7 Best Email Marketing Apps for Shopify in 2023 (Free & Paid)

Aug 22, 2023 - By Camilla Mackeviciute

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You’re tired of hearing the cliched “40X ROI from email marketing” claims from everyone trying to sell you email marketing software and services. But it’s hard to ignore the multiplier effect email marketing has on the revenue of Shopify stores. 

So, to gain that edge over the competition and boost profitability, your Shopify store needs an email marketing app. 

Choosing the right Shopify email marketing app can be challenging, if not overwhelming, owing to the competition in the industry. This is why we spent hours studying every top email marketing app for Shopify stores and curated this list of free and paid options that work really well. 

So, if you’re looking for the best email marketing service for Shopify, we got you covered. 

Why Do You Need an Email Marketing App? 

Email is a popular channel for communication and engagement for marketers, business owners, and eCommerce stores worldwide. The popularity and effectiveness are evident from the fact that email is the first thing 58% of users check every morning. If that’s not a big reason to have an email strategy, here are some more statistics: 

  • 89% of marketers use email as their primary channel for generating leads; 
  • Email marketing is the most used tactic for customer engagement across Europe, North America & Asia Pacific regions; 
  • Consumers spend approx 3 hours checking their personal email every day. 
  • 59% of marketers believe that email is twice as effective at generating leads than PPC and paid social media; 
  • Email marketing acquired 40 times more customers for businesses than Facebook & Twitter combined. 

Clearly, email isn’t a channel you should ignore if you’re trying to increase your Shopify store’s revenue. 

How Important is Email Marketing App for Your Shopify Store?

With the right email marketing app for your Shopify store, your store can record high sales volumes. When used strategically, an email marketing app can help you in: 

  • Getting more sales;
  • Achieving better customer Lifetime Value (LTV);
  • Reducing customer churn by enhancing retention rates;
  • Boosting customer satisfaction;
  • Cost-effective acquisition of customers;
  • Increasing profits; 
  • Maximizing the Return on Investment (ROI) of your email marketing efforts.

Almost every crucial sales metric that drives your company’s growth, sustainability, and scalability can be improved with the right email marketing platform and strategy.

The 7 Best Email Marketing Apps for Shopify

When you start looking for the best email marketing app for Shopify, you come across an overwhelming number of apps. Each comes with its own pros and cons. 

Owing to the diverse feature-focus and capability mix, it’s safe to say that not all of them would be an excellent fit for every possible use case you’re imagining. 

Based on the most critical needs and requirements of Shopify store owners, here are the email marketing services for your Shopify store: 

Without further ado, let’s deep dive into each one of these amazing Shopify email apps and see what got them on our list.

1. Sender – The Best Shopify Email Marketing App

Sender is an all-in-one solution for Shopify stores that need an easy-to-use yet fully-featured email marketing app that doesn’t break the bank simultaneously.

  • Best suited for e-commerce stores looking for an easy-to-use email marketing tool;
  • Ready-to-send premade email templates;
  • Omnichannel automation, including both email & SMS.

A complete marketing automation platform, Sender helps you manage your entire communication lifecycle, from welcome emails to new signups to reminder SMSes for cart abandonments, all from under a simple dashboard.

Use the native Shopify integration to sync with your store automatically so all the store data can be used to drive high-conversion actions and improve your store sales and profitability.

Personalization across emails and SMS is easy using first-party customer data collected using built-in standard and custom data fields.

So, start using dynamic popups and responsive forms on your Shopify store to effortlessly grow your list of prospects and manage email and SMS marketing initiatives using fully automated campaigns.


Next, let’s look at some of Sender’s essential features, which seamlessly lend themselves to Shopify email marketing.

Sender Key Features

  • Drag-and-Drop Email Builder – Sender features a human-friendly and fluid email builder that enables you to create super-optimized HTML email newsletters with simple drag-and-drop options without having to know a single line of code;
  • Free, High-Quality Email Templates – While you can always build your own email from scratch using a variety of blocks, Sender also features readily editable, mobile-friendly, premade templates that make email editing a whole lot more fun;
  • Smart Email Automation – Use the built-in drag-and-drop automation builder to configure email sequences to fire based on certain conditions or customer actions. Quickly scale your email messaging without having to worry about manageability;
  • Premade Workflows – From welcome emails for new signups to purchase order confirmation emails to new customers, every messaging sequence your business likely needs is already pre-built as a workflow and literally needs a few clicks to get activated.
  • Text Messaging – Collect mobile numbers of interested prospects using popups and then send them triggered or timed TCPA-compliant text message broadcasts or automation sequences resulting in high subscriber engagement and, ultimately, better sales funnel performance.
  • Popup Creator – Choose from any pre-existing, ready-to-edit layouts or use the drag-and-drop popup editor to create your own from scratch. Either way, create dynamic popups that trigger upon delay, percentage of screen scroll, or upon showing exit intent.

Sender Pros & Cons + Pricing Plans

Sender serves small to medium-sized businesses, including ecommerce and startups, that are often tight on budgets. Not surprisingly, its plans and pricing, described below, are designed to be accessible and affordable to all.

ProsConsFree PlanPaid Plan
Beginner-friendlyNo support for affiliate marketingUp to 2,500 contactsPaid plan starts at $8.33/month with up to 2,500 subscribers
Supports high-converting email & SMS automation workflowsThe Free plan carries ‘Sender’ branding15,000 emails/month with Sender branding30,000 emails/month
Affordable pricing, including a great FREE plan

Shopify Ratings: Rated 4.7/5.0 by Shopify store owners.

Whether you are looking to choose a high-performance email marketing app for Shopify or currently exploring a change of email marketing platform, Sender offers you a zero-risk and generous, free forever plan to help you get started.
Built with ecommerce in mind, Sender is also easy to set up and operate daily while staying wallet-friendly and GDPR compliant.

Moreover, premium features such as popups, forms, segmentation, and email automation have no limits because your business growth should have none.

2. Klavyio – Best Shopify Email Campaigns App

Klaviyo is a premium ecommerce focused marketing platform that helps you create fully-automated and personalized email and SMS campaigns that turn your Shopify store visitors into transactions.

  • Best suited for businesses seeking a premium email marketing app;
  • Comes with prebuilt, high-converting automation recipes;
  • Includes predictive analytics for customer LTV estimation.

Use simple pre-built signup forms to start growing your email list and SMS subscriber lists in easy and compliant ways. 

Scale your Shopify store revenue fast with a slew of features, including ultra-personalized messaging for both email and SMS, social advertising, pre-built form, email templates, and automated A/B testing for conversion optimization.

It offers powerful ecommerce automation flow options for the welcome, back-in-stock, browse abandonment, post-purchase, and abandoned cart emails

Deploy the granular segmentation feature to segregate your customers based on bought products, browsing behavior, order value, and more.


Klaviyo also features over 200+ direct integrations, including Shopify, WooCommerce, BigCommerce, Prestashop, and more, allowing for real-time data sync while retaining support for open APIs for any custom integration needs.

Let’s look at some key functionalities defining Klaviyo’s abilities. 

Klaviyo Key Features

While Klaviyo is jam-packed with basic and advanced features tailored to make running a Shopify store easier, we have hand-picked the most significant ones below.

  • Drip Mail Campaign – Set up drip emails (also called autoresponder campaigns) to educate, nurture and ultimately convert your store prospects at scale. Send emails to all customers, e.g., preset welcome series emails or even email-only courses to easily deliver on a specific schedule. 
  • Customizable Email Templates – Whip up eye-catching, professional email designs in no time with conversion-proven email newsletter templates that are as easy to edit as they are to send;
  • Email Flow Action Notifications – Klaviyo allows you to email notifications to a maximum of five people when any subscriber first triggers or reaches a particular point in a given workflow to allow for manual review or remedial action; 
  • Powerful Email Automation Sequences – Send hyper-relevant messaging to laser-targeted users based on their actions inside your store. E.g., welcome series emails, browse abandonment based on cart value, win-back campaigns, back-in-stock reminders, anniversary alerts, and more.

Klaviyo Pros & Cons + Pricing Plans

Klaviyo doesn’t classify itself under the affordable segment, and its pricing reflects this positioning. As a matter of fact, the plans are among the simplest we’ve seen.

The pricing scales depending on the number of contacts you need and whether you need both emails and SMS or email only.

ProsConsFree PlanStandard plan
(Email Only)
Pro Plan
(Email + SMS)
Mature email marketing platformExpensively pricedUp to 250 contactsStarts at $20/month with up to 500 contactsStarts at $35/month with up to 500 contacts
Powerful, ready-to-deploy, email automation recipesClunky UI/ UX500 emails/month5,000 emails/month5,000 emails/month
Extensive reporting capabilitiesThe Free plan is severely limited; it only allows you to test150 free SMS credits150 Free SMS monthly credits1250 Free SMS monthly credits

Shopify Ratings: Rated 3.8/5.0 by Shopify store owners.

Even though Klayivo might sound overkill for small businesses, it’s just the thing for growth-oriented companies willing to spend premium fees for data-driven marketing and a proven high-performance system.

3. Mailchimp – Best Newsletter App for Shopify

Say hello to the granddaddy of email marketing platforms! Founded in 2001, you’d be hard-pressed to find anyone who’s heard of digital marketing but doesn’t know about Mailchimp

  • Comprehensive, in-built marketing CRM;
  • 100+ pre-designed landing page & email design templates;
  • AI-assisted content optimizer.

Acquired by Intuit in 2021, Mailchimp is an all-in-one digital marketing automation tool that helps you easily build, launch and scale your online business.

Convey the right message to your target audience with the help of multichannel campaigns across email, social media, landing pages, ads, and websites created using one easy-to-use dashboard.

Mailchimp helps your Shopify store make the right decisions always, with the help of data-driven inputs from AI-powered, user-friendly applications & features. 

Send marketing and transactional emails, deliver automated text messages, create targeted ad campaigns, build high-converting landing pages, access easy-to-understand reporting and analytics, and more.


Hate it or love it, you just can’t ignore Mailchimp. So now, what makes Mailchimp a strong contender in the Shopify email app space?

Mailchimp Key Features

Despite Mailchimp’s somewhat complex user interface, especially for first-timers, its features pack quite a punch.

  • Email Newsletter Campaigns – Send everything from one-time announcement emails and flash sales broadcast mailers to regularly scheduled newsletter campaigns in just a few simple clicks. 
  • Ready-made Newsletter Templates – Choose from over 100+ customizable, responsive email newsletter templates to get a headstart or design your own from scratch using the drag-and-drop editor and make your brand stand out.
    Email Testing – A/B test subject lines, ‘from’ names, send times, and more to let your winning email campaign pick itself up.
    Email Signup Popup Maker – Turn casual visitors into email subscribers with eye-catching popups and signup forms tailored to your visual branding and messaging. Then use this data to send your list some highly personalized and relevant content.

Mailchimp Pros & Cons + Pricing Plans

ProsConsFree PlanPaid Plan
Feature-rich, all-in-one marketing automation platformThe user interface has a steep learning curve and takes some getting used toUp to 500 contactsPaid plan starts at $11/month with up to 500 subscribers
Includes in-built web asset creation tools such as landing pages builderTechnical support is only available with premium plans2,500 emails/month5,000 emails/month
Supports rich integration with a large number of other tools & platforms;No support for affiliate marketing linksNo advanced features (automation, A/B testing, segmentation, etc.)50,000 max contacts in the plan

Shopify Ratings: Rated 3.6/5.0 by Shopify Store owners.

While a lot of what you read about Mailchimp may not be entirely flattering, the fact remains that it is a tried and true system that has been around for a while. Therefore, anyone looking for a capable email marketing app for Shopify stores should consider them. 

4. Seguno – Best Shopify App for Abandoned Cart Email

While it’s still an emerging email marketing tool, we still found the following features high-value and highly usable for Shopify store use cases:

  • Shopify-exclusive email marketing & automation platform;
  • 150+ professional email newsletter templates;
  • Unique discount code generator.

Seguno helps you design converting popups and craft compelling emails right inside Shopify without clicking outside your store. Moreover, you can use the Canva integration to create visually stunning emails.

Boost your sales through high-performing newsletters, email automation campaigns, banners, pop-ups, and other integrated marketing campaigns.

Seguno features a drag-and-drop email editor apart from the ability to choose from over 150 stunning email templates, making designing high-converting newsletters child’s play.

It also has an in-built bulk discount code generator to help prevent coupon abuse by generating unique discount codes, saving you both time and revenue.


Here are some Seguno features worth noting: 

Seguno Key Features

While it is still an upcoming email marketing tool, we still found the following features high-value and highly usable for Shopify store use cases:

  • Editable Abandoned Cart Email Template – Seguno offers a variety of premade abandoned cart email templates that are both visually appealing as well as easy to edit and set up as part of a cart recovery campaign that brings in (almost) lost revenue; 
  • HTML Email Templates Builder – Choose from an array of pre-existing, mobile-friendly templates or build your own branded designs using the super simple HTML email builder, all without writing a single line of code.
  • Email List Building Tool – Seamlessly design onsite popups to convert more and convert better. Distribute lead magnets, share discount coupons, offer freebies, and more using easy-to-design popups that always put the customer experience first.
  • Automated Emails – Send automated email campaigns like after-purchase welcome campaigns, product review request campaigns, follow-up emails, feedback emails, checkout abandonment campaigns, and more.

Seguno Pros & Cons + Pricing Plans

ProsConsFree PlanPaid Plan
Budget-friendly, pay-as-you-go model based on the number of subscribersNo support for omnichannel (specifically SMS) marketing and automationUp to 250 contactsPaid plan starts at $10/month with up to 1,000 contacts
Easier lead generation through high-converting popupsLimited FREE planUnlimited email sending+ $10/mo/extra 1,000 subscribers limit
Features are optimized for small businesses running on ShopifyExclusive to the Shopify platform alone. If you are using another platform or plan to migrate in the near future, you may not want to go with SegunoAccess to all premium features, including sending without Seguno branding and advanced in-built automations

Shopify Ratings: Rated 4.9/5.0 by Shopify store owners.

Seguno is a fast and upcoming email marketing app for Shopify and is definitely worth a go if you love beautiful newsletter designs. While their pricing is not what you’d term highly affordable, considering some of the unique features they bring to the table, they are worth a mention in your shortlist of best Shopify email marketing app alternatives, at least for a test run.

5. Brevo – Best App for Order Confirmation Email

Brevo is an all-in-one marketing platform designed to help your Shopify store improve prospect engagement and customer relationships.

  • Omnichannel (email & SMS) marketing automation solution;
  • Supports WhatsApp campaigns & landing pages;
  • Built-in CRM for sales pipeline management.

With capabilities such as marketing automation, email marketing, text message marketing, Facebook ads integration, chat, in-built CRM, and more, Brevo helps you design and deliver successful marketing campaigns for your Shopify store through targeted and meaningful communication. 

Its tracker script allows you to track contacts’ web behavior and then use this data to trigger relevant automation workflows to multiple engagements, increase sales and ultimately boost profits.

Brevo offers a rich library of 40+ premade email templates that you can use to design awesome email newsletters for your subscribers. Laser target specific subscriber groups using advanced segmentation and A/B testing to discover your winning campaigns, saving you time, effort, and lost revenue.

Are you looking to get started with building your email subscribers list? No problem; Brevo has subscription and signup forms that are easy to design and deploy, helping you scale lead generation effortlessly.


Let’s look at what compelled us to add Brevo to this list of the best Shopify apps for email marketing.

Brevo Features

  • Email Hosting – Meet high-volume, bulk emailing requirements with a dedicated, fully-managed SMTP server that includes guaranteed priority email sending and two hours’ worth of monthly consulting calls with a Brevo deliverability expert.
  • Marketing Automation – Automate sending of emails and SMS based on predefined triggers and conditions, E.g., welcome email automation for new signups, automatic happy birthday emails with special discount codes, and more. What’s more, define powerful custom workflows with A/B split tests.
  • Customizable Emails – Whether looking to share a discount coupon with your list or quickly edit a gift card email template with your loyalty program members, finding an attractive-looking template to meet your needs is easy inside Brevo’s vast library of premade email templates.
  • Transactional Emails Service – Deliver your most important emails for account creation and activation, security alerts, purchase receipts, and shipping notifications with confidence using Brevo’s dedicated high-deliverability transactional email service;

Brevo Pros & Cons + Pricing Plans

ProsConsFree PlanPaid Plan
Competitively priced plansA restricted free plan that only allows 300 emails dailyUnlimited contactsPaid plans start at $25/month with up to 20,000 subscribers
all-in-one email, SMS, and Whatsapp marketing platform
Drag-and-drop email editor limited to basic features onlySend max 300 emails/ dailyNo daily sending limit
Top-notch transactional email delivery serviceLimited integrations with other tools & platformsLimited marketing automation support

Most businesses may not appreciate a cap on the number of active subscribers. 

But suppose you’re a steadily growing ecommerce business or just starting. In that case, the 20,000 contact limit is a lot, and unlimited email sending could be just the incentive to select Brevo as your preferred Shopify email marketing app. 

6. Justuno — Best App for Converting Leads Faster

Justuno is a customer experience platform that helps Shopify store owners create personalized experiences to boost conversion rates. 

  • Full-service conversion-oriented experience platform; 
  • Great email marketing feature with deep segmentation and personalization features; 
  • Fantastic integration with other platforms for omnichannel marketing. 

Justuno’s email marketing features allow you to turn web visitors into subscribers and, eventually, customers. The popup form builder offers an intuitive interface and has several useful templates to get you started quickly. 

It has several advanced features to help you retarget and re-engage subscribers and customers. One particularly useful feature is the lead capture feature that saves discount codes and allows users to auto-apply them when they repurchase again. 

The upsell, cross-sell, and cart abandonment automation features are worth mentioning tool. It comes with intelligent recommendations and personalized upsell suggestions based on user behavior and past history to increase average order value and customer lifetime value. Overall, if you’re looking for a conversion-focused email-marketing solution, Justuno is a viable solution. 


Let’s look at some of the best features Justuno offers for Shopify stores. 

Justuno Key Features

Justuno is a decent conversion platform with a lot to offer regarding email, lead capture, upsell/cross-sell, and more. Here are the most promising features for a Shopify store owner: 

  • Capture leads via popups — Powerful popup designer with templates to turn new visitors into subscribers (which can be nurtured into customers through automated campaigns); 
  • Abandoned cart recovery — Exit intent popups, automated abandoned cart recovery emails, and more to increase the chances of conversions; 
  • Intelligent product recommendations — Built-in AI features to provide contextual product recommendations to prospective buyers based on their purchase and browsing history; 
  • Audience Sync — Sync your audience understanding and data across email lists, Google Ad campaigns, and Facebook Ads to improve ROAS and engagement rates; 
  • Personalized Experiences — Deliver personalized store experience and website UI based on user behavior to engage and delight prospective shoppers. 

Justuno Pros & Cons + Pricing Plans

ProsConsFree PlanPaid Plan
Great A/B testing featuresComplex user interface14-day free trial availablePaid plans start at $24/month with up to 10,000 monthly website visits
Conversion-focused solutions to improve website conversion ratesPopup configuration can take a lot of timeUp to 5,000 website visitsWeb push notifications and A/B testing
Well-informed customer support repsHard to cancel your subscriptionEmail and live chat support

Shopify Ratings: Rated 4.6/5.0 by Shopify Store Owners

Justuno is great for delivering compelling user experiences across stores and emails. If you’re ready to pay as you scale based on website visits, the solution can help you a lot with scaling your Shopify store. 

7. SmartrMail – Great App For Automated Product Recommendations 

SmartrMail is an eCommerce-centric email marketing solution designed for newsletter automation, personalization, and sending product recommendations to your subscribers. 

  • Pre-made automation templates based on email automation best practices; 
  • AI/ML-powered product recommendation engine; 
  • Powerful segmentation and personalization capabilities. 

The platform has an advanced automated flow builder to help you set up automated campaigns based on segmentation and customer journey. Plus, it’s widely popular among Shopify store owners to create engaging email newsletters quickly. It also has SMS marketing features built-in to help you create omnichannel campaigns. 

The pre-made automation, one-click integrations, and a great support team ensure you’re ready for success as soon as possible. Its smart segmentation and product recommendation features are one of the best. The platform uses your Shopify cloud data to create highly-relevant product recommendation emails. It also uses behaviors, purchasing patterns, and segmentation data to add personalized product blocks that convert better than generic recommendations. 


Let’s look at some of the key features offered by SmartrMail. 

Key Features

SmartrMail is designed to make your Shopify email marketing experience simple and intuitive. Here are some of the most useful features the email marketing app offers. 

  • Simplified drag-and-drop builder — Easy-to-use drag-and-drop builder with one-click templates for designing a series of emails; 
  • Vast template library — 100+ engaging and beautiful email templates for every use case and occasion. Plus, an in-house designer is available on the unlimited plan. ; 
  • Popup form builder — Create and configure beautiful popup forms on your website to grow your email list; 
  • Automation builder — Send automatic welcome emails, abandoned cart emails, thank you emails, etc. 

SmartrMail Pros & Cons + Pricing Plans

ProsConsFree PlanPaid Plan
Great automation sequencesConfusing user interface with lots of stepsUp to 250 subscribersStarts at $19 per month
Amazing ready-made template libraryLimited analytics dashboard for conversions from emails1250 email sends per monthUnlimited automation + AI engine
One-click integrations and easy migrationSlow customer support response100+ templates12x sending limit (12x email list size)

Shopify Ratings: Rated 4.9/5 by Shopify Store Owners

If you want to automate email marketing campaigns and looking for a no-fuss solution, SmartrMail is a good option. But keep an eye on the plan limits and see if it serves your purpose well. 

Time To Try Out The Best Shopify Email Marketing App

We can agree that only some Shopify email marketing apps are made to deliver; others are just a mere distraction. 

We hope this guide has helped you get closer to choosing the right email marketing app for Shopify. If you’re like us and like to skim guides like this one real quick, here are the top eight Shopify email marketing app alternatives again: 

  1. Sender – The Best Shopify Email Marketing App
  2. Klavyio – Best Shopify Email Campaigns App
  3. Mailchimp – Best Newsletter App for Shopify
  4. Seguno – Best Shopify App for Abandoned Cart Email
  5. Brevo – Best App for Order Confirmation Email
  6. Justuno — Best App for Converting Leads Faster
  7. SmartrMail — Great App for Automated Product Recommendations

If you can’t wait to optimize your email marketing campaigns with the best free email marketing app for Shopify, consider starting for free today with Sender, the Shopify email marketing app that grows with your store.

Key Takeaways 

  • Pick an email marketing solution for Shopify that allows you to automate email campaigns;
  • Always check user reviews and ratings before deciding on a Shopify email marketing app;
  • Test an app using the free trial before migrating entirely to an email marketing platform;
  • Never pick a solution that doesn’t offer prompt customer support, the latest features, and impeccable delivery. 

Also read: 

Author bio

Anmol Ratan Sachdeva is a content marketer and small business consultant who has a strong grip on topics like marketing automation, email marketing, and content marketing. He loves to write about starting, improving, and growing a business.

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