7 Best Email Marketing App for Shopify in 2023 (Free & Paid)

Dec 29, 2022 - By Camilla Mackeviciute

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You’re tired and likely even skeptical of hearing the cliched “40X ROI from email marketing” claims from everyone trying to sell you email marketing software and services. However, it’s hard to ignore the multiplier effect email marketing has had on online businesses of all sizes.

Therefore, to gain that edge over the competition and boost profitability, your online store, too, demands no less than the best Shopify app for email marketing.

Given the sheer number of options, however, choosing the right Shopify email marketing app can be challenging, if not downright overwhelming. This is why we spent hours studying every top email marketing app for Shopify stores, so you don’t have to. 

Looking for the best email marketing service for Shopify to help get more leads, convert more sales, and boost profits for your ecommerce business? We got you covered in this guide!

Why Is Choosing the Right Email Marketing App for Shopify Important?

With the right email marketing app for your Shopify store, you can go from simply having sales to running a highly profitable store. Specifically, you’re looking to benefit from:

  • Getting more sales;
  • Achieving better customer Lifetime Value (LTV);
  • Reducing customer churn by enhancing retention rates;
  • Boosting customer satisfaction;
  • Cost-effective acquisition of customers;
  • Increasing profits; 
  • Maximizing the Return on Investment (ROI) of your email marketing efforts.

Simply put, with the right email marketing platform and strategy, almost every crucial sales metric that drives your company’s growth, sustainability, and scalability can be improved.

Why Consider Email Marketing App for Shopify Alternatives?

There are an overwhelming number of options for choosing the best email marketing app for Shopify. Each with its pros and cons. 

Besides, owing to the diverse feature-focus and capability mix, it’s safe to say that not all of them would be an excellent fit for every possible use case and requirement.

Thankfully we were able to round up the below seven platforms as excellent options for your Shopify email marketing needs:

  • Sender
  • Klavyio
  • Omnisend
  • Mailchimp
  • Seguno
  • Sendinblue

Without further ado, let’s deep dive into each one of these amazing Shopify email apps and see what got them on our list.

The 7 Best Email Marketing Apps for Shopify

Here they are, in no particular order, the email marketing software alternatives that’ll put your store ahead of the competition.

Sender – The Best Shopify Email Marketing App

Sender is an all-in-one solution for Shopify stores that need an easy-to-use yet fully-featured email marketing app that doesn’t break the bank simultaneously.

  • Best suited for e-commerce stores looking for an easy-to-use email marketing tool;
  • Ready-to-send premade email templates;
  • Omnichannel automation, including both email & SMS.

A complete marketing automation platform, Sender helps you manage your entire communication lifecycle, from welcome emails to new signups to reminder SMSes for cart abandonments, all from under a simple dashboard.

Use the native Shopify integration to sync with your store automatically so all the store data can be used to drive high-conversion actions and improve your store sales and profitability.

Personalization messaging for emails and SMS is easy, with first-party data collected using standard and custom data fields.

Use dynamic popups and responsive forms on your Shopify store to grow your list of prospects effortlessly while using fully automated email and SMS marketing campaigns to nurture and convert signups to paying customers efficiently and effectively.


Next, let’s look at some of Sender’s essential features, which seamlessly lend themselves to Shopify email marketing.

Sender Key Features

  • Drag-and-Drop Email Builder – Sender features a human-friendly and fluid email builder that enables you to create super-optimized HTML email newsletters with simple drag-and-drop options without having to know a single line of code;
  • Free, High-Quality Email Templates – While you can always build your own email from scratch using a variety of blocks, Sender also features readily editable, mobile-friendly, premade templates that make email editing a whole lot more fun;
  • Smart Email Automation – Use the built-in drag-and-drop automation builder to configure email sequences to fire based on certain conditions or customer actions. Quickly scale your email messaging without having to worry about manageability;
  • Premade Workflows – From welcome emails for new signups to purchase order confirmation emails to new customers, every messaging sequence your business likely needs is already pre-built as a workflow and literally needs a few clicks to get activated.
  • Text Messaging – Collect mobile numbers of interested prospects using popups and then send them triggered or timed TCPA-compliant text message broadcasts or automation sequences resulting in high subscriber engagement and, ultimately, better sales funnel performance.
  • Popup Creator – Choose from any pre-existing, ready-to-edit layouts or use the drag-and-drop popup editor to create your own from scratch. Either way, create dynamic popups that trigger upon delay, percentage of screen scroll, or upon showing exit intent.

Sender Pros & Cons


  • Beginner-friendly;
  • Supports high-converting email & SMS automation workflows;
  • Affordable pricing, including a great FREE plan.


  • No support for affiliate marketing;
  • The Free plan carries ‘Sender’ branding.

Plans & Pricing

Sender serves small to medium-sized businesses, including ecommerce and startups, that are often tight on budgets. Not surprisingly, its plans and pricing, described below, are designed to be accessible and affordable to all.

  • Paid plans start at $8.33/mo
    • 2,500 contacts
    • 30,000 emails/mo;
  • Free Forever plan
    • 2,500 contacts
    • 15,000 emails/mo with Sender branding.

Whether you are looking to choose a high-performance email marketing app for Shopify or currently exploring a change of email marketing platform, Sender offers you a zero-risk and generous, free forever plan to help you get started.
Built with ecommerce in mind, Sender is also easy to set up and operate daily while staying wallet-friendly and GDPR compliant.

Moreover, premium features such as popups, forms, segmentation, and email automation have no limits because your business growth should have none.

Klavyio – Best Shopify Email Campaigns App

Klaviyo is a premium ecommerce focused marketing platform that helps you create fully-automated and personalized email and SMS campaigns that turn your Shopify store visitors into transactions.

  • Best suited for businesses seeking a premium email marketing app;
  • Comes with prebuilt, high-converting automation recipes;
  • Includes predictive analytics for customer LTV estimation.

Use simple pre-built signup forms to start growing your email list and SMS subscriber lists in easy and compliant ways. 

Scale your Shopify store revenue fast with a slew of features, including ultra-personalized messaging for both email and SMS, social advertising, pre-built form, email templates, and automated A/B testing for conversion optimization.

It offers powerful ecommerce automation flow options for the welcome, back in stock, browse abandonment, post-purchase, and abandoned cart emails

Deploy the granular segmentation feature to segregate your customers based on bought products, browsing behavior, order value, and more.


Klaviyo also features over 200+ direct integrations, including Shopify, WooCommerce, BigCommerce, Prestashop, and more, allowing for real-time data sync while retaining support for open APIs for any custom integration needs.

Let’s look at some key functionalities defining Klaviyo’s abilities. 

Klaviyo Key Features

While Klaviyo is jam-packed with basic and advanced features tailored to make running a Shopify store easier, we have hand-picked the most significant ones below.

  • Drip Mail Campaign – Set up drip emails (also called autoresponder campaigns) to educate, nurture and ultimately convert your store prospects at scale. Send email to all customers, e.g., preset welcome series emails or even email-only courses to easily deliver on a specific schedule. 
  • Customizable Email Templates – Whip up eye-catching, professional email designs in no time with conversion-proven email newsletter templates that are as easy to edit as they are to send;
  • Email Flow Action Notifications – Klaviyo allows you to email notifications to a maximum of five people when any subscriber first triggers or reaches a particular point in a given workflow to allow for manual review or remedial action; 
  • Powerful Email Automation sequences – Send hyper-relevant messaging to laser-targeted users based on their actions inside your store. E.g., welcome series emails, browse abandonment based on cart value, win-back campaigns, back-in-stock reminders, anniversary alerts, and more.

Klaviyo Pros & Cons


  • Mature email marketing platform;
  • Powerful, ready-to-deploy, email automation recipes;
  • Extensive reporting capabilities.


  • Expensively priced;
  • Clunky UI/ UX;
  • The Free plan is severely limited; it only allows you to test.

Klavyio Plans & Pricing

Klaviyo doesn’t classify itself under the affordable segment, and its pricing reflects this positioning. As a matter of fact, the plans are among the simplest we’ve seen.

The pricing scales depending on the number of contacts you need and whether you need both emails and SMS or email only.

  • Email + SMS plan starts at $35/mo
    • Up to 500 contacts;
    • 5,000 emails/mo;
    • 1250 SMS credits/mo;
  • Email-only plan starts at $20/mo
    • Up to 500 contacts;
    • 5,000 emails/mo;
    • 150 FREE SMS credits/mo;
  • FREE plan
    • Up to 250 contacts;
    • 500 emails/mo;
    • 150 FREE SMS credits/mo;

Even though Klayivo might sound overkill for small businesses, it’s just the thing for growth-oriented companies willing to spend premium fees for data-driven marketing and a proven high-performance system.

Omnisend – Best Email Automation App for Shopify

Designed for marketers looking for more than just basic email marketing capabilities, Omnisend is an omnichannel marketing automation platform aimed at ecommerce.

  • Specializes in ecommerce email marketing;
  • Supports web push notifications;
  • Allows cookie-less ad retargeting using its Audience Sync feature.

With support for up to seven different channels, namely emails, SMS, Facebook custom audiences, web push notifications, Google customer match, Facebook messenger, and Whatsapp, Omnisend helps Shopify stores benefit from omnichannel marketing.

Grow your list with forms and popups and monetize it by sending personalized emails and text messages to smartly segmented subscriber groups on complete automation, helping increase your conversions, sales, and profits.

Omnisend also features a decent ecosystem of integrations to ensure that your business always operates seamlessly, no matter the requirements.


Now, for some of Omnisend’s most unique capabilities.

Omnisend Key Features

Rich in features custom-made for ecommerce, the following capabilities stand out:

  • Popup & Form Creator – Grow your subscriber base by collecting email and SMS opt-ins using responsive, fully-editable forms, popups, landing pages, or wheel of fortune.
  • Customizable Email Templates – Omnisend features a rich library of pre-built templates, including Easter, Mother’s Day, Valentine’s Day, and more. Edit any of these in just a few clicks, or design your very own branded designs using the drag-and-drop editor.
  • Newsletter Editor – Send professional-looking newsletters that are as memorable as they are engaging. While prebuilt header, footer, and body blocks make it easy to design your own snazzy templates, the one-click product import feature helps you pull product-specific info from your connected Shopify store inside your emails in an instant.
  • Drip Campaigns – Optimize your communication for scale with pre-defined email automations ranging from simple post-purchase and welcome series messages all the way to complex multi-step abandoned cart recovery sequences. Make drip marketing even better by automating across three channels at will, using drag-and-drop actions: email, SMS, web push notifications. 

Omnisend Pros & Cons


  • User-friendly app with a centralized dashboard for all features access;
  • Intuitive email automation capabilities;
  • Great support team.


  • Limited email design & customization options;
  • Limited email templates, especially for holiday marketing;
  • Restricted email send capabilities in the Free plan.

Omnisend Plans & Pricing

  • Pro plan (Email + SMS) starts at $59/mo
    • Up to 500 contacts
    • Unlimited emails
    • 3,933 free SMS monthly credits;
    • Unlimited web push notifications.
  • Standard plan (Email Only) starts at $16/mo
    • Up to 500 subscribers;
    • 6,000 emails/mo;
    • 60 free SMS credits;
    • Unlimited web push notifications.
  • FREE plan
    • Up to 250 subscribers;
    • 500 emails/mo;
    • 60 free SMS credits;
    • 500 web push notifications.

If you’re looking for an email marketing app for Shopify specializing in multi-channel automation, Omnisend is what you likely need.

Mailchimp – Best Newsletter App for Shopify

Say hello to the granddaddy of email marketing platforms! Founded in 2001, you’d be hard-pressed to find anyone who’s heard of digital marketing but doesn’t know about Mailchimp

  • Comprehensive, in-built marketing CRM;
  • 100+ pre-designed landing page & email design templates;
  • AI-assisted content optimizer.

Acquired by Intuit in 2021, Mailchimp is an all-in-one digital marketing automation tool that helps you easily build, launch and scale your online business.

Convey the right message to your target audience with the help of multichannel campaigns across email, social media, landing pages, ads, and websites created using one easy-to-use dashboard.

Mailchimp helps your Shopify store make the right decisions always, with the help of data-driven inputs from AI-powered, user-friendly applications & features. 

Send marketing and transactional emails, deliver automated text messages, create targeted ad campaigns, build high-converting landing pages, access easy-to-understand reporting and analytics, and more.


Hate it or love it, you just can’t ignore Mailchimp. So now, for what makes Mailchimp a strong contender in the Shopify email app space?

Mailchimp Key Features

Despite Mailchimp’s somewhat complex user interface, especially for first-timers, its features pack quite a punch.

  • Email Newsletter Campaigns – Send everything from one-time announcement emails and flash sales broadcast mailers to regularly scheduled newsletter campaigns in just a few simple clicks. 
  • Ready-made Newsletter Templates – Choose from over 100+ customizable, responsive  email newsletter templates to get a headstart or design your own from scratch using the drag-and-drop editor and make your brand stand out.
  • Email Testing – A/B test subject lines, ‘from’ names, send times, and more to let your winning email campaign pick itself up.
  • Email Signup Popup Maker – Turn casual visitors into email subscribers with eye-catching popups and signup forms tailored to your visual branding and messaging. Then use this data to send your list some highly personalized and relevant content.

Mailchimp Pros & Cons


  • Feature-rich, all-in-one marketing automation platform;
  • Includes in-built web asset creation tools such as landing pages builder;
  • Supports rich integration with a large number of other tools & platforms;


  • The user interface has a steep learning curve and takes some getting used to;
  • Technical support is only available with premium plans;
  • No support for affiliate marketing links.

Mailchimp Plans & Pricing

  • Paid plan starts at $11/mo
    • Up to 500 subscribers;
    • 5,000 emails/mo;
    • 50,000 max contacts in the plan;
  • FREE plan
    • Up to 500 contacts;
    • 2,500 emails/mo;
    • No advanced features (automation, A/B testing, segmentation, etc.). 

While a lot of what you read about Mailchimp may not be entirely flattering, the fact remains that it is a tried and true system that has been around for a while. Therefore, anyone looking for a capable email marketing app for Shopify stores should consider them. 


Seguno is unlikely to feature as a top recommendation for any of your “email marketing app for Shopify” searches. However, its an exclusive email platform for Shopify offering marketing automation that promises to help you grow your store with an array of high-converting features.

  • Shopify-exclusive email marketing & automation platform;
  • 150+ professional email newsletter templates;
  • Unique discount code generator.

Seguno helps you design converting popups and craft compelling emails right inside Shopify without clicking outside your store. Moreover, you can use the Canva integration to create visually stunning emails.

Boost your sales through high-performing newsletters, email automation campaigns, banners, pop-ups, and other integrated marketing campaigns.

Seguno features a drag-and-drop email editor apart from the ability to choose from over 150 stunning email templates, making designing high-converting newsletters child’s play.

It also has an in-built bulk discount code generator to help prevent coupon abuse by generating unique discount codes, saving you both time and revenue.


Here are some Seguno features worth noting. 

Seguno Key Features

While it is still an upcoming email marketing tool, we still found the following features high-value and highly usable for Shopify store use cases:

  • Editable Abandoned Cart Email Template – Seguno offers a variety of premade abandoned cart email templates that are both visually appealing as well as easy to edit and set up as part of a cart recovery campaign that brings in (almost) lost revenue; 
  • HTML Email Templates Builder – Choose from an array of pre-existing, mobile-friendly templates or build your own branded designs using the super simple HTML email builder, all without writing a single line of code.
  • Email List Building Tool – Seamlessly design onsite popups to convert more and convert better. Distribute lead magnets, share discount coupons, offer freebies, and more using easy-to-design popups that always put the customer experience first.
  • Automated Emails – Create after-purchase welcome campaigns, product review request campaigns, follow up email, feedback emails, checkout abandonment campaigns, and more on full automation to increase sales and grow revenue.

Seguno Pros & Cons


  • Budget-friendly, pay-as-you-go model based on the number of subscribers;
  • Easier lead generation through high-converting popups;
  • Features are optimized for small businesses running on Shopify.


  • No support for omnichannel (specifically SMS) marketing and automation;
  • Limited FREE plan;
  • Exclusive to the Shopify platform alone. If you are using another platform or plan to migrate in the near future, you may not want to go with Seguno.

Seguno Plans & Pricing

  • Paid plan starts at $10/mo
    • Up to 1,000 contacts;
    • + $10/mo/extra 1,000 subscribers
    • Access to all premium features, including sending without Seguno branding and advanced in-built automations.
  • FREE plan
    • Up to 250 contacts;
    • Unlimited email sending;

Seguno is a fast and upcoming email marketing app for Shopify and is definitely worth a go if you love beautiful newsletter designs. While their pricing is not what you’d term highly affordable, considering some of the unique features they bring to the table, they are worth a mention in your shortlist of best Shopify email marketing app alternatives, at least for a test run.

Sendinblue – Best App for Order Confirmation Email

Sendinblue is an all-in-one marketing platform designed to help your Shopify store improve prospect engagement and customer relationships.

  • Omnichannel (email & SMS) marketing automation solution;
  • Supports WhatsApp campaigns & landing pages;
  • Built-in CRM for sales pipeline management.

With capabilities such as marketing automation, email marketing, text message marketing, Facebook ads integration, chat, in-built CRM, and more, Sendinblue helps you design and deliver successful marketing campaigns for your Shopify store through targeted and meaningful communication. 

Its tracker script allows you to track contacts’ web behavior and then use this data to trigger relevant automation workflows to multiple engagements, increase sales and ultimately boost profits.

Sendinblue offers a rich library of 40+ premade email templates that you can use to design awesome email newsletters for your subscribers. Laser target specific subscriber groups using advanced segmentation and A/B testing to discover your winning campaigns, saving you time, effort, and lost revenue.

Are you looking to get started with building your email subscribers list? No problem; Sendinblue has subscription and signup forms that are easy to design and even easier to deploy, helping you scale lead generation effortlessly.


Let’s look at what compelled us to add Sendinblue to this list of best Shopify app for email marketing.

Sendinblue Features

  • Email Hosting – Meet high-volume, bulk emailing requirements with a dedicated, fully-managed SMTP server that includes guaranteed priority email sending and two hours’ worth of monthly consulting calls with a Sendinblue deliverability expert.
  • Marketing Automation – Automate sending of emails and SMS based on predefined triggers and conditions, E.g., welcome email automation for new signups, automatic happy birthday emails with special discount codes, and more. What’s more, define powerful custom workflows with A/B split tests.
  • Customizable Emails – Whether looking to share a discount coupon with your list or quickly edit a gift card email template with your loyalty program members, finding an attractive-looking template to meet your needs is easy inside Sendinblue’s vast library of premade email templates.
  • Transactional Emails Service – Deliver your most important emails for account creation and activation, security alerts, purchase receipts, and shipping notifications with confidence using Sendinblue’s dedicated high-deliverability transactional email service;

Sendinblue Pros & Cons


  • Competitively priced plans;
  • Easy-to-use, GDPR-compliant all-in-one email, SMS, and Whatsapp marketing platform;
  • Top-notch transactional email delivery service.


  • A restricted free plan that only allows 300 emails daily;
  • Drag-and-drop email editor limited to basic features only;
  • Limited integrations with other tools & platforms.

Sendinblue Plans & Pricing

  • Paid plans start at $25/mo
    • Up to 20,000 subscribers;
    • No daily sending limit;
    • Limited marketing automation support.
  • Free plan
    • Unlimited contacts;
    • Send max 300 emails/ daily;

Most businesses may not appreciate a cap on the number of active subscribers. 

But suppose you are a steadily growing ecommerce business or just starting. In that case, 20,000 contacts is a lot of subscribers, and unlimited email sending could be just the incentive to select Sendinblue as your preferred Shopify email marketing app. 

Time To Try Out The Best Shopify Email Marketing App

At this point, we can agree that only some Shopify email app options are created equal and that there exists no single best Shopify app for email marketing.

However, we hope this guide has helped you get closer to choosing the right email marketing app for Shopify. 

If you’re like us and like to skim guides like this one real quick, here are the top seven Shopify email marketing app alternatives again: 

  1. Sender – The Best Shopify Email Marketing App
  2. Klavyio – Best Shopify Email Campaigns App
  3. Omnisend – Best Email Automation App for Shopify
  4. Mailchimp – Best Newsletter App for Shopify
  5. Seguno – Best Shopify App for Abandoned Cart Email
  6. Sendinblue – Best App for Order Confirmation Email

If you can’t wait to optimize your store sales with the best free email marketing app for Shopify, consider getting started for free today with Sender, the Shopify email marketing app that grows with your store.

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