40+ Best new arrivals email subject lines

If you’re often hitting refresh on your product catalog, you know how important it is to your sales for customers to know about the new items added. You want them to return to your website to see what’s new, increasing their purchase frequency.

One of the best ways to announce new arrivals is via emails, where you can give away all the details and add captivating emails. However, no matter how alluring your email content is, it can all go to waste if the subscriber isn’t compelled to open it. That’s where attention-grabbing subject lines come in.

Here we share new arrivals email subject line examples to help your message stand out in the busy inboxes.

Best new arrivals email subject lines that ignite curiosity

People are curious beings and little draws their attention as something interesting and unique. So, if you’re looking to boost open rates, first place you can look are these curiosity-inducing subject lines:

Discover something special today

Exciting new additions await you

Unveiling fresh delights for you

Your next obsession awaits

Introducing the latest surprises

[Product] you've been waiting for

A fresh look at [Product]

Your [First Name] exclusive preview

Fresh picks to brighten your day

New in town: [Brand]'s arrivals

Be the trendsetter you are

What's inside is a pleasant surprise

Fresh arrivals for the curious you

Could your new favorite be inside?

Hot drops alert!

New arrivals email subject lines that create FOMO

The Fear of Missing Out (FOMO) can be a potent strategy to motivate your audience to pay attention to your messages. And these subject line examples prove that it can make your emails irresistible:

Hurry, before they're gone!

Your must-have picks are here

Discover what's just in

Be the first to know

Limited stock alert!

Don't miss these gems

Fresh finds for you

Just in: The latest and greatest

Blink, and they're gone

[First Name], check this out!

Sneak peek: The hottest new arrivals

What's poppin'? New arrivals, that's what!

New arrivals: Your closet's new BFFs

[Collection Name] is here (but not for long)

Ready, set, shop: Fresh arrivals inside

Good new arrivals email subject lines with offer

Sometimes people may need a little extra push to do an action you want them to. In the case of eCommerce, few things work as well as special offers. After all, who wouldn’t like to get the freshest stuff for a bit less?

Here are the subject lines to accompany your new arrivals emails with a special offer:

Limited time: Free shipping on new arrivals

Exclusive savings on new arrivals

Revamp your wardrobe with BOGO deals

Don't miss out: 15% off new arrivals

BOGO alert: New arrivals edition

Free shipping & fresh fashion

Shop smarter with 20% off new arrivals

Upgrade your wardrobe for less

Fashion finds with free shipping

XX% off + free shipping on new arrivals

Upgrade your look with 10% off

Free shipping on new arrivals today!

25% off for your wardrobe upgrade

30% off new arrivals for a limited time

15% off your style upgrade

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Open Sesame: Subject lines to get your emails read

Your perfect email won't matter if it won't be opened. Want some inspiration? Check these robust subject lines, designed for maximum opens of your promotional emails.
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Hero illustration

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