Interactive emails

Interactive email design can seem daunting, but it doesn't have to be. By incorporating various interactive elements, you can transform your emails from static content into dynamic, engaging experiences.

Let's explore some of the best interactive email ideas and interactive email examples:

Surveys and polls are great ways to gather valuable feedback from your audience and understand their preferences.

You can use interactive email forms to embed simple polls or short surveys directly within your emails. This allows you to easily collect data and tailor your future email marketing campaigns accordingly.

Quizzes are a fun and engaging way to interact with your audience. They can be used to:

• Test knowledge;

• Gather preferences;

• Simply entertain.

You can use interactive HTML email to create quizzes with multiple-choice questions, image-based answers, and instant feedback, making your emails more memorable and enjoyable.

Demonstrate your products in a new light with interactive product showcases. Instead of static images, allow recipients to:

• Explore product features;

• View 360-degree rotations;

• Change colors and sizes…

...directly within the email.

Animated GIFs add a touch of visual interest and personality to your emails. You can use them to:

Highlight promotions;

Demonstrate product features;

Add a bit of humor.

Keep them short, relevant, and optimized for size to ensure they load quickly and don't distract from the main message.

Instead of displaying a single image, incorporate clickable image galleries that allow recipients to browse through a selection of products or visuals. This provides a more engaging experience than simply scrolling through a long email and encourages users to explore your offerings further.

Spice up your calls to action (CTAs) with animation. A subtle animation, like a pulsing button or a color change on hover, can draw attention to your CTA and encourage clicks. This simple addition can make a big difference in your click-through rates.

Like image galleries, interactive product carousels allow recipients to:

• Browse through a selection of products within the email;

• Click through different items;

• View details;

• Add items to their cart directly from the email.

...creating a seamless shopping experience.

Simplify the signup process by embedding interactive forms directly within your emails. Without leaving their inbox, interactive email forms allow users to:

Subscribe to newsletters

Register for events

Provide information…

This eliminates extra steps and makes engaging with your brand more accessible for prospects.

Let’s face it: most emails are boring. Do you really get excited when you receive a simple update or announcement email from a brand? Probably not.

Not to mention your subscriber’s inboxes are also full. A staggering 361.6 billion emails get sent out each day. With those crazy numbers, a simple email is not enough. You need interactive content to make your email marketing more eye-catching and engaging.

Some other benefits of interactive emails:

• Data and insights about your subscribers. Some interactive content, such as quizzes and surveys, can help you collect information about your target audience. You can then use this data to make more tailored, personalized content afterward;
• Eye-catching campaigns. Fun, interactive content paired with visually appealing designs makes it easier to catch your subscriber’s attention compared to simple plain text. It lessens the chances of them just scrolling through your emails;
• Memorable brand image. People are also more likely to remember a brand whose content they actually interacted with as opposed to those that they just skimmed (or worse, completely ignored);
• Engagement boost. Interactive content can help boost your engagement rate, click-through rate, and conversion rate since people are more inclined to stick around and explore your email content.