50+ Friendly email subject lines

Whether you're aiming to pack your online webinar with eager attendees or spotlighting your latest irresistible offers and deals, using friendly email subject lines can infuse your communications with warmth and a personal touch for your audience. Below, we've curated a collection of friendly email subject line ideas and examples crafted to maximize opens and engagement.

Friendly email subject lines

When you dial down the formality and communicate with your audience as if they're your close pals or buddies, you'll find they're more open to hearing and engaging with what you have to say.

Here are some awesome ways to make that connection:

How about 1st dibs on [Product Name]?

[First Name], coming to our sale?

Blink and miss it - 48 hour flash sale

Your cart: Let’s checkout?

[Event Name]: You coming [First Name]?

Say hello to our newest arrivals

[Topic] webinar: Don't miss out

We miss you, [First Name]

[Product Name]: Join us for the launch

[Product Name]: 1st 100 orders 20% OFF

Special 20% OFF, only for you

[Business Name]: Last 10 items @50% OFF

[Product Name]: Catch a sneak peek

Early bird gets the worm, and the discount

Members-only preview: You’re invited!

Get the inside scoop on [Topic]

[Hot Topic]: Here’s what you must know

[Topic]: Unboxing the latest trends

[Brand Name]: New launch alert

[First Name], your faves are back in stock

Your clearance SALE alert, [First Name]

You're invited: [Product Name] unveiling

Best sellers up to 30% OFF, [First Name]

[Topic] Masterclass: Secure your spot

Webinar just started. Jump right in

[Product Name]: Pre-order waitlist now open

Friendly email subject line for any occasion

You can sprinkle in some friendly subject lines even for your promotional offers. When crafted with care, these can give off an air of exclusivity, customization, and relevance that resonates with your readers.

Here are a few extra-friendly subject line examples:

[First Name], thanks for being awesome

Thanks for supporting [Product Name], [First Name]

[Business Name]: A BIG thank you!

[First Name], got a minute?

We value your opinion, [First Name]

Hello [First Name], how did we do?

Can we pick your brain, [First Name]?

[First Name], it's been a while

Our community isn't the same without you

[First Name], we’d love to interview you

[First Name], come hang out with us again!

Here’s a special offer, [First Name]

[First Name], your monthly digest is here

Dive into this month's stories, [First Name]

A treat for our favorite shopper!

[First Name], here's something special

Exclusive offer to perk you up, [First Name]

[First Name], your personalized deal inside

A little thank you gift inside, [First Name]

[First Name], pop the confetti. It's your day!

Happy birthday, [First Name]: Here’s 15% off

You & [Brand Name]: 2 years together

Wishing you a Happy New Year & 15% OFF

Check out today’s top deals inside

[Event Name]: We’d love to have ya!

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Open Sesame: Subject lines to get your emails read

Your perfect email won't matter if it won't be opened. Want some inspiration? Check these robust subject lines, designed for maximum opens of your promotional emails.
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