75+ Perfect email subject lines

While there are no perfect email subject lines that are guaranteed to work at all times, there are ways you can get close to crafting more effective subject lines that give you optimum opens and engagement.

Here, we've compiled our top subject line examples to help you refine your approach and drive better results. Let these examples inspire you to elevate your email marketing game even further.

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Perfect email subject lines

One of the must-dos when it comes to subject lines is to be clear and specific. Describe what the reader will gain by reading the email or tease what's inside.

Here are some close-to-perfect email subject lines that are likely to grab your reader’s attention even in the most crowded of inboxes:

[Business Name]: 5 Must-know style secrets

Last call: 50% off ends tonight

Beginner’s 7 step guide to [Topic]

Grab 30% OFF before it is gone, [First Name]

7 Expert tips to [Desired Outcome]

Download your ultimate guide to [Topic]

Our summer collection unleashed

[Product Name]: Unlock exclusive access

[Product Name]: Pre-orders rolling in

[Brand Name]: New arrivals now LIVE

Exclusive invite to our DIY workshop

[Business Name]: Announcing our MEGA SALE

Must-read guide for [Target Audience]

Trendy must-haves for winter, [First Name]

Join our flash sale extravaganza!

[Brand Name]: Buy 1, get 1 FREE

Be the first to access [Product Name]

[Product Name]: Exclusive 1st look

[First Name], 25% OFF coupon inside

[Brand Name]: FREE shipping through weekend

[Product Name]: Launching the limited edition

[Product Name]: Now preorder for 20% less

New week, new arrivals! Shop now

11 Tips & tricks to mastering [Topic]

Check out our FREE [Topic] guide

Final hours: 20% OFF going away soon

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Open Sesame: Subject lines to get your emails read

Your perfect email won't matter if it won't be opened. Want some inspiration? Check these robust subject lines, designed for maximum opens of your promotional emails.
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Hero illustration

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