Skirmantas Venckus is an email marketing guru who leads marketing at Sender, bringing hands-on experience helping brands connect with customers. He deeply understands email marketing’s evolving role and is passionate about making it work smarter, not harder, for everyone.
It is important to be able to recognize customer types, and no one is likely to argue with that. The skill itself is not difficult to master. It is more important to choose the right classification system (or develop your own), based on which you will create a methodology for recognition. This is the optimal …
In today’s fast-paced world, it’s crucial for businesses to reliably deliver SMS (Short Message Service) to stay in touch with customers. This article dives into SMS delivery, covering the basics, how delivery rates are calculated, and what factors influence them.
“Hey, we already have SEO and Content Marketing doing a great job. So thank you, we don’t need an outbound lead generation strategy!” You are correct in saying that. We get it. Lead generation is hard enough. Now outbound lead generation? Good Lord! Well, try these scenarios: Outbound lead generation is the best way to solve these …