Video email templates

Implement these ideas to create engaging emails that keep your readers hooked longer than a usual textual or graphic email.

Use videos as an opportunity to demonstrate exactly what your product can do. Add a tutorial video to your onboarding emails to give a quick demo for people who’ve just signed up.

• Make short and clear videos focusing on benefits and key features;

• Show real-life use cases or benefits to spark interest;

• Use a CTA like ‘Try for yourself’ to push them further into the funnel.

Nobody likes a never-ending video, especially when everyone’s hooked to short-form reels & TikToks. Keep your video short to convey your message within a minute or less.

• Aim for 1–2 minutes for quick impact;

• If the topic requires more time, embed a brief teaser with a CTA to the full video;

• If it’s a tutorial, add a headline “[Result that your product achieves] in under 30 seconds”;

• Add a tag like ‘Watch time: 1 minute’ below the video to set expectations.

Your video thumbnail is the first thing readers see—make it count! A well-chosen thumbnail will be the reason for a play rather than a skip.

• Use a relevant and inviting image that hints at the content;

• Include text overlays about the video content;

• A/B test with different thumbnails to see what draws the most clicks.

A call-to-action button guides readers about what to do after watching the video. Add a contextual CTA that makes the recipient curious. Use short copy and contrasting colors for the button.

• Use CTAs like ‘Try for yourself’ or ‘Explore more’;

• Place it right after the video for driving instant action;

• Use a contrasting color for the CTA button.

Mobile compatibility is a no-brainer because so many people are glued to their phones. Make sure your video in email plays smoothly on any device.

• Use responsive design, so videos adjust to all screen sizes;

• Keep the video size small for faster loading;

• Test on various devices to make sure it’s seamless.

Not all email platforms support all kinds of video embeds. Always test before you send an email with a video. Pick the correct video format for maximum engagement;

• Test on different email clients to find the best viewing experience;

• Add a fallback option, like a “Watch Video” link, if the embedded video doesn’t work;

• You can also try GIFs or clickable images leading to a landing page.