13 Best Email Marketing Platforms for Ecommerce in 2025

Running a successful ecommerce business, whether you sell digital products or physical, means staying connected with your customers at every stage of their journey. From that first welcome email to abandoned cart reminders and post-purchase follow-ups, email marketing remains one of the most effective channels for online retailers.

But with so many email marketing services available, how do you choose the right one for your online store? In this comprehensive guide, we’ll explore the 13 best email marketing services designed for ecommerce success

Key Features of Email Marketing Platforms for Ecommerce

Before diving into our top picks, let’s identify the key ecommerce-tailored features that separate good email marketing tools from great ones:

Ecommerce integrations

Seamless integration with leading ecommerce platforms like Shopify, WooCommerce, Magento, and BigCommerce is essential for syncing customer data, order history, and other information automatically. This automation eliminates the need for manual data entry, saving time and reducing errors. 

Smooth ecommerce integration also enables more personalized marketing, allowing you to segment customers and trigger targeted campaigns based on real-time purchase behavior and browsing activity.

Advanced segmentation

Advanced customer segmentation is key to delivering highly personalized marketing. By understanding where each customer is in their journey, you can tailor messages that resonate and convert.

This level of targeting boosts engagement, improves customer retention, and drives more meaningful interactions—turning data into actionable insights that power smarter campaigns and long-term growth.

Automation workflows 

Automation workflows are the backbone of effective email marketing. This feature sets top-tier email platforms apart from the rest. No wonder, since they’re proven to deliver 70.5% higher open rates and 152% more clicks. 

When paired with customer segmentation, these workflows let you build automated sequences triggered by specific actions or conditions, like a new subscriber joining a list or a product purchase being made.

Product recommendations 

Personalized product recommendations are a great way to boost engagement and drive sales. By analyzing customer behavior, purchase history, and preferences, you can suggest items that are highly relevant to individual shopper—without lifting a finger.

Dynamic content blocks take personalization a step further by letting you easily customize how marketing messages appear for different contacts without touching a line of code. 

Revenue tracking

Revenue tracking lets you see exactly how much income your email campaigns are generating and how many orders come directly from them. This insight gives you a clear view of what’s working—and, more importantly, what’s not.

By tying sales data to specific emails, you can measure the true ROI of your marketing efforts and make smarter, performance-driven decisions. 

Mobile optimization

With mobile accounting for over 45% of all email opens, mobile optimization is no longer optional—it’s a must. Responsive email templates ensure your messages look polished and professional on any device, whether that’s a brand-new smartphone or an older model tablet.

Well-optimized emails improve readability, boost engagement, and reduce bounce rates by delivering a seamless experience across screens. 

Personalization

In today’s crowded digital landscape, personalization is one of the most effective ways to stand out and connect with your audience. It involves tailoring your marketing emails based on data like name, location, preferences, behaviors, and more.

With 80% of consumers more likely to buy from brands that personalize their marketing, it’s clear why this strategy is key to success. From dynamic subject lines to customized product recommendations, these tailored touches help deliver the right message to the right person at the right time.

Email Templates

Email templates are the foundation of email marketing. Pre-designed and fully customizable, they allow you to create polished, on-brand emails without starting from scratch—saving time while maintaining consistency across campaigns.

Paired with drag-and-drop builders, email templates also make it easy for teams of any skill level to build campaigns that engage and convert. And when combined with automation workflows, personalization, and dynamic content, they become a key ingredient of delivering impactful email marketing.

Customer relationship management (CRM) features

Built-in CRM features add value to any email marketing platform by providing a centralized view of your contacts and their interactions. From purchase history and engagement levels to customer preferences and lifecycle stages, CRM tools help you understand your audience on a deeper level.

Features like contact tagging, lead scoring, and activity tracking make it easy to prioritize high-value prospects and nurture relationships over time.

Email deliverability

Email deliverability is a critical factor in the success of your campaigns—it determines whether your emails actually reach your subscribers’ inboxes or get lost in spam folders. It doesn’t matter how advanced your templates, segmentation or automation are if your subscribers don’t get to see the final result.

A strong email marketing platform will prioritize deliverability with features like sender authentication (SPF, DKIM, and DMARC), clean IP reputations, and built-in tools to monitor bounce rates and spam complaints. 

Pricing

Pricing plays a crucial role when choosing the right email marketing platform. This rings especially true for small businesses, startups, and creators working with tight budgets.

Transparent, value-driven pricing helps you understand exactly what you’re paying for, with no hidden costs or limitations. This is especially important if you aim to start out with a free email marketing software and want to scale without surprises.

Features like automation, segmentation, and A/B testing should be accessible even on entry-level plans to ensure you get real impact from day one.

Email Marketing Services for Ecommerce — Quick Comparison

Here’s a quick email marketing platforms comparison table with the top email marketing products:

13 Best Email Marketing Platforms for Ecommerce

We have looked through hundreds of email marketing software reviews to create this comprehensive comparison of email marketing platforms that are great at helping ecommerce businesses drive sales and build customer loyalty:

1. Sender — Best All-in-All Ecommerce Email Marketing Software

Sender combines powerful ecommerce features like advanced audience segmentation with an unbeatable free email marketing tools that come with its freemium plan, making it one of the best email marketing tools for online stores of all sizes.

With native integrations for major ecommerce platforms, including Shopify and WooCommerce, and advanced automation capabilities, Sender doesn’t disappoint when it comes to creating personalized customer journeys.

Overall rating:

4.7

/5

G2:

4.5

Trustpilot:

4.8

Capterra:

4.7

See full Sender overview

Sender pricing: Starts at $7/month for up to 2,500 subscribers and 12,000 emails/month. Free plan available. 

What sets Sender apart is its focus on ecommerce-specific features without the complexity. You get advanced segmentation based on purchase behavior, abandoned cart recovery sequences, and product recommendation blocks—all with an intuitive drag-and-drop builder that doesn’t expect the user to be a tech-wiz.

The platform’s behavioral triggers let you send perfectly timed, automated emails based on customer actions, whether someone just browsed a specific product category or completed their first purchase. And if you’re after a reliable free bulk email sender, Sender’s Forever free plan should be at the top of your list.

Pros and Cons

Pros of Sender:

✅ Advanced automation tools give users the ability to build powerful workflows that streamline customer engagement and boost campaign performance;
✅ User-friendly interface makes it easy for beginners and experienced marketers alike to set up and manage email campaigns efficiently;
✅ State-of-the-art segmentation functionality allows for precise audience targeting based on behavior, preferences, and purchase history.

Cons of Sender:

❌ The free plan includes Sender branding, which may limit the sleekness of your emails if you’re just starting out or trying to maintain a polished brand image;
❌ The platform lacks built-in CRM features, which could be a drawback for businesses looking for an all-in-one marketing and customer management solution.

Pricing

• Free tiers: $0 (2,500 contacts—15,000 emails/month);
• Standard: $7/month (1,000 contacts—12,000 emails/month);
• Professional: $14/month (1,000 contacts—24,000 emails/month);
• Enterprise: Custom price.

Best for

Sender is a great fit for small to medium ecommerce businesses, multi-channel retailers, and growing brands. It offers powerful, enterprise-level features without the high cost or complexity, supports unified communication across platforms, and provides scalable plans—making it ideal for businesses looking to grow without hitting restrictive limits.

2. Shopify Email — Native Email Marketing App for Shopify Stores

Shopify Email is the built-in option for brands looking specifically for native Shopify email marketing platforms with simple setup and seamless store integration.

Overall rating:

3.4

/5

G2:

4.4

Trustpilot:

1.3

Capterra:

4.5

Shopify Email pricing: Shopify Email comes with any Shopify plan starting at $22/month. Then it’s $1 per 1,000 emails sent.

The platform automatically pulls in your product images, descriptions, and customer data, making it incredibly easy to create product-focused campaigns. You can set up automated emails for abandoned carts, welcome new customers, and follow up on purchases stepping outside of your Shopify dashboard.

What makes Shopify Email particularly appealing is its simplicity and native integration. Everything syncs automatically—you don’t need to worry about connecting third-party tools or managing data transfers between platforms.

Pros and Cons

Pros of Shopify:

✅ Pay-as-you-go pricing offers flexibility and cost control, making it a great option for businesses that want to scale without committing to fixed monthly fees;
✅ Built-in performance tracking lets you monitor campaign effectiveness in real time, helping you make data-driven decisions with ease;
✅ Seamless Shopify integration ensures a smooth setup and synchronization of your store data, allowing for quick and efficient campaign management;
✅ Top-rated customer support provides responsive, knowledgeable assistance whenever you need help—ideal for teams with limited tech resources.

Cons of Shopify:

❌ Weak A/B testing support limits your ability to optimize campaigns through experimentation and performance comparisons;
❌ Limited advanced automation means fewer options for building complex workflows or behavior-triggered sequences;
❌ Basic segmentation features may not be sufficient for marketers who need detailed targeting and personalized campaigns at scale.

Pricing

• 3-day free trial: $0/month (Unlimited contacts—10,000 email sends);
• Basic plan: $22/month (Unlimited contacts—10,000 emails/month; $1 per additional 1,000 emails, up to 300,000);
• Grow plan: $66/month (Unlimited contacts — 10,000 emails/month; $1 per additional 1,000 emails, up to 300,000);
• Advanced plan: $340/month (Unlimited contacts — emails billed at $1 per additional 1,000, up to 300,000);
• Plus plan: $2,300/month (Unlimited contacts — emails billed at $1 per additional 1,000, up to 300,000).

Best for

Shopify-exclusive stores and email marketing beginners will find this platform especially useful. Its native Shopify integration ensures a smooth setup, while the simple, easy-to-use tools make it perfect for those new to email marketing who want to get started quickly without dealing with complex features.

“Shopify is the most user-friendly e-commerce platform on the market. It’s robust and scalable for businesses of all sizes. The benefits are innumerable.”

— Rob’s review from G2

3. Mailchimp — Top Email Marketing Service for Small Ecommerce

Mailchimp, one of the veterans of email marketing, offers a perfect balance of powerful ecommerce features and user-friendly design.

With its intuitive interface and comprehensive automation tools, Mailchimp helps ecommerce owners create professional-looking email campaigns without needing extensive technical knowledge.

Overall rating:

3.9

/5

G2:

4.3

Trustpilot:

2.8

Capterra:

4.5

See full Mailchimp review

Mailchimp pricing: Starts at $12/month for up to 500 contacts and up to 5,000 emails/month | Free plan available.

The platform’s strength lies in its accessibility. Even if you’re new to email marketing, Mailchimp’s guided setup and pre-built ecommerce automations get you up and running quickly. 

The drag-and-drop email builder makes creating beautiful, on-brand emails straightforward, while the marketing automation features and onsite campaigns handle complex customer journeys—from first visit to purchase.

What’s great about Mailchimp is it can also help you build a store, if you don’t have one already. On the other hand, it charges a 0.5–2% fee on each sale made through it—something to keep in mind for future Mailchimp users. 

Meanwhile, Mailchimp’s ecommerce reporting provides clear insights into campaign performance, which shows exactly how your emails drive sales and customer engagement.

Pros and Cons

Pros of Mailchimp:

✅ A wide range of integrations allows you to connect Mailchimp with countless third-party tools, making it easy to streamline your workflows across platforms.
✅ The platform can pull product data directly into your emails by connecting to your store, enabling personalized, data-driven campaigns.
✅ State-of-the-art AI tools assist with content generation, optimization, and automation setup, saving time and improving performance.
✅ Extensive analytics reports provide clear insights into campaign performance, helping you make smarter marketing decisions.

Cons of Mailchimp:

❌ Mailchimp charges for inactive or unsubscribed contacts, which can increase costs for users managing large or outdated lists.
❌ The platform offers limited advanced segmentation, which may restrict highly targeted campaign strategies.
❌ Some users may find the email template selection restrictive, limiting creative flexibility in design and layout.

Pricing

• Free plan: $0 (500 contacts—1,000 emails/month);
• Essentials: $12/month (500 contacts—5,000 emails/month);
• Standard: $20/month (500 contacts—6,000 emails/month);
• Premium plan: $299/month (10,000 contacts—150,000 emails/month).

Best for

Mailchimp is well-suited for ecommerce beginners, small to medium businesses, and solo creators. Its user-friendly interface and built-in ecommerce automation make it a great choice for new store owners looking to get started quickly. Freelancers and content creators will also appreciate the platform’s easy-to-use tools for building audiences, automating campaigns, and growing their personal brand without a steep learning curve.

“We use mailchimp for basic conversation journeys . What we enjoy most is using the platform for holiday and season specials , it really shows its ROI in these campaigns.”

— Ian’s review from Trustpilot

4. Klaviyo — Best Email Automation Platform for Ecommerce

Klaviyo has built its reputation as the go-to email marketing platform for serious ecommerce businesses.

With sophisticated segmentation capabilities and predictive analytics, Klaviyo helps brands create highly personalized customer experiences that drive significant revenue growth.

Overall rating:

3.9

/5

G2:

4.6

Trustpilot:

2.4

Capterra:

4.6

See full Klaviyo review

Klaviyo pricing: Starts at $30/month for up to 1,000 contacts and up to 10,000 emails/month | Free plan available.

The platform excels at turning customer data into actionable insights. You can segment customers based on predicted lifetime value, likelihood to purchase, and even predicted churn risk. This level of intelligence allows for incredibly targeted campaigns that feel personal and relevant to each recipient.

Klaviyo’s real strength lies in its ability to handle complex ecommerce email marketing automation functions. Whether you’re running flash sales, managing inventory-based campaigns, or creating sophisticated loyalty programs, this ecommerce solution provides tools to execute advanced marketing strategies without any hurdles.

Pros and Cons

Pros of Klaviyo:

✅  Deep ecommerce integration allows Klaviyo to sync seamlessly with platforms like Shopify and WooCommerce, enabling data-rich, behavior-based campaigns;
✅ Robust automation features let you create highly customized workflows that respond to customer actions in real time;
✅ Top-tier A/B testing capabilities help optimize everything from subject lines to send times for maximum performance;
✅ An intuitive visual automation builder makes it easy to map out and manage complex customer journeys without technical expertise.

Cons of Klaviyo:

❌ The platform has a steep learning curve, which may be challenging for beginners or small teams;
❌ Customer support prioritizes higher-tier accounts, meaning users on lower plans may experience slower response times;
❌ Higher pricing tiers can add up quickly as your list grows, making it less cost-effective for smaller businesses or early-stage brands.

Pricing

• Free 60-day trial: $0 (250 contacts—500 email sends);
• Starter: $20/month (500 contacts—5,000 emails/month);
• Mid-tier plan: $100/month (5,000 contacts—50,000 emails/month);
• Enterprise: Custom price.

Best for

Klaviyo is a strong fit for ecommerce brands and data-driven marketing teams. Established online stores will benefit from its advanced marketing tools, seamless ecommerce integrations, and powerful automation built to support scalable growth. It’s also ideal for ecommerce marketers focused on performance—offering predictive analytics tools and deep customer insights to optimize every campaign with precision.

“As layperson, I find their software very easy and intuitive to use. It has taken a bit of time to set up and learn about campaigns and flows but I really like that I can really see everything going on with my website.”

— LW’s review on Trustpilot

5. Brevo — Email Marketing Software with Email Editor

Brevo is a digital marketing platform that combines email marketing with SMS, chat, CRM, and marketing automation in one place. This all-in-one approach makes it particularly valuable for ecommerce businesses that want to coordinate multiple marketing channels without too much effort.

Overall rating:

4.5

/5

G2:

4.5

Trustpilot:

4.4

Capterra:

4.6

See full Brevo review

Brevo pricing: Starts at $8/month for up to 5,000 monthly emails and 500 contacts| Free plan available with usage limitations.

The platform’s transactional email capabilities are especially top notch. This makes it easy to send order confirmations, shipping notifications, and other automated messages. Although, if you’re a Shopify user, you will need to get PushOwl integration—while it absolutely enhances ecommerce functionality, one thing to note is that it doesn’t offer a product review feature.

Brevo allows you to easily automate workflows designed with ecommerce in mind. That means pre-built sequences for common scenarios like abandoned cart recovery, post-purchase upselling, and customer re-engagement campaigns. And if you’re looking for standout bulk email services that don’t disappoint, you will find that in Brevo’s package as well.

Pros and Cons

Pros of Brevo:

✅ Multi-channel support lets you manage email, SMS, and chat communications all from one platform—ideal for unified customer engagement;
✅ A built-in CRM is included at no extra cost, helping you manage customer relationships and track interactions seamlessly;
✅ Affordable pricing structure makes it accessible for small businesses and startups without sacrificing essential features;
✅ Strong transactional email support ensures timely and reliable delivery of order confirmations, receipts, and other critical messages.

Cons of Brevo:

❌ Automation features are limited compared to more advanced platforms, which may restrict complex workflows;
❌ Segmentation capabilities are less robust, offering fewer options for deep personalization and targeting;
❌ The platform isn’t as beginner-friendly as some competitors, which might present a slight learning curve for new users.

Pricing

• Free 60-day trial: $0 (250 contacts—500 email sends);
• Starter: $20/month (500 contacts—5,000 emails/month);
• Mid-tier plan: $100/month (5,000 contacts—50,000 emails/month);
• Enterprise: Custom price.

Best for

​​This platform is a great fit for omnichannel marketers and small businesses alike. Ecommerce teams looking to manage email, SMS, and chat from one place will appreciate the unified communication tools. Meanwhile, small businesses with limited resources will benefit from its affordability and simplicity—offering all-in-one access to email marketing, automation, and basic customer management without the complexity.

“[Brevo] is ideal for scaling without losing personalization, which is key in our customer experience-focused marketing strategy.”

— Juan’s review on G2

6. Mailerlite — Affordable Email Marketing Tool for Growth

Mailerlite focuses on providing essential email marketing features with exceptional ease of use. The platform strikes an excellent balance between simplicity and functionality, making it perfect for businesses looking to expand that want complex-free ecommerce email marketing solution.

Overall rating:

4.6

/5

G2:

4.6

Trustpilot:

4.6

Capterra:

4.7

See full Mailerlite review

Mailerlite pricing: Starts at $9/month for up to 500 contacts and unlimited email sends. Free forever plan available.

The drag-and-drop visual editor is intuitive and snappy, allowing users to craft polished emails quickly. The automation features like trigger-based workflows cover all the essential ecommerce scenarios, from welcome sequences to abandoned cart recovery—although more advanced triggers, like product views or back-in-stock subscriptions, aren’t yet supported.

Meanwhile, we found Mailerlite offers action-oriented analytics, focusing on the metrics that matter most for ecommerce success like conversions and clickthrough rates. Combine that with integration with the most popular ecommerce platforms, and it’s easy to see why MailerLite became a beloved platform among ecommerce owners.

Pros and Cons

Pros of MailerLite:

✅ User-friendly interface makes it easy for beginners to design, send, and manage email campaigns with minimal effort;
✅ Comprehensive automation tools allow users to build workflows for welcome emails, follow-ups, and more;
✅ Excellent email deliverability helps ensure your messages consistently land in inboxes, not spam folders;
✅ A generous free plan includes key features, making it ideal for startups and small businesses looking to get started at no cost.

Cons of MailerLite:

❌ Segmentation options are fairly basic, limiting personalization for more complex campaigns;
❌ The selection of email templates is limited compared to other platforms, which may restrict creative flexibility;
❌ Some essential automation triggers are missing, which could impact users with advanced workflow needs.

Pricing

• Free forever plan: $0 (1,000 contacts—12,000 emails/month);
• Growing Business: $9 (500 contacts—unlimited emails);
• Advanced: $18/month (500 contacts—unlimited emails);
• Enterprise: Custom price.

Best for

This platform is a great fit for simplicity seekers and small to mid-sized businesses. Ecommerce brands that want powerful email marketing tools without the complexity will appreciate its straightforward interface and ease of use. 

At the same time, SMBs will find it to be a cost-effective, scalable solution with essential automation, built-in ecommerce integrations, and all the core features needed to support steady growth.

“In terms of MailerLite classic, it cannot be beaten in terms of all the features available for affordable pricing. As I work for a small agency, I will always recommend MailerLite as the go-to platform for other smaller businesses.”

— User’s review on G2

7. Moosend — Email Marketing Service for Online Stores

Moosend delivers enterprise-level email marketing features at budget-friendly prices, standing out among cheap ecommerce email tools without sacrificing power or functionality.

Overall rating:

4.2

/5

G2:

4.7

Trustpilot:

3.4

Capterra:

4.6

See full Moosend review

Moosend pricing: Paid plans start at $7/month for up to 500 contacts and unlimited email sends. Free 30-day trial available.

Despite its affordable pricing, Moosend doesn’t skimp on features. You get advanced automation, sophisticated segmentation, and detailed analytics that keep up with pricier platforms. The drag-and-drop builder is also intuitive, making it easy to not only create stunning campaigns quickly but ecommerce landing pages, too.

The platform’s AI-powered personalization features automatically (if enabled) optimize subject lines, send times, and content recommendations based on individual customer behavior.

Pros and Cons

Pros of Moosend:

✅ Powerful automation tools allow for building sophisticated workflows that drive conversions and save time;
✅ Personalized product recommendations help deliver highly relevant emails based on customer behavior and preferences;
✅ A user-friendly interface makes Moosend easy to navigate, even for beginners managing their first campaigns;
✅ Top-tier customer support ensures timely, helpful responses when you need assistance.

Cons of Moosend:

❌ Reporting features are fairly basic, which may limit your ability to analyze performance in detail;
❌ CRM functionality is limited, making it less suitable for businesses that rely on in-depth contact management.

Pricing

• Free 14-day trial: $0 (1,000 contacts—unlimited emails);
• Pro: $7 (500 contacts—unlimited emails);
• Moosend+: Custom price (contact limit based on selected add-ons and volume—unlimited emails);
• Enterprise: Custom price.

Best for

MailerLite is a strong choice for small ecommerce brands and international businesses. Smaller teams will appreciate its simplicity, allowing them to send behavior-based emails and product recommendations without dealing with complicated setups or high costs. 

For global stores, its multilingual support and built-in compliance tools make it ideal for reaching international audiences while staying on budget.

“We switched to Moosend a while back and I’ve really noticed a difference in how our emails perform. The platform is super user-friendly, making it easy for our team to create and schedule campaigns without any hassle.”

— Nikki’s review on Trustpilot

8. AWeber — Reliable Email Marketing Platform to Drive Sales

AWeber has been a trusted name in email marketing for over two decades, offering reliable service with excellent customer support. While not exclusively focused on ecommerce, AWeber provides solid automation and integration features that work well for online stores.

Overall rating:

3.7

/5

G2:

4.2

Trustpilot:

2.5

Capterra:

4.4

See full AWeber review

AWeber pricing: Paid plans start at $13/month for up to 500 subscribers and 6,000 emails/month. Free plan available.

The platform’s strength lies in its reliability and customer service. With live chat, phone support, and extensive educational resources, AWeber ensures you’re never left to figure things out alone. This focus on customer success makes it particularly appealing for businesses that value hands-on support.

While AWeber’s automation doesn’t rival platforms like Klaviyo or ActiveCampaign, it still strikes a solid balance for small businesses—covering essentials like welcome sequences, drip campaigns ecommerce, and basic trigger-based emails.

Pros and Cons

Pros of AWeber:

✅ Reliable deliverability ensures your emails consistently reach your audience’s inbox, not the spam folder;
✅ Real-time analytics give you instant insights into how your campaigns are performing, so you can adjust quickly;
✅ Seamless ecommerce integrations make it easy to connect your store and start sending targeted campaigns;
✅ Excellent support is available when you need it, with helpful resources and responsive service.

Cons of AWeber:

❌ Fewer native integrations compared to other platforms may limit flexibility if you rely on multiple tools;
❌ Limited advanced segmentation and conditional logic can restrict campaign personalization;
❌ The interface feels basic and may lack the polish or modern design found in newer tools.

Pricing

• Free 14-day trial: $0 (500 contacts—3,000 email sends);
• Lite plan: $13/month (500 contacts—5,000 emails/month);
• Plus plan: $20/month (500 contacts—6,000 emails/month);
• Unlimited plan: $899/month (500 contacts—7,500 emails/month);

Best for

AWeber is a great fit for solopreneurs, nonprofits, and email marketing beginners. It offers an easy-to-use platform with strong automation, reliable support, and straightforward tools. Whether you’re a one-person business, a nonprofit engaging donors, or a first-time store owner, AWeber delivers the essentials without overwhelming complexity.

“I have been using AWeber for a few years now, and it is remarkable how progressive they are in making continuous, valuable improvements all the time! The AI newsletter assistant is invaluable and helps me easily create and send regular communications to my tribe.”

— Suzi’s review on Trustpilot

9. GetResponse — Email Marketing Tool for Ecommerce Marketing

GetResponse goes beyond email marketing to offer a complete ecommerce marketing suite. With built-in landing page builders, webinar hosting, and marketing automation, it’s designed for businesses that want everything under one roof.

Overall rating:

4.2

/5

G2:

4.2

Trustpilot:

4.1

Capterra:

4.2

See full GetResponse review

GetResponse pricing: Starts at $15/month for up to 1,000 contacts and unlimited emails | 30-day free trial available.

The platform’s ecommerce automation workflows are particularly impressive. It offers pre-made templates and sequences for every stage of the customer lifecycle—from welcome series to cross-selling campaigns to product restock emails.

GetResponse also includes unique features like countdown timers and interactive elements that can significantly boost online store sales email engagement and conversion rates. These features are useful for flash sales, limited-time offers, and driving urgency in ecommerce promotions.

Pros and Cons

Pros of GetResponse:

✅ An extensive template library makes it easy to create polished, professional emails for any occasion or campaign.
✅ Great segmentation tools help you target the right audience with personalized messages based on behavior and preferences.
✅ Responsive 24/7 support ensures help is always available, no matter your time zone or technical skill level.
✅ Seamless integration with main ecommerce platforms allows for smooth data syncing and automated campaign triggers.

Cons of GetResponse:

❌ GetResponse’s pricing can quickly rise up, especially for users with growing contact lists or advanced feature needs. It may not be the most budget-friendly option for startups or smaller businesses;
❌ While templates are helpful, the platform’s customization capabilities can feel somewhat restricted—particularly for users who want full creative control over layouts and design elements;
❌ Some areas of the user interface haven’t kept pace with modern design standards, which can make navigation feel less intuitive and less polished compared to newer platforms.

Pricing

• Free forever plan: $0 (500 contacts—2,500 emails/month);
• Starter: $15/month (1,000 contacts—unlimited emails);
• Marketer: $51/month (1,000 contacts—unlimited emails);
• Creator: $58/month (1,000 contacts—unlimited emails).

Best for

AWeber is a solid option for SMBs, ecommerce brands, and conversion-focused marketers. Small and mid-sized businesses will benefit from its affordable pricing, simple automation, and reliable support. Online stores can automate emails, recover carts, and personalize messaging to turn potential customers into regular buyers. For marketers focused on results, built-in tools like A/B testing and countdown timers help drive conversions.

“What really sets GetResponse apart today is the integration of artificial intelligence into their automation tools. It gives you an unmatched level of control and efficiency, turning your email list into your most valuable business asset.”

— Todo’s review on Trustpilot

10. Constant Contact — Ecommerce Email Marketing for SMB

Constant Contact combines tried-and-true email marketing fundamentals with modern ecommerce features. Known for excellent customer support and reliable deliverability, it’s a solid choice for medium-sized ecommerce businesses that prioritize consistency and responsive support.

Overall rating:

4.3

/5

G2:

4.1

Trustpilot:

4.4

Capterra:

4.3

See full Constant Contact review

Constant Contact Pricing: Starts at $12/month for up to 500 contacts and up to 5,000 emails/month | Limited-time free trial available.

The platform offers essential ecommerce automation like abandoned cart emails and product promotion campaigns, wrapped in an interface that’s both powerful and approachable. Their extensive template library, while feeling slightly out-of-date, includes designs specifically optimized for ecommerce, making it easy to create eye-catching emails in minutes.

What sets Constant Contact apart from most email marketing services is its strong social media integration. With built-in tools to create, schedule, and manage posts across platforms like Facebook and Instagram, it’s easy to run email and social campaigns from a single dashboard.

Pros and Cons

Pros of Constant Contact:

✅ Creating emails is simple and fast thanks to a beginner-friendly, drag-and-drop interface that doesn’t require coding or design skills;
✅ Easily schedule emails to send at optimal times across global audiences, increasing open rates by reaching subscribers in their local time zones;
✅ Constant Contact provides highly rated, responsive support via chat, phone, and email—ideal for users who need hands-on guidance and troubleshooting;
✅ The platform integrates smoothly with major ecommerce tools, enabling automated campaigns based on actions like customer purchases or cart abandonment.

Cons of Constant Contact:

❌ While some automation features exist, they lack the depth and flexibility needed for building more advanced workflows or targeted audience groups;
❌ Compared to competitors, Constant Contact’s pricing can be high for the features offered, especially for users with growing contact lists or advanced needs;
❌ Many of the pre-built templates feel dated, lacking the modern design flexibility and customization that today’s brands often look for.

Pricing

• 30-day free trial: $0 (100 email sends);
• Starter: $12/month (500 contacts—5,000 emails/month);
• Marketer: $35/month (500 contacts—6,000 emails/month);
• Creator: $80/month (500 contacts—12,000 emails/month).

Best for

Constant Contact is a great fit for service-focused businesses, SMBs, and traditional retailers moving online. Ecommerce brands that prioritize strong customer support will appreciate the platform’s responsive assistance. 

Small and mid-sized businesses will benefit from its scalable tools and accessible automation. Meanwhile, brick-and-mortar stores expanding into digital will find its straightforward features and expert guidance especially valuable

“I like how easy it is to create consistent newsletter emails and social media posts to our clients and/or potential clients. I send monthly email blasts as well as emails and social posts to make special announcements. The polling feature is one of my favorites.”

— Stephanie’s review on G2

11. ActiveCampaign — Advanced Email Automation Platform

ActiveCampaign combines a powerful business email marketing solution with built-in CRM functionality. This combination makes it ideal for ecommerce businesses that want to track the entire customer relationship in one platform.

Overall rating:

4.1

/5

G2:

4.5

Trustpilot:

3.1

Capterra:

4.6

See full ActiveCampaign review

ActiveCampaign Pricing: Plans start at $15/month for up to 1,000 contacts and 10,000 emails/month. 14-day trial available.

The platform’s machine learning capabilities automatically optimize send times, subject lines, and content recommendations based on individual customer behavior. This AI-driven approach helps improve engagement rates and revenue without requiring constant manual optimization.

ActiveCampaign’s deal tracking and sales pipeline features make it particularly valuable for ecommerce businesses with longer sales cycles or high-value products that require nurturing over time

Pros and Cons

Pros of ActiveCampaign:

✅ CRM integration allows users to manage contacts, track deals, and automate sales processes all in one place, streamlining both marketing and customer relationship management;
✅ Top-notch email deliverability ecommerce ensures your messages consistently reach inboxes, helping to maximize engagement and avoid spam folders;
✅ Advanced segmentation and automation features make it easy to build complex, behavior-based campaigns that drive meaningful customer interactions;
✅ Over 900 native integrations give you the flexibility to connect with popular tools across ecommerce, CRM, CMS, analytics, and more.

Cons of ActiveCampaign:

❌ ActiveCampaign’s pricing can jump significantly as your contact list grows or you unlock more advanced features—making it less ideal for budget-conscious users or small teams;
❌ Some of the email templates feel outdated, lacking the modern design and flexibility expected from a premium marketing platform;
❌ While packed with powerful features, the steep learning curve may slow down onboarding for beginners or non-technical users unfamiliar with advanced automation.

Pricing

• 14-day free trial: $0 (100 email sends);
• Starter plan: $15/month (1,000 contacts—10,000 emails/month);
• Plus plan: $49/month (1,000 contacts—10,000 emails/month);
• Pro plan: $79/month (1,000 contacts—12,000 emails/month);
• Enterprise: $145/month (1,000 contacts—15,000 emails/month).

Best for

ActiveCampaign is a strong fit for ecommerce brands, SaaS companies, and agencies. Online stores benefit from advanced automation, personalized product recommendations, and rich ecommerce integrations. 

SaaS teams can nurture leads, onboard users, and reduce churn with behavior-based email flows. Meanwhile, agencies will appreciate the ability to manage multiple clients efficiently with scalable tools, detailed reporting, and streamlined collaboration features.

“What I like best about ActiveCampaign is how powerful and intuitive the automation builder is. It’s easy to create complex workflows that actually make sense, and the visual layout helps me map out customer journeys clearly. I also appreciate how seamlessly email marketing, CRM, and site tracking are integrated.”

— Cali’s review on G2

12. Omnisend — Omnichannel Email Marketing Tool for Ecommerce

Omnisend is a purpose-built email marketing platform tailored specifically for online store email marketing needs. 

It stands out with its superb omnichannel automation capabilities, allowing brands to combine email, SMS, and web push notifications in a single, unified workflow—all without touching a line of code.

Overall rating:

4.5

/5

G2:

4.6

Trustpilot:

4.3

Capterra:

4.7

See full Omnisend review

Omnisend pricing: Starts at $11/month for up to 500 contacts and up to 6,000 emails/month | Free plan available.

In our testing, we created a multi-step abandoned cart and product recommendation series using their visual workflow builder—and had it up and running in less than an hour. The platform’s intuitive interface and drag-and-drop branching logic make complex campaigns feel approachable, even for email marketing newcomers.

Key ecommerce features like dynamic content blocks, pre-built templates tailored to buying behavior, and a built-in product picker (a major plus for Shopify users) help brands deliver highly personalized, sales-focused emails with minimal effort.

While its ecommerce-centric approach is great, Omnisend’s relatively limited integration ecosystem may not be ideal for businesses outside of retail or those looking for broader CRM capabilities. Still, for ecommerce stores seeking a dedicated solution that’s powerful and easy to use, Omnisend hits the mark.

Pros and Cons

Pros of Omnisend:

✅ Budget-friendly pricing makes it a strong option for growing ecommerce businesses that need powerful features without the enterprise price tag;
✅ Pre-built automation workflows help users quickly launch campaigns like cart recovery, welcome series, and product follow-ups—saving time and boosting retention;
✅ Omnichannel marketing combines email, SMS, and push notifications in a single platform, creating a cohesive customer experience across multiple touchpoints;
✅ 24/7 live chat support ensures users get quick, knowledgeable help whenever they need it—ideal for fast-moving ecommerce environments.

Cons of Omnisend:

❌ Template editor can feel limiting compared to more flexible design tools—especially if you want total creative control;
❌ Limited third-party integrations may be a drawback for businesses relying on a diverse tech stack beyond ecommerce platforms;
❌ User interface could benefit from an upgrade, with certain navigation elements and layout choices feeling slightly outdated;
❌ Steep learning curve—while the platform is powerful, it can take time to master all the automation and segmentation features.

Pricing

• Free tier: $0 (250 contacts—500 emails/month);
• Standard: $11/month (500 contacts—6,000 emails/month);
• Pro: $41/month (2,500 contacts—Unlimited email sends);
• Enterprise: Custom price.

Best for

Omnisend is a great fit for ecommerce-focused businesses of all kinds. Shopify stores can automate key customer touchpoints like promotional emails, cart recovery messages—making it easier to recover lost sales without manual follow-ups.

Meanwhile, subscription-based businesses can streamline renewal reminders and send recurring product newsletters, ensuring consistent engagement and retention—all from one unified platform.

“Easy to work with both as a company and as a software. The ability to setup our email marketing on this platform and integrate it so tightly with Shopify make it a no brainer. Really appreciate the team Omnisend putting together a well rounded product.”

— Wade’s review on Capterra

13. Drip — Email Marketing Automation Built for Ecommerce Brands

Last but not least, Drip is built for direct-to-consumers (DTC) brands looking to upgrade from entry-level tools and get serious about ecommerce marketing.

Rather than spreading itself thin with CRM or social media add-ons, Drip stays laser-focused on what matters most—converting browsers into buyers with high-performing, data-driven email campaigns.

Overall rating:

4.4

/5

G2:

4.4

Trustpilot:

0.0

Capterra:

4.4

Drip pricing: Starts at $39/month for up to 2,500 contacts and unlimited emails. 14-day free trial available.

During our hands-on time with Drip, we used its features to run a product launch sequence and were impressed by its real-time revenue attribution—it gave us instant behind-the-scenes info into which emails were driving sales. 

Meanwhile, its automation builder also delivers, offering the kind of advanced logic and precision needed to execute advanced email marketing campaigns that scale with your ecommerce brand. 

While the initial setup may require a bit more technical confidence than beginner platforms like Sender, the payoff in performance and insight makes it a smart investment for teams with the budget and ambition to grow.

Pros and Cons

Pros of Drip:

✅ Powerful automation tools make it easy to create behavior-based workflows tailored specifically for ecommerce journeys in just a few clicks;
✅ Dynamic email segmentation allows you to target subscribers based on detailed behavior, purchase history, and custom triggers—boosting personalization and performance;
✅ Multi-channel marketing support lets you connect with customers via email, SMS, and on-site popups, creating a cohesive brand experience;
✅ Real-time revenue attribution helps you track exactly which emails are driving sales, giving you the insights needed to optimize campaign performance.

Cons of Drip:

❌ Premium pricing may be a barrier for smaller businesses or startups with tight marketing budgets;
❌ Lack of a landing page builder means you’ll need to rely on third-party tools for capturing leads or promoting offers outside of email;
❌ No free plan available, which limits accessibility for users looking to test Drip’s features before committing.

Pricing

• Free 14-day trial: $0 (500 email sends);
• Lite: $39/month (2,500 contacts—unlimited emails);
• Standard: $89/month (5,000 contacts—unlimited emails);
• Premium: $249/month (17,500 contacts—unlimited emails).

Best for

Drip is an ideal choice for ecommerce businesses looking to take their marketing to the next level. Shopify stores can set up sophisticated automations for upsells, cart recovery, and loyalty rewards with ease. While subscription box companies benefit from personalized email flows based on purchase frequency and churn risk, helping to boost retention. 

For brands ready to go beyond the basics, Drip also supports advanced features like interactive quizzes and gamified sign-up forms—perfect for capturing leads in a more interactive, conversion-friendly way.

“We have tried using Drip for a little less than a year. We have loved the innovation that Drip bring to the marketing world. Allowing to send personalized emails and get in-depth analytics using their dashboards. They also allow you to create free account with limited accessibility to test the tool. We feel this is a good ROI tool.”

— Arika’s review on Capterra

Which Email Platform is Right for Your Ecommerce Store?

Knowing which email platform is the right fit for your ecommerce store comes down to many things—from seamless ecommerce integrations with Shopify and WooCommerce, to features that align with your broader email marketing strategy. 

It’s also important to consider the size of your store and what specific email marketing features will best support the growth of your ecommerce operation.

Although powerful in many ways, Klaviyo was quickly ruled out for its steep pricing and complexity—making it better suited for large ecommerce teams with deep pockets and technical resources. Meanwhile, Mailerlite stood out for its simplicity and affordability but fell a bit short when it came to advanced ecommerce features like product recommendations or deep behavior-based automation.

In the end, Sender emerged as the all-in-all winner with the best ecommerce email automation capabilities. What makes it stand out is its ecommerce-first approach—from intuitive, behavior-triggered emails to seamless integrations with popular ecommerce platforms. Combine that with a generous Free Forever plan, and it’s easy to see why Sender is the best email marketing software for online stores that want reliability without breaking the bank.

About author

Emily Austin

Author

Sender

Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She’s also no stranger to testing out marketing tools, always keen to find out whether they truly deliver or are just full of big promises. She loves perfecting digital content, ensuring everything is polished and ready to go live.

Writer - Ignas Vieversys