People are curious beings and little draws their attention as something interesting and unique. So, if you’re looking to boost open rates, first place you can look are these curiosity-inducing subject lines:
Discover something special today
Exciting new additions await you
Unveiling fresh delights for you
Your next obsession awaits
Introducing the latest surprises
[Product] you've been waiting for
A fresh look at [Product]
Your [First Name] exclusive preview
Fresh picks to brighten your day
New in town: [Brand]'s arrivals
Be the trendsetter you are
What's inside is a pleasant surprise
Fresh arrivals for the curious you
Could your new favorite be inside?
Hot drops alert!
The Fear of Missing Out (FOMO) can be a potent strategy to motivate your audience to pay attention to your messages. And these subject line examples prove that it can make your emails irresistible:
Hurry, before they're gone!
Your must-have picks are here
Discover what's just in
Be the first to know
Limited stock alert!
Don't miss these gems
Fresh finds for you
Just in: The latest and greatest
Blink, and they're gone
[First Name], check this out!
Sneak peek: The hottest new arrivals
What's poppin'? New arrivals, that's what!
New arrivals: Your closet's new BFFs
[Collection Name] is here (but not for long)
Ready, set, shop: Fresh arrivals inside
Sometimes people may need a little extra push to do an action you want them to. In the case of eCommerce, few things work as well as special offers. After all, who wouldn’t like to get the freshest stuff for a bit less?
Here are the subject lines to accompany your new arrivals emails with a special offer:
Limited time: Free shipping on new arrivals
Exclusive savings on new arrivals
Revamp your wardrobe with BOGO deals
Don't miss out: 15% off new arrivals
BOGO alert: New arrivals edition
Free shipping & fresh fashion
Shop smarter with 20% off new arrivals
Upgrade your wardrobe for less
Fashion finds with free shipping
XX% off + free shipping on new arrivals
Upgrade your look with 10% off
Free shipping on new arrivals today!
25% off for your wardrobe upgrade
30% off new arrivals for a limited time
15% off your style upgrade