easy for non-geeky people to start using the platform for building and growing their email lists. 

Use its landing page builder to start capturing leads on your website and nurturing them using automation sequences. All standard features, like segmentation, form builder, and template library, are also available to manage your email marketing efforts.

Ratings: 

• Capterra: 4.7 /5.0 
• Trustpilot: 2.7/5.0
• G2: 4.4 /5.0 
• Shopify: NA

Pricing: Starts at $29/month for up to 1,000 subscribers | Free plan available.

Building an engaged email list is crucial for growing your audience and connecting with your readers on a deeper level. Kit makes email marketing simple and effective, empowering you to nurture your subscribers and turn casual readers into loyal fans.

Kit integrates seamlessly with popular blogging platforms, making it easy to create eye-catching signup forms that blend seamlessly with your website’s design. Offer a tempting lead magnet, like an exclusive ebook or content upgrade, to entice visitors to subscribe. 

Once you’ve built your list, Kit helps you stay top-of-mind by automatically sending new blog post notifications to your subscribers, ensuring they never miss a beat. Segment your audience based on their interests and engagement levels to deliver targeted content recommendations and personalized messages that resonate. 

Track the performance of your email campaigns with Kit’s insightful analytics dashboard, gaining valuable data on open rates, click-throughs, and more.

Standout Features

• Creator network for referral signups. Tap into a network of creators to promote your products and drive referral signups, expanding your reach;
• Behavioral segmentation. Target the right audience segments by creating highly specific lists based on user actions and behaviors;
• Landing page builder. Design and launch high-converting landing pages to capture leads and promote your products effectively;
• Digital product hosting & selling. Host, deliver, and sell digital products seamlessly, simplifying the process of online commerce.

Industry Fit

Kit is designed specifically for creators and solopreneurs, offering simplified email marketing to help them connect with their audience.

• Bloggers and writers. Build an email list and share your content with dedicated subscribers;
• Artists and musicians. Promote your work, announce events, and sell merchandise;
• Online course creators. Nurture your students and promote upcoming courses.

Limitations

Kit’s streamlined approach to email marketing for bloggers simplifies content updates and audience engagement, but its reliance on automation and limited customization options might not suit those seeking more control over their campaigns.

• Limited design control. Kit’s email design capabilities are primarily template-based, offering less flexibility for customization compared to platforms with drag-and-drop editors or custom HTML/CSS options;
• Automation focus limits one-off campaigns. Kit’s emphasis on automated sequences might not be ideal for bloggers who frequently send unique, one-off email campaigns or prefer a more personalized approach;
• Content-centric approach. Kit’s features are primarily geared towards content-based email marketing, potentially making it less suitable for businesses with a strong focus on product promotion or ecommerce.

Kit vs Mailchimp 

For creators seeking an email marketing platform tailored to their needs, Kit offers a powerful alternative to Mailchimp’s generic approach. 

• Creator-focused features. Enjoy tools like automated lead magnet delivery and a dedicated creator network to grow your audience;
• Affordable scaling. Kit’s pricing grows with you, ensuring you’re not penalized for success.
• Streamlined design. Focus on what matters – creating and sharing your content – with Kit’s easy-to-use interface.

Since their pricing is based on active subscribers (not emails sent) and they have a VERY generous free plan, you can start simply and try their more advanced features when you’re ready.

– Julianna from Capterra

7. HubSpot — Top Mailchimp Competitor for Marketing Automation

HubSpot is a marketing automation platform that offers features similar to Mailchimp. You can leverage its in-built sales CRM system for managing a complex sales funnel. From a single dashboard, you can manage everything—from sales to operations, digital marketing to CMS. 

Ratings: 

• Capterra: 4.5/5;
• Trustpilot: 2.4/5;
• G2: 4.4 /5.0 
• Shopify: NA.

Pricing: Starts at $18/month for up to 1,000 marketing contacts | Free plan available.

Looking for a comprehensive platform that can handle your entire marketing strategy? HubSpot, a leading customer relationship management (CRM) platform, offers robust email marketing features alongside tools for sales, service, content management, and more. 

Manage all your contacts, track interactions across different channels, and gain a holistic view of your customer journey — all within a single platform.

Create visually appealing emails with HubSpot’s drag-and-drop editor and choose from a diverse library of pre-made templates. Automate your marketing with personalized sequences and workflows, nurturing leads and driving conversions on autopilot. 

HubSpot’s powerful analytics dashboard provides valuable insights into campaign performance, email engagement, and audience behavior.  Use these insights to refine your strategies and optimize your marketing efforts for maximum impact.

Standout Features

• In-built CRM system. Manage and track customer interactions and data all within the platform. No need for separate CRM software;
• Unified management of sales, operations, marketing, and CMS. Control key business functions from one central hub. Streamline operations and improve cross-team collaboration;
• Comprehensive email marketing automation. Automate your email marketing from welcome sequences to abandoned cart recovery. Drive sales and engagement on autopilot;
• Shared inbox with tools for live chat, chatbots, and team email. Manage all customer conversations in one place. Provide instant support and collaborate on responses with your team.

Industry Fit

HubSpot excels in comprehensive marketing automation, making it ideal for businesses seeking an all-in-one solution for their marketing needs.

• B2B businesses. Generate leads, nurture them through the sales funnel, and track their journey with HubSpot’s CRM integration;
• Marketing agencies. Manage multiple clients and campaigns efficiently with HubSpot’s robust features and automation capabilities;
• Businesses seeking a full marketing suite. Benefit from HubSpot’s integrated CRM, CMS, and other marketing tools.

Limitations

HubSpot’s all-in-one platform offers convenience and a centralized approach to marketing, but its email marketing features might not be as robust as those offered by specialized platforms.

• High overall cost. Utilizing multiple HubSpot hubs for a comprehensive marketing strategy can lead to significant subscription costs, potentially exceeding the budgets of smaller businesses or those with specific needs;
• Overwhelming feature set. HubSpot’s extensive range of features, while comprehensive, can feel overwhelming for users with simpler requirements, potentially leading to a steeper learning curve and slower adoption;
• Technical expertise required. Implementing and fully leveraging some of HubSpot’s more advanced automation and customization features might require technical knowledge or the assistance of a developer.

HubSpot vs Mailchimp 

Need more than basic email marketing? HubSpot provides a powerful all-in-one alternative to Mailchimp, ideal for large businesses seeking comprehensive marketing solutions. 

• Integrated platform. Manage your CRM, email marketing, social media, and more from a single dashboard;
• Advanced automation. Streamline complex marketing workflows and personalize customer experiences at scale;
• Comprehensive analytics. Gain deeper insights into your marketing performance and ROI.

Note: HubSpot’s robust features come with a higher price tag and may require a learning curve, making it a better fit for larger businesses with dedicated marketing resources.

Overall, HubSpot CRM has been excellent—intuitive, powerful, and perfect for enhancing CRM messaging and marketing alignment.

– Priyanka from Capterra

8. GetResponse — Similar to Mailchimp for Sales Funnels

GetResponse is a great Mailchimp alternative designed to help you manage sales funnels. Its standout feature, “Autofunnel,” streamlines end-to-end marketing funnel creation. 

Other noteworthy features include the ability to host webinars. GetResponse also stands out with multilingual support, a multimedia center featuring stock photos, and QR code generation, enhancing its versatility and usability.

It seamlessly integrates with popular ecommerce platforms such as WooCommerce and offers support for content management systems like WordPress.

Ratings: 

• Capterra: 4.2 / 5.0
• Trustpilot: 4.1 / 5.0
• G2: 4.3 /5.0
• Shopify: 3.8 / 5.0

Pricing: Starts at $19/month for up to 1,000 contacts and unlimited emails | 30-day free trial available

Take your email marketing to the next level with GetResponse, a platform designed to help you build lasting customer relationships and skyrocket conversions. GetResponse excels at marketing automation, empowering you to create sophisticated drip campaigns and autoresponders that nurture leads and drive sales on autopilot.

Their intuitive visual workflow builder makes it easy to design engaging email sequences triggered by specific actions, such as signing up for a newsletter, abandoning a cart, or making a purchase. But GetResponse offers more than just email marketing. 

Build high-converting landing pages, host engaging webinars, and create captivating online surveys – all within a single platform. GetResponse’s analytics dashboard provides valuable insights into your audience’s behavior, allowing you to track campaign performance, measure ROI, and optimize your strategies for maximum impact.

Standout Features

• Website builder. Create a professional website easily with a drag-and-drop builder, even without any coding experience;
• AI email generator. Overcome writer’s block and generate engaging email content quickly using the power of AI;
• Webinar hosting features. Host engaging webinars to generate leads, nurture prospects, and connect with your audience live;
• Email template library. Access a wide range of professionally designed email templates to suit various marketing campaigns and goals.

Industry Fit

GetResponse focuses on building automated sales funnels through email marketing, landing pages, and webinars.

• Course creators and online marketers. Guide leads through a sales process with automated email sequences and landing pages;
• Businesses focused on lead generation. Capture leads and nurture them with targeted content and automated follow-ups;
• Ecommerce businesses. Promote products and drive sales through automated sales funnels.

Limitations

GetResponse’s comprehensive suite of marketing features caters to a wide range of needs, but its email editor might feel less intuitive and modern compared to some competitors.

• Dated landing page templates. While GetResponse offers a vast library of landing page templates, some users might find the designs outdated or less visually appealing compared to those offered by more design-centric platforms;
• Limited webinar features. GetResponse’s webinar functionalities lack some of the advanced features offered by dedicated webinar platforms, such as interactive whiteboards, breakout rooms, or advanced registration management;
• Slow customer support. Some users have reported slow response times from GetResponse’s customer support team, particularly with live chat support, which could be frustrating for those needing immediate assistance.

GetResponse vs Mailchimp 

Looking to boost sales with automated funnels? GetResponse offers a robust alternative to Mailchimp, providing powerful features designed to streamline your sales process. 

• Advanced funnel management. Easily build and automate sales funnels to guide leads towards conversion;
• Integrated webinar platform. Host engaging webinars to nurture leads and drive sales, all within the GetResponse platform;
• Simplified pricing. Enjoy a transparent pricing structure that aligns with your business needs.

What I like about Getresponse is how powerful yet intuitive the software is. The functionality is mind blowing, and yet a novice marketer like myself can master it in a very short time.

– Jean from G2

9. SendGrid — Email Marketing Platform with SMTP Feature 

SendGrid is a free MailChimp alternative that ensures your emails land in your subscribers’ inboxes. It offers integrated email tests, spam testing, and email validation features to improve your email system delivery success rates. 

It’s a scalable solution for developers planning email campaigns, thanks to API capabilities. It also offers a user-friendly drag-and-drop editor, email automation builders, and reporting dashboards for a comprehensive email marketing experience. 

Ratings: 

• Capterra: 4.2 / 5.0
• Trustpilot: 2.4 / 5.0
• G2: 4.0/5.0
• Shopify: N/A

Pricing: Starts at $15/month for sending up to 300,000 emails/month | Free trial available.

SendGrid provides the flexibility and control you need to build custom email marketing solutions and integrate email functionality seamlessly into your applications. Their robust APIs and comprehensive documentation empower you to tailor your email infrastructure to your exact specifications.

SendGrid’s reliable infrastructure ensures high deliverability rates, so you can rest assured your emails reach their intended recipients. Thoroughly test your email designs with their testing tools to ensure optimal display across different devices and email clients. 

Monitor performance with detailed analytics, tracking key metrics like open rates, click-throughs, and bounces to identify areas for improvement. SendGrid also offers dedicated support to assist you with any technical challenges and ensure your email strategy runs smoothly.

Standout Features

• Automated email campaigns. Streamline your email marketing with pre-built and custom automated workflows for welcome series, abandoned carts, and more;
• Amazing deliverability. Enjoy high inbox placement rates and ensure your emails reach their intended recipients with SendGrid’s robust infrastructure;
• Signup form builder. Easily create customizable signup forms to grow your email list and capture leads from your website or social media;
• Analytics dashboard. Track key email marketing metrics, monitor campaign performance, and gain actionable insights to optimize your efforts.

Industry Fit

SendGrid specializes in transactional email delivery and provides robust infrastructure for reliable sending.

• Businesses with high email volume. Ensure deliverability and manage large-scale email sends effectively;
• Developers and technical teams. Integrate SendGrid’s API to send transactional emails from their applications;
• Ecommerce platforms. Send order confirmations, shipping notifications, and other transactional messages reliably.

Limitations

SendGrid’s developer-focused approach provides exceptional control and flexibility, but its technical nature might be intimidating for marketers without coding experience.

• Steep learning curve for non-technical users. SendGrid’s reliance on APIs and its focus on email infrastructure require a higher level of technical understanding, potentially creating a barrier for marketers without coding experience;
• Limited drag-and-drop functionality. Designing and customizing emails in SendGrid often requires coding knowledge, as drag-and-drop functionality is limited, potentially slowing down the creative process for those without coding skills;
• Email sending focus. While SendGrid excels at email deliverability and infrastructure management, it lacks the comprehensive marketing automation features some competitors offer, potentially requiring integration with other tools for more advanced workflows.

Sendgrid vs Mailchimp 

Need rock-solid transactional email delivery? SendGrid outperforms Mailchimp with its developer-friendly platform and scalable pricing.

• Superior deliverability. Ensure your transactional emails reach the inbox, avoiding the spam filters;
• Scalable pricing. Choose a plan that aligns with your sending volume and budget;
• Advanced functionality. Leverage powerful APIs and SMTP relay services for seamless integration. 

Note: SendGrid’s focus on technical features makes it ideal for businesses with development resources.

I admire SendGrid for its seamless setup process, allowing even novices to integrate sophisticated emailing capabilities into their applications swiftly.

– Ben from Capterra

10. Mailjet — Better Alternative for Transactional Emails

Mailjet email marketing platform helps you design, send, and monitor email newsletters and automated email campaigns. It provides reliable transactional email functionality and good reporting capabilities.

You can create emails without coding with its email editor. It also natively integrates with ecommerce platforms like Drupal, making it an excellent alternative for ecommerce platforms. It also promises great data security and privacy features.

Ratings: 

• Capterra: 4.0 / 5.0
• Trustpilot: 3.8 / 5.0
• G2: 4.0 /5.0
• Shopify: 1.0 / 5.0

Pricing: Starts at $17/month for sending up to 15,000 emails/month | Free plan available.

Collaboration is key in successful email marketing, and Mailjet makes it effortless. This platform empowers teams to work together seamlessly on email campaigns, from initial brainstorming to final execution. 

Manage your contact lists collaboratively, ensuring everyone has access to the most up-to-date information. Design beautiful emails together in real-time using Mailjet’s intuitive drag-and-drop editor.

No more back-and-forth email chains or conflicting edits – Mailjet streamlines the design process and keeps everyone on the same page. Segment your audience based on various criteria to deliver targeted campaigns that resonate.  

Mailjet also offers transactional email capabilities, allowing you to send essential communications like order confirmations and password resets. Their comprehensive suite of analytics provides valuable insights into campaign performance, helping you track results, identify areas for improvement, and optimize your email marketing strategy.

Standout Features

• Dynamic content sections. Personalize emails at scale by tailoring content blocks based on user data and behavior;
• Deep segmentation. Create highly targeted email lists based on demographics, engagement, and more for precise messaging;
• Marketing automation builder. Design automated email sequences to nurture leads, onboard customers, and boost engagement;
• A/B testing. Optimize email campaigns by testing elements like subject lines and call-to-action buttons to maximize results.

Industry Fit

Mailjet focuses on transactional email sending and provides tools for collaboration and deliverability monitoring.

• SaaS companies. Send account notifications, password resets, and other critical transactional emails;
• Ecommerce businesses. Ensure timely and reliable delivery of order confirmations and shipping updates;
• Development teams. Integrate Mailjet’s API for seamless transactional email sending.

Limitations

Mailjet excels at fostering team collaboration, but its limited automation capabilities might not satisfy marketers seeking to build complex, multi-step email workflows.

• Basic segmentation options. While Mailjet offers segmentation functionalities, its options are less advanced compared to some competitors, potentially limiting the ability to create highly targeted email campaigns;
• Limited analytics insights. Mailjet’s analytics dashboards provide essential campaign data but lack the depth and granularity of insights offered by platforms with more robust reporting capabilities;
• Inconsistent deliverability. Similar to Moosend, some Mailjet users have reported inconsistencies in email deliverability rates, which could impact campaign performance and require troubleshooting.

Mailjet vs Mailchimp 

Need a collaborative email platform that won’t break the bank? Mailjet offers a compelling alternative to Mailchimp, especially for teams managing transactional emails.

• Budget-friendly pricing. Enjoy competitive pricing and flexible plans without sacrificing features;
• Real-time collaboration. Work together seamlessly on email campaigns with built-in collaboration tools;
• Transactional email expertise. Ensure reliable delivery of your transactional emails with Mailjet’s robust infrastructure.

Price and quality is fine, transactional emails arrive well, marketing emails are a bit limited, the tool is easy to implement and take advantage of if you have less than 4k contacts.

— Johan from Capterra

11. Constant Contact — Email Marketing Software like Mailchimp for Nonprofits 

Constant Contact offers email services like Mailchimp to automate email marketing and SMS campaigns. It’s designed for ecommerce store owners wanting to grow via omnichannel marketing.

Constant Contact automates lead generation and lead scoring through autoresponder workflows. You can also use Constant Contact to design landing pages and websites like Mailchimp. 

Ratings: 

• Capterra: 4.3 /5.0 
• TrustPilot: 4.4 /5.0
• G2: 4.0 /5.0 
• Shopify: 3.3 /5.0 

Pricing: Starts at $12/month up to 500 contacts | Free 14-day trial available.

Constant Contact provides an easy-to-use yet powerful email marketing solution designed to help you connect with your audience, build lasting relationships, and grow your business. Their intuitive platform makes it easy to get started, even if you’re new to email marketing.

Choose from a vast library of professionally designed, responsive email templates that adapt seamlessly to any device. Customize these templates to match your brand aesthetic or build your own from scratch using their drag-and-drop editor.  

Constant Contact’s reliable phone support ensures you always have a helping hand to guide you through any challenges. Beyond email marketing, Constant Contact offers tools to manage your social media presence, create online surveys, and even organize events. Their integrations with popular business applications streamline your workflow and keep all your marketing efforts in sync.

Standout Features

• Email marketing and SMS campaign automation. Automate both email and SMS marketing efforts to engage customers across multiple channels;
• Website and landing page design capabilities. Create and launch websites and landing pages directly within the platform, ensuring brand consistency;
• Social media activity management. Schedule and monitor social media posts across various platforms from one dashboard;
• Event management features. Plan, promote, and manage online or offline events, including ticketing and attendee registration.

Industry Fit

Constant Contact is one of the best Mailchimp alternatives for Nonprofits with dedicated features for fundraising and donor management.

• Nonprofit organizations. Engage donors, promote events, and manage fundraising campaigns effectively;
• Membership organizations. Communicate with members, send newsletters, and manage event registrations.
• Charities and foundations. Cultivate relationships with donors and raise funds through targeted email campaigns.

Limitations

Constant Contact’s user-friendly interface makes it ideal for beginners, but its limited automation features and basic analytics might not meet the needs of experienced marketers or growing businesses.

• Fewer integrations. Constant Contact’s integration options with third-party applications are more limited compared to some competitors, potentially requiring workarounds or manual data transfer for some workflows;
• Simple automation workflows. While Constant Contact offers basic automation features, it lacks the sophistication and flexibility for building complex, multi-step email sequences based on user behavior or data triggers;
• Basic reporting dashboards. The analytics dashboards provide a general overview of campaign performance but lack the in-depth segmentation and granular insights offered by more data-rich platforms, potentially limiting optimization opportunities.

Constant Contact vs Mailchimp

Seeking a user-friendly platform with stellar support? Constant Contact surpasses Mailchimp with its intuitive interface and responsive customer service.

• Simplified pricing. Enjoy transparent pricing plans without hidden fees or surprises;
• Easy-to-use interface. Navigate the platform and create campaigns effortlessly, even without prior experience. 
• Dedicated support. Receive prompt and helpful assistance from Constant Contact’s renowned customer support team.

My overall experience with Constant Contact has been very positive. I have seen a noticeable increase in customer engagement and sales since I started using their services. The automation features have saved me time by allowing me to schedule campaigns and follow-ups effortlessly.

– Hedi from Capterra

12. Flodesk — Email Builder and Beautiful Templates

Flodesk is a powerful email marketing platform with a generous pricing model. For a flat monthly fee, it offers an email marketing solution with unlimited contacts, emails, forms, landing pages, etc. 

With standard branding, you can build your landing pages, emails, and checkout pages. An advanced yet easy-to-use automation builder includes inbuilt tools to nurture prospects and drive checkouts.

Ratings: 

• Capterra: 4.2/5; 
• Trustpilot: 4.3/5;
• G2: 4.2/5 
• Shopify: NA.

Pricing: Paid plan start at $38/month for unlimited emails and subscribers | Free plan available.

For businesses that prioritize aesthetics and strive to make a lasting impression with every message, Flodesk is the email marketing tool of choice. 

This platform empowers you to create visually stunning emails that stand out in crowded inboxes and captivate your audience. Their intuitive drag-and-drop editor and curated library of beautiful templates make email design a breeze, even for those without design experience.

Flodesk goes beyond basic email creation, offering tools to elevate your brand’s visual identity across all your email marketing assets. Design custom signup forms that seamlessly match your brand’s aesthetic and create a cohesive experience for your subscribers. Automate your email marketing with simple yet effective workflows, ensuring your audience receives timely and relevant messages.  

Flodesk’s focus on design doesn’t mean compromising on functionality; they offer all the essential features you need to build your list, segment your audience, and track your results.

Standout Features

• Advanced segmentation. Target the right audience with highly specific segments based on demographics, behavior, and more;
• Workflow automation. Automate repetitive tasks and marketing processes, saving time and boosting efficiency;
• Form & landing page builders. Create engaging forms and high-converting landing pages with easy-to-use drag-and-drop tools.
• Brand guideline integration. Maintain brand consistency across all your marketing materials by integrating your brand style guide.

Industry Fit

Flodesk stands out with its beautifully designed, better-than-Mailchimp email templates and intuitive drag-and-drop builder.

• Creative entrepreneurs and small businesses. Create visually appealing email campaigns that reflect their brand aesthetic;
• Ecommerce businesses. Showcase products and promotions with stylish email templates;
• Bloggers and influencers. Engage their audience with visually engaging newsletters and content updates.

Limitations

Flodesk’s emphasis on design and aesthetics is a breath of fresh air, but its limited feature set and lack of certain core functionalities might be limiting for some marketers.

• No A/B testing. Flodesk currently lacks built-in A/B testing capabilities, making it challenging to experiment with different email elements or subject lines to optimize campaign performance;
• Limited segmentation. While Flodesk offers basic segmentation, its options are more limited compared to more robust email platforms, potentially restricting the ability to create highly targeted campaigns based on user data;
• Slow customer support at times. While generally helpful, Flodesk’s customer support team has been reported to have slower response times compared to some competitors, potentially causing delays in resolving issues.

FloDesk vs Mailchimp 

Want beautiful email marketing that’s easy to use and won’t break the bank? Flodesk offers a refreshing alternative to Mailchimp, perfect for creators and small businesses prioritizing stunning visuals.

• Visually stunning templates. Elevate your brand with professionally designed templates that capture attention;
• Intuitive design. Effortlessly create and send beautiful emails, even without prior design experience;
• Simple, flat pricing. Enjoy unlimited subscribers and sends for one flat rate, making it ideal for growing audiences.

I love the fact that the email marketing platform grows with you and not against you, the value for money is excellent and they continue to develop new automations to help make life easier – which is always a win! The email build systems are super easy to use and implement and I find it much less clunky than the likes of Mailchimp.

– Martha from G2

Also read: 15 Free Email Template Builders (HTML + Drag-and-Drop Editor)

13. Newsletter Plugin — Best Alternative for WordPress (WP) Users

Newsletter Plugin is a dedicated plugin for WordPress websites for sending newsletters and email campaigns directly from the WP dashboard.

Unlike other MailChimp alternatives on this list, the Newsletter Plugin only supports a WordPress website. The plugin helps you manage subscriptions, set up automation, build an email list, create a visual email, and more. 

With over 3M+ downloads, Newsletter is the perfect option for a WordPress blog or WooCommerce website. 

Ratings: 

• Capterra: NA;
• Trustpilot: NA;
• G2: NA;
• Shopify: NA.

Pricing: Paid plan start at $69/month for unlimited emails and subscribers | Free plan available.

The Newsletter Plugin integrates seamlessly with your WordPress website, transforming it into a powerful email marketing hub. Grow your subscriber list organically with customizable signup forms that match your website’s design and integrate seamlessly into your content.

Manage your contact lists directly within your WordPress dashboard, adding and segmenting subscribers with ease. Craft targeted email campaigns using the plugin’s intuitive email editor, choosing from a variety of pre-designed templates or building your own from scratch. Track the performance of your campaigns without ever leaving your WordPress dashboard.  

The Newsletter Plugin provides valuable insights into open rates, click-throughs, and other key metrics, allowing you to measure your success and optimize your campaigns for better results. Rest assured that your email marketing efforts comply with industry regulations, as the Newsletter Plugin prioritizes both GDPR compliance and CAN-SPAM compliance.

Standout Features

• Subscription form creation. Easily build eye-catching forms to capture leads and grow your email list;
• List management. Organize your subscribers into targeted segments for more effective email campaigns;
• Customizable widgets. Enhance your website and forms with customizable elements like pop-ups and signup buttons;
• SMTP Support. Send emails through your own server for greater control and deliverability.

Industry Fit

Newsletter Plugin offers a seamless email marketing solution for WordPress website owners, allowing you to connect directly with your audience. Here’s how different industries can benefit:

• Bloggers and content creators. Build an email list, send newsletters, and manage subscribers directly within WordPress. Manage your subscribers and track engagement all within your WordPress dashboard;
• Small businesses with WordPress websites. Run email marketing campaigns without integrating with external platforms. A user-friendly plugin can help you keep your budget in check and streamline your workflow;
• Ecommerce stores using WooCommerce. Drive sales and boost customer lifetime value by directly sending targeted product recommendations and promotions to interested shoppers. Leverage your customer data to create personalized email campaigns that convert.

Limitations

The Newsletter Plugin offers seamless integration for WordPress users, but its reliance on the WordPress platform and limited design flexibility might not suit those seeking a more independent solution.

• WordPress dependent. The Newsletter Plugin’s performance and functionality are directly tied to your WordPress website’s hosting environment and overall performance, potentially creating limitations or vulnerabilities;
• Limited design customization. While the plugin offers templates and basic customization options, it provides less design flexibility compared to dedicated email marketing platforms with more robust drag-and-drop editors or custom HTML/CSS options;
• Lack of advanced automation. The Newsletter Plugin lacks the advanced automation capabilities offered by more specialized email marketing tools, potentially limiting your ability to create sophisticated workflows or personalized email sequences.

Newsletter Plugin vs Mailchimp

Want complete control over your email marketing without recurring subscription fees? The Newsletter Plugin for WordPress offers a powerful, self-hosted alternative to Mailchimp.

• Cost-effective solution. Eliminate monthly fees with a one-time purchase, making it budget-friendly for any business;
• Seamless WordPress integration. Manage your email marketing directly within your WordPress dashboard for ultimate convenience.
• Data ownership and privacy. Maintain full control over your subscriber data and ensure privacy with this self-hosted option.

This is the easiest to use, most stable & feature rich – not to mention incredibly affordable – email/newsletter plug-in available for WordPress. I’ve tried close to a dozen and no other comes close to matching the ease and simplicity of Newsletter.

– Bobby from WordPress

14. DRIP — Affordable Email Marketing Automation Service

Drip is an email program like Mailchimp with a user-friendly interface for omnichannel ecommerce marketing. You can streamline communication across email, website, and SMS. 

Unlike MailChimp, Drip offers deeper customer segmentation and engagement capabilities. You can segment your list based on customer behavior and engagement and create personalized campaigns.

Ratings: 

• Capterra: 4.4 /5.0 
• Trustpilot: NA
• G2: 4.4 /5.0 
• Shopify: 4.6 /5.0 

Pricing: Starts at $39/month for up to 2,500 subscribers | 14-day free trial available.

For ecommerce businesses looking to take their email marketing to the next level, Drip offers a powerful suite of automation and personalization features designed to maximize conversions and drive revenue growth. Go beyond basic email blasts and create dynamic customer journeys that adapt to individual behavior and preferences.

Drip integrates seamlessly with leading ecommerce platforms, allowing you to leverage real-time data to personalize your email marketing efforts. Segment your audience based on a wide range of criteria, from purchase history to website browsing behavior, and deliver hyper-targeted messages that resonate. 

Craft personalized product recommendations, automate abandoned cart reminders, and nurture leads with targeted email sequences – all on autopilot. Drip’s advanced automation capabilities empower you to create sophisticated workflows that respond to customer actions in real-time, delivering the right message at the right time to maximize engagement and conversions. 

Their in-depth analytics dashboard provides valuable insights into campaign performance, allowing you to measure ROI, identify growth opportunities, and continuously optimize your email marketing strategy for maximum impact.

Standout Features

• CRM for ecommerce. Manage customer data, track purchases, and personalize interactions all in one place;
• Workflow automation. Streamline marketing and sales processes with automated workflows triggered by customer actions;
• Detailed analytics and reporting. Gain insights into key metrics and optimize your strategies with in-depth reporting;
• Onsite experience builder. Create personalized website experiences, pop-ups, and forms to engage visitors and capture leads.

Industry Fit

Maximize your ecommerce revenue without breaking the bank with Drip’s cost-effective email marketing automation. Drip empowers businesses to nurture leads, engage customers, and drive sales through personalized email campaigns. Here’s how different types of businesses can benefit:

• Small ecommerce businesses. Automate essential email marketing tasks like welcome sequences, abandoned cart reminders, and post-purchase follow-ups, even on a limited budget;
• Startups and entrepreneurs. Gain access to powerful automation features and sophisticated segmentation capabilities at a price point that makes sense for early-stage businesses.
• Businesses seeking a lightweight automation solution. Benefit from Drip’s user-friendly interface and streamlined features, making it easy to implement effective email marketing without the complexity of larger platforms.

Limitations

Drip’s advanced automation and ecommerce focus make it a powerhouse for data-driven marketers, but its complexity and higher price point could be barriers for smaller businesses or those new to marketing automation.

• Steep learning curve. Drip’s robust automation features and segmentation options come with a steeper learning curve, potentially requiring a significant time investment to master, particularly for users new to marketing automation platforms;
• Less intuitive user interface. Some users might find Drip’s interface less intuitive compared to more user-friendly platforms, potentially leading to a longer onboarding process and requiring additional support;
• Ecommerce focus. While Drip excels in ecommerce automation, its features are heavily geared towards online retailers, potentially making it a less suitable option for businesses in other industries with different marketing priorities.

Drip vs Mailchimp 

Looking for advanced bulk email services? Drip provides advanced automation and segmentation capabilities that surpass Mailchimp’s offerings, making it ideal for online retailers. 

• Ecommerce focused. Leverage features designed specifically for online stores, including abandoned cart recovery and personalized product recommendations;
• Advanced automation workflows. Create sophisticated email sequences that nurture leads and drive sales on autopilot;
• Granular segmentation. Target specific customer segments with personalized messaging based on their purchase behavior and preferences. 

Note: Drip’s advanced features come at a higher price point than Mailchimp, making it best suited for established ecommerce businesses.

Excellent. I need data to survive and I need to know what my customers are looking at. I can segment things, see which headlines work best, and give my customers a better product.

– Steven from Capterra

Price Comparison — Cheaper Alternatives to Mailchimp

Free Mailchimp Alternatives — Compare The Best Free Plans

Explored your options but want to take some tools for a spin? We’ve compiled a list of the most powerful free Mailchimp alternatives you can use to test the platform for free and move to a paid plan at a later stage when you grow. 

Pick any of the free email marketing services below to get started. 

Migrating from Mailchimp

Migrating your email lists from Mailchimp to Sender is a breeze, thanks to our intuitive migration tool. We understand that transitioning between providers should be hassle-free, so we’ve streamlined the process for you. 

To begin, simply log in to your Sender account and navigate to the “Subscribers” section. Click on “Add subscribers” and select the Mailchimp icon. 

You’ll then be prompted to enter your Mailchimp API key. If you need to locate your API key, just log in to Mailchimp, go to your “Profile,” and click on “Extras” followed by “API keys.” Copy the key and paste it into Sender.

That’s it! Sender will handle the rest, seamlessly transferring your subscriber lists from Mailchimp. You’ll be up and running in no time.

Historical Changes to Mailchimp Pricing Plans

Mailchimp hasn’t kept its prices consistent despite being a widely used email marketing service. 

According to public sources, Mailchimp increases its prices between 7-14% year on year. Over and above the regular price increase, the platform also increase the prices of add-ons from time to time. 

All this has led to an increase in email marketing costs for many small business owners around the globe. Here’s how their pricing plans changed over the last few years: 

• June 2024. Premium plan reduced to 10,000 contacts, all other plans reduced to 500 contacts. Sending limit in all paid plans reduced from unlimited to 5,000-150,000 email sends per month;
• November 2023. Increased prices by 7% across all plans and tiers; 
• March 2023. Reduction in free plan limits – 500 contacts and sending limit of up to 1,000 emails per month with a daily limit of up to 500 emails; 
• February 2023. Increase in prices of the standard plan from $17/month to $20/month; 
• August 2022. Free plan reduced to 500 contacts and 2,500 monthly emails, from 2,000 contacts and 10,000 emails previously; 
• February 2022. Mailchimp increased its prices across all plans by 11%.

Mailchimp Alternatives FAQs

Now that we’ve looked at the best email marketing services equivalent to Mailchimp, let’s review some of the most frequently asked questions:

What is the best free Mailchimp alternative? 

If you’re sick of Mailchimp’s steep pricing and have been looking for a free alternative, you should try Sender. With Sender, you can access unlimited automations, popups, and 15,000 monthly emails for free, along with live chat support. Even as you scale, the cost to run email campaigns is not as high as Mailchimp. 

What are the best alternatives to Mailchimp?

There are many alternatives to MailChimp. You should pick one depending on the features you need and your budget. If you’re seeking an alternative that’s high on features but low on costs, you should try giving Sender a shot. It has everything you need without the high price point. 

Does Mailchimp have a free plan? 

Yes. Mailchimp does offer a free plan for up to 500 subscribers per month. You can send up to 1,000 emails on the free plan. But you can only use basic features and functionality, there’s a restriction on automations, and the support is limited on the free plan, too. 

About author

Camilla Mackeviciute

Author

Sender

Camilla is the email marketing wizard who weaves creativity and strategy into every piece of content she works on. Her expertise lies in crafting impactful content that drives results.

Writer - Vesta Oldenburg