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No one has to be convinced about the effectiveness of email marketing these days. After all, it’s one of the primary marketing channels for both B2B and B2C businesses. SMS marketing hasn’t been as lucky in many industries. However, as we have mentioned in many previous posts, the effectiveness of SMS marketing campaigns is absolutely … Continue reading “SMS Click Through Rate (CTR) Benchmarks & Insights”
SMS marketing has been going through a revival, and for good reason. Turns out, people check their phones increasingly often, and they aren’t turned away by a marketing message or two. In fact, SMS marketing is quickly becoming one of the most effective marketing channels. However, developing an SMS marketing strategy requires that the marketer … Continue reading “76 SMS Templates For Every Situation”