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Email Deliverability

Dive into the digital marketing ocean through our enriching articles. By using our tips and tricks, give your business a gift of growing sales.

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21 Black Friday Email Examples That Convert (2025)

  • Email Marketing Calendar
  • Oct 28, 2025
  • 39 min read

Email marketing will be the main cornerstones of any Black Friday marketing strategy.

RECENT POSTS

8 Best Postmark Alternatives for Transactional Email (2026)

  • Email Deliverability
  • Aug 31, 2026
  • 31 min read

Postmark starts at $15/month for 10,000 emails, with overage charged at $1.80 per additional 1,000 emails on its Basic plan. It also offers a free Developer tier, but that’s limited to just 100 emails per month. As sending volume grows, teams may start looking elsewhere – especially if they need lower marginal costs, broader messaging … Continue reading “8 Best Postmark Alternatives for Transactional Email (2026)”

What Is SMTP Relay? How It Works & Why It Matters [2026]

  • Email Deliverability
  • Apr 09, 2026
  • 10 min read

Every email you send travels through a chain of servers before reaching its destination. SMTP relay is the mechanism that makes this journey possible—forwarding messages from one mail server to another until they arrive in the recipient’s inbox. Without relay, your emails would have nowhere to go beyond your own server. Whether you’re sending transactional … Continue reading “What Is SMTP Relay? How It Works & Why It Matters [2026]”

9 Best Mailgun Alternatives for Transactional Email (2026)

  • Email Deliverability
  • Apr 27, 2026
  • 50 min read

Mailgun’s technical setup requirements and limited built-in marketing tools lead many dev and marketing teams to explore alternatives for transactional email provider. This page compares nine Mailgun Alternatives for 2026, covering platforms suited to different use cases–from developer-focused APIs like Amazon SES to all-in-one solutions like Sender and Brevo.  Each option is assessed on deliverability … Continue reading “9 Best Mailgun Alternatives for Transactional Email (2026)”

What Is an SMTP Server? Everything You Need to Know in 2026

  • Email Deliverability
  • Apr 09, 2026
  • 14 min read

Every time you hit send on an email, an SMTP server does the heavy lifting behind the scenes. Simple Mail Transfer Protocol handles the journey from your outbox to your recipient’s inbox, but most people have no idea how it actually works.  If you’ve ever wondered why emails bounce, how to fix delivery issues, or … Continue reading “What Is an SMTP Server? Everything You Need to Know in 2026”

Gmail’s New Inbox Features Explained (What Email Marketers Should Do)

  • Email Deliverability
  • Nov 13, 2025
  • 7 min read

Gmail just dropped a bunch of new features, and if you’re in email marketing, you need to pay attention. We’re talking about a complete overhaul of how people see and manage their subscription emails, plus some major changes to the Promotions tab that could make or break your campaigns. Oh, and they’ve also retired the … Continue reading “Gmail’s New Inbox Features Explained (What Email Marketers Should Do)”

Email Deliverability Guide: New Rules for 2026

  • Email Deliverability
  • May 06, 2026
  • 22 min read

Maximize your email marketing success with our guide on improving deliverability, ensuring your campaigns reach the inbox and avoid spam filters.

New Email Sending Requirements for Gmail & Yahoo

  • Email Deliverability
  • Apr 11, 2025
  • 2 min read

To reduce spam and make inboxes more secure, Google and Yahoo have announced new mandates for bulk email senders, i.e., an organization sending 5,000+ emails daily to the Google or Yahoo service. The new policies are aimed at email authentication, easy unsubscription from mailing lists, and limitation on overall spam rates and will take effect … Continue reading “New Email Sending Requirements for Gmail & Yahoo”

Outlook’s New Requirements for High-Volume Senders (2025)

  • Email Deliverability
  • Apr 08, 2025
  • 3 min read

Outlook is introducing stricter requirements for high-volume senders to enhance email authentication and protect users from spam, phishing, and spoofing attempts. 

21 Tips to Improve Email Deliverability (+Advanced Tactics)

  • Email Deliverability
  • Mar 30, 2026
  • 15 min read

Email deliverability refers to your campaign’s ability to land in a subscriber’s inbox. To improve your email deliverability, you need more than just good intentions—you need a plan. 

List-Unsubscribe Header Guide: Function, Importance, and Tips

  • Email Deliverability
  • Sep 04, 2024
  • 6 min read

Ever noticed that little “unsubscribe” link at the top of some emails? That’s the list-unsubscribe header in action, making it easier for your subscribers to opt out while keeping your sender reputation intact.

10 Best Transactional Email Templates: Examples & Inspiration

  • Email Deliverability
  • Mar 27, 2026
  • 16 min read

Here’s a complete guide to transactional emails with real-life examples and pro tips to achieve better results.

What is DMARC & Why Does It Matter for Your Email Campaigns?

  • Email Deliverability
  • Jan 29, 2025
  • 6 min read

Has the recent news about DMARC from Google & Yahoo left you puzzled about the next steps? You must’ve read that DMARC records will ensure your email campaigns don’t land in spam in the future.  But what is DMARC, and how to comply with this policy change to ensure the best deliverability rates? In this … Continue reading “What is DMARC & Why Does It Matter for Your Email Campaigns?”

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