Best 9 Social Media Tools for Small Business

Social media platforms are arguably the fastest growing traffic sources in human history. Use it to your advantage!

Aug 17, 2020 - By Skirmantas Venckus


Social media platforms are arguably the fastest growing traffic sources in human history. Use it to your advantage!

Today, every mainstream social media platform has no less than hundreds of millions of users, adding up to around 2.46 billion users worldwide, according to Statista. Having in mind that social media referral traffic from two of the giants ( Facebook and Pinterest) adds up to almost 26 percent – it is no wonder that marketing via these websites became very popular among businesses. These outlets, if used correctly, can generate unbelievable amounts of traffic.

However, it takes a lot of time to properly use and manage these platforms. All of the possibilities social media marketing presents may seem overwhelming, but that’s where social media marketing tools come in handy. These tools will help you manage all social media platforms with ease.

Here are several tools to help you out.

TOP9 Social Media Services

1. Sendible


Key features

  • Post previews. Post previews allow to preview how your posts will look before publishing.
  • Content calendar. Scheduled posts on one visual calendar.
  • In-depth reports.

Sendible is an all-in-one social media management tool which helps social media managers streamline how they manage social media for brands – from planning and collaboration to engagement and analytics.

Perfect for agencies who have multiple clients, Sendible’s dashboard allows you to quickly and easily respond to brand mentions and comments from one centralised place. The ability to compose multiple posts from Sendible’s smart Compose Box is also a huge advantage of the tool.

2. HopperHQ


Key features

  • Social Media Calendar.
  • Scheduling to multiple social media channels.
  • Instagram Analytics.
  • Instagram Carousel support.
  • Instagram Grid Planner.

Hopper HQ is a social media management tool, helping agencies, brands and influencers save time planning their content for Instagram, Facebook, Twitter and LinkedIn, to make space to focus on other creative tasks.

3. Brand24


Key features

  • Social media monitoring.
  • Newsletter monitoring.
  • Podcast monitoring.
  • Sentiment Analysis.
  • Social Media Reach.
  • Hashtag Tracking.

The tool covers a wide variety of sources, including all major social media platforms, newsletters, podcasts and every inch of the internet. This solid and affordable tool can help you monitor and manage online reputation, track and assess marketing campaigns and your competitors, get customer feedback, do social selling, and more.

If you want to maximize the potential of your social media marketing with one simple app, then Brand24 is something worth testing.

4. Milanote


Key features

  • Write notes & to-do lists
  • Organize with drag and drop interface.
  • Share workspace for team collaboration 
  • With hundreds of built-in templates

Milanote is a tool for organizing creative projects into beautiful visual boards. By design, it feels a lot like working on the wall in a creative studio – visual, tactile and sometimes a bit messy – Milanote is a great fit for designers who work in teams remotely.

5. Biteable


How would you present your company in the best light possible? In what form would the information be preferred by the majority of the internet? You probably already know the answer – video.

We all know what works best at this day and age, so why doesn’t every entrepreneur use it? Because it is quite difficult to execute it properly. For the video to fulfill the expectation of each consumer there are a bunch of criteria.

We’re so used to seeing quality content that every video is expected to be edited by a professional and that’s both time consuming and expensive. Although you don’t need to worry about that anymore – Biteable is here to help you.

Here’s what you can do with this tool:

1. Pick a style

Unless you have tons of experience in video editing, you’ll have a hard time creating aesthetic looking video. Don’t worry though, Biteable templates will guide you, so you’ll be able to produce neat-looking material anyway.

2. Choose a track

Also, they’ve got their own music library, so you won’t need to look for that elsewhere nor be worried about copyrights issues.

3. Video editor

Easy to use interface – from uploading your content to editing. Videos you create can be used in various ways – ads, explainers, presentations, and so on. You’ll also be able to share the final product on your social media by a single click of a button.

6. Design Wizard


Key features

  • Custom Color Palette.
  • Free Font Library.
  • Resize Feature.
  • Integrations with Hubspot, Buffer, Intercom and Marketo.
  • Searchable Templates.

If you’re looking for the next big tool to support your social media marketing, party planning, and visual content creation, look no further than Design Wizard.

You’ll be able to create good-looking posters, images, and videos in a matter of seconds. The website holds over 1 million images and above ten thousand videos.

With videos, you can create TV-quality video footage quickly and easily. Video is moving quickly with marketing and is now an essential addition to your social media strategy.


7. Buzzsumo


As an E-Commerce business, you always should try to stay up to date with opportunities to get publicity and generate traffic to your website.

Moreover, you ought to do so in a way that is as little time consuming as possible. Sometimes it may take more time to conduct the research than to create content, which is not optimal at all. You should leave all the dirty work to Buzzsumo.

This tool identifies and tracks the most engaging content on the Internet and by doing so – helps you create better content.

Research – You’ll get access to the most shared content for a topic or domain, today’s trending content, competitor content, formats that are gaining most traction, most asked questions on a topic, etc.


Amplification – See the top influencers and authors for any topic, influencers that would be willing to  share and linking to your content, people who are already sharing your and/or your competitors’ content.


Monitoring – You can get real-time alerts and daily digests as soon as the new content on a topic is published, also when your brand is mentioned or when competitors publish new content, or when someone links to your site or competitor sites.

The features they provide are very simple yet crucial. The effectiveness of your SMM strategy relies on how fast can you generate the right type of content and whether you can make it go mainstream via social media platforms. This tool helps you with all of those issues.

8. Tailwind


Features for Instagram

  • Instagram business profiles can automatically post to Instagram through the Instagram partner integration.
  • Smart hashtags – receive recommendations on the best hashtags to use, graded by color from worst to best. You can also save those hashtags into lists!
  • You can switch between auto-post and notification reminders for simple Instagram Story scheduling.

If you’d like to have your social presence scheduled and maintained in an orderly way this tool is exactly what you need. It is a simple mechanism that will allow you to create a schedule.

You’ll be able to decide exactly when and how you want to reach Instagram and Pinterest users without putting too much time and effort in it. And, considering the staggering accumulation of over 3.7 billion visits over the last 6 months – these platforms are truly worthy of your attention.

Main features for Pinterest

  • Schedule posts from around the web on Pinterest using the Tailwind browser extension.
  • Join Tribes of like-minded people in your niche to share relevant content and grow your reach.
  • Easily reshare your best Pinterest Pins and the best times for engagement using SmartLoop.
  • Keep an eye on your progress with our Pinterest and Instagram analytics.

9. Agorapulse


Key Features

  • Schedule the publishing of your content.
  • Engage with your clients. Reply to all of your conversations in one place.
  • Monitor relevant social interactions.
  • Track how well does your content do.
  • Build meaningful relationships with your followers.
  • Effective collaboration with your own teammates.

10. Edgar


Key features

  • Unlimited content library.
  • Color-coded categories
  • A smarter content composer.
  • Shorten links and track clicks.
  • Upload and edit in bulk.
  • Handy browser extension.
  • Native video support.
  • Auto-expiring content.

Most entrepreneurs would probably agree that most successful businesses are the ones that solve a relevant problem. MeetEdgar is meant for exactly that – solving a specific, relevant problem. Founder and CEO Laura Roeder has capitalised on the lack of concrete software that she needed as a social media expert and a tutor. She has been in need of a tool that would recycle and publish social media updates without ridiculously tedious manual work.

Therefore, she has decided to take matters into her own hands and so – one of the best tools for e-commerce business was born.


Whether you’re a startup or a booming enterprise, the six tools mentioned in this post are worthy of your attention. Make sure you try them!

Bonus: BrandMentions

  • Efficient Web & Social Listening.
  • Monitor Brand Performance.
  • Know Your Industry Trends.
  • Instant Alerts on Your Brand.
  • Helps to Attract, Acquire & Retain Customers.

Monitor everything that is being said about your company or product on all the channels that matter. You can find out where and when your brand is mentioned so you can maximize the results of your marketing strategy. Also you can retain or acquire customers with mentions’ sentiment, likes, dislikes – the more and faster you know, the better you can react.

Get to know your customers’ core interests and create products that fit their exact needs and desires.

Disclaimer: None of the companies mentioned in the article above pay us, nor are we spreading biased information by mentioning the tools in any other articles in our blog. Everything written in the 2019 Roundup post series is an honest personal and professional opinion based on personal experience and research. 

Onward & Upward,

Sender.net Team

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