How to Create Shopify Email Templates: Types, Examples & Tool

Email marketing has the highest conversion rate (4.29%) for Shopify stores compared to search, social media, and other mediums. 

Nov 23, 2022 - By Camilla Mackeviciute

Shopify is an excellent platform for eCommerce businesses offering ease of operations and total control of the buyer’s journey. If you’ve been using Shopify, you must set up emails to engage with your customers, send them recommendations, and more. 

After all, email marketing has the highest conversion rate (4.29%) for Shopify stores compared to search, social media, and other mediums. 


We’ve curated the best examples for you if you’ve not explored email marketing yet or are searching for Shopify email templates to refresh your brand appeal. So, let’s get started. 

6 Types Of Essential Email Templates For Shopify (With Examples)

Templates are an integral part of a great email marketing strategy. They help save time on your marketing campaigns, engage buyers, and add to your bottom line. 

Great thing that all these emails can be automated to ease your marketing efforts. See how easy it is within Sender tool:


Here are six essential email templates for your Shopify stores that will help you keep your customers engaged: 

Welcome Emails

Welcome emails are sent as soon as someone signs up for an account with your store. These emails can include an introduction to your brand, a brief introduction to your product, a link to your website, exclusive benefits, and a clear call to action.

Usually, these emails are warm, set expectations, and even reward the reader for signing up (or buying something). For the Shopify store owners, welcome emails are critical as it pushes the user towards making a purchase. 

Here’s an example by Pet House SuperStore: 


Source: Pet House Superstore 

The email has a warm and welcoming tone, trying to make the user comfortable. Plus, the email shares the benefits of joining the membership — an exclusive coupon code for subscribers to use for a first-time purchase. 

Key Takeaways

  • Keep the email short and be upfront about your brand, membership benefits, etc.; 
  • Share the incentives with the subscriber;
  • Appreciate and thank the subscriber in the welcome email; 
  • Share ideas of how the subscriber can engage with the brand. 

Order Confirmation Emails

When someone places an order on your store, it’s good to communicate what’s happening and let them know that everything’s good. Order confirmation emails are meant to serve the purpose. Also, this is an excellent opportunity to thank a customer for ordering. Include details about the order, the shipping method and the estimated arrival date. 

Use a friendly and approachable tone when communicating with your clients. Here’s a great example of a confirmation email by Book of the Month. 


Source: Book of the Month

The straightforward email comes after the order is confirmed and has a reassuring tone telling users what they ordered and when to expect the delivery. 

Key Takeaways

  • Add details about the product ordered, shipping date, and shipping address; 
  • Add a social sharing button or your social media handle to encourage users to share with their followers; 
  • Make it simple and straightforward with a minimalist design. 

Referral Emails

One of the most effective ways to grow your client base is through referrals. It’s one of the most important email campaigns you can plan as a Shopify store owner. 

By sending referral emails periodically, you’ll encourage your existing customer base to refer your brand to their friends and colleagues. Communicate how awesome it’s to refer, share details about the rewards and provide them with a link to your referral page. 

Here’s an example by Puravida: 


Source: PureVida

The friendly image of the two models gives a friendly vibe and an idea to share for looking good together. The banner image is followed by the referral offer with a prominent CTA button asking the subscriber to refer a friend. 

Key Takeaways

  • Make the email all about the benefits of sharing; 
  • Add a clear CTA at the end; 
  • Give subscribers a solid reason to share, like an exclusive offer. 

Newsletter Emails

Newsletters are fun, and everyone loves being part of a clan. When you run a newsletter, you give your Shopify store visitors an option to stay connected without the commitment of buying from you. 

Newsletter emails help you keep subscribers updated about new products, promotions and any other content that’s useful for them. A well-designed newsletter can generate revenue, boost engagement, and drive loyalty for your brand. 

Here’s an example by LovEvery: 


Source: LovEvery

This newsletter email shares all the good things people say about the brand’s products, creating a FOMO effect for the reader. The CTA buttons at the end will boost Shopify store visits. 

Key Takeaways

  • Have a common theme or reason to send newsletters regularly; 
  • Promote your product organically within the newsletter; 
  • Make the newsletter about the reader — benefits, advantages, or unique offers that make their lives easier and better. 

Promotional Emails Templates

When you launch a new product or promotion, the first few days are crucial to get people interested. A promotional email is a great way to intrigue your subscribers.

It’s also an excellent way to get potential customers excited about what you’re offering and remind them about your brand. Such emails help increase sales revenue and keep your subscribers engaged with fresh content or offerings from your brand. 

Here’s an example by Ethika: 


Source: Ethika 

The email is purely promotional and shares their latest discount offer. The countdown timer with the code and an intriguing headline would have certainly driven a few purchases. 

Key Takeaways

  • Tell them the reason why you’re reaching out to them; 
  • Keep it fresh by sharing the latest products or promotions; 
  • Add an element of intrigue, surprise, or mystery to make the subscribers curious. 

Abandoned Cart Email Template

 An abandoned cart is a major red flag. When a visitor comes to your site and abandons the cart on check out, there’s a high probability that they didn’t find what they’re looking for or there’s a snag.

Also, it means you’re losing out on potential sales. According to research, almost 70% of shopping carts are abandoned. For every 100 people entering your store, 70 will not buy anything, even when they have the intent. Think of the potential revenue loss. 

An abandoned cart email is a recovery tactic to reclaim the lost revenue by reminding users to give you a second thought. Abandoned cart emails decrease cart abandonment rate by 6.5% and leads to a 20% increase in online sales. 

Here’s a great example of an abandoned cart email by Melissa & Doug — an online toy store: 


Source: Melissa & Doug

Notice the clever and emotional header image + copy. Also, the product details within the email make the reader instantly recall what was left behind. 

Key Takeaways

  • Always time your abandoned cart emails and automate scheduling them; 
  • Add details about the products they picked up (and didn’t end up buying); 
  • Add an incentive like an exclusive discount or free shipping offer. 

Sender helps set up automated abandoned cart emails that you can trigger based on time or online behavior. You can even set up a follow-up campaign or SMS if the first email gets unnoticed. 


How to Create An Effective Email Template for Shopify Store?

You’ve seen all the emails you should add to the customer journey. Now, it’s time to get to work. To create an email template for your Shopify store and automate email campaigns, you should pick a marketing automation tool like Sender. 


Design & send Shopify email campaigns for up to 2500 subscribers for free without any restrictions. 

Sender allows you to design, schedule, and automate all essential Shopify emails that will help you boost sales and grow your client base simultaneously. Here’s how you can use Sender to create Shopify email templates: 

1. Pick A Suitable Template From The Template Library 

All online email marketing services have an email template library to give you a headstart. Sender’s huge template library has ready-to-use email designs for welcome emails, re-engagement emails, holiday emails, Black Friday emails, and more. 


You can choose an appropriate email design and start quickly by browsing the template library. Create a new campaign and go to ‘design settings’ to pick an email template for your marketing campaign. 

2. Adjust the design 

Once you’ve picked the design template, you can customize it according to your brand style and theme. The drag-and-drop email builder by Sender helps you customize existing elements like images, colors, email content, and even add new elements to the email. 


You can start by adding your logo design, changing the design theme, or adding a custom HTML element to the email body. If you already have an HTML design, you can even replicate it using the design-builder. You can customize all of this (and more) even when on the Sender’s free plan. 

3. Add Your Email Copy

The copy of the email is equally crucial as the template design. So, the final step to creating an effective template is naturally adding relevant copy to your email. 

You should pay attention to the subject line and always remember to personalize your email copy. A well-written copy for your engagement emails can boost brand recall and even improve conversions. 

Use different blocks within the drag-and-drop editor to create sections, emphasize important points or create a unique layout that suits your requirement. Once you’re happy with the email copy, save the design as a template for automating email marketing for your Shopify store. 

How To Build Automated Emails for Shopify Store?

We all know how busy every business owner can get. Marketing automation can solve many of your problems, particularly as a Shopify store owner. With the right tool to automate email marketing, you’ll save time and grab the opportunity to upsell and register incremental revenue. 

Sender is a fully-loaded marketing automation solution that supports omnichannel campaigns across emails as well as SMS. 

You can connect Sender with your online store, create segments based on online behavior and then set up campaigns based on your growth goals. Here’s how you can use marketing automation for your Shopify store: 

1. Create An Automation Workflow

To start automating your emails, you must set up an automation sequence using Sender. Sender allows you to automate welcome emails, transactional emails, lead nurturing campaigns, or eCommerce campaigns like win back, upsell or abandoned cart emails. 


All you need to do is to go to the automation section on your dashboard to get started. You can set up automation for: 

  • Welcome emails; 
  • Cart abandonment emails; 
  • Birthday wishes; 
  • Multi-stage drip campaigns;
  • Lead nurturing; 
  • Win back, and follow-ups.

The best thing about Sender is that you can add SMS campaigns to your automation workflow to target customers and leads across multiple channels.

2. Set Up The Trigger

The trigger defines when the automation will be kicked off. Triggers can be a specific date, signing up for a newsletter, getting added to a custom audience group, clicking a link, abandoning a cart, etc. 

Here are some of the trigger emails you can set up within Sender for your Shopify email automation: 


Choose the trigger you want to get started with automating your emails. For example, you can send an email and SMS whenever someone abandons an online shopping cart. 


3. Add The Template

You saw the different Shopify email templates in the previous section. Now, it’s time to add the template design to your automation workflow. 

Design the email using Sender’s drag-and-drop builder and add the template to the automation workflow. You can add an SMS for an omnichannel experience if you want. 


Once you’re done with everything, you need to activate the automated campaigns. Your email list subscribers and customers will start receiving emails based on different triggers. 

Key Takeaways

  • Use a drag-and-drop email builder to design an email template for your Shopify store;
  • Set up automation workflows to nurture leads, win back customers, follow up and grow sales revenue;  
  • Promise an omnichannel customer experience by using email and SMS simultaneously. 
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