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Valentine’s Day email templates

Valentine’s Day email templates help businesses connect with customers by promoting sales, sending heartfelt greetings, and sharing exclusive deals, making it a great opportunity for engagement.

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Spread love today
Spread love today
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Celebrate love, [First Name]!
Celebrate love, [First Name]!
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Warm wishes, [First Name], on Valentine's Day!
Warm wishes, [First Name], on Valentine's Day!
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Embrace love together
Embrace love together
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Love-filled savings: 30% off!
Love-filled savings: 30% off!
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Sweet savings just for you
Sweet savings just for you
Sweet savings just for you
Sweet savings just for you
Love is in the air
Love is in the air
Sweetheart sale: 20% off!
Sweetheart sale: 20% off!
Romantic discounts unleashed
Romantic discounts unleashed
Limited time love deals
Limited time love deals
Love-filled offers inside
Love-filled offers inside
Love-filled moments ahead
Love-filled moments ahead
Love deals inside
Love deals inside
Save big this V-Day!
Save big this V-Day!
Valentine's savings: 50% off today!
Valentine's savings: 50% off today!
Save on gifts for your loved one this Valentine’s Day!
Save on gifts for your loved one this Valentine’s Day!
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Lovely Valentine’s Day email templates

Your Valentine’s Day email should feel warm, engaging, and irresistible— like love itself. Here are some ideas for your Valentine’s Day campaign.

Launch last-minute Valentine’s Day sales

Not everyone plans ahead! Some forget about their Valentine's gifts. Send an email targeting last-minute shoppers with urgent and enticing offers. Highlight express shipping options and tags like ‘Arrives before Valentine’s Day’.

  • Use subject lines like ‘Still looking for a gift? Here’s your lifeline! 🎁’
  • Offer express shipping, digital gift cards, or exclusive Valentine’s bundles;
  • Add a countdown timer to create FOMO.

Craft personalized Valentine’s Day messages

Make your emails feel like a love letter to your subscribers. Use their names, or past buying history, or other behaviors to personalize offers, or the email content. Sending a personalized offer will feel like a heartfelt gesture, building a connection and encouraging them to act.

  • Include the recipient’s name: ‘[Name], You’re the apple of our eyes! ❤️’;

  • Send customized product recommendations based on past purchases;

  • Use playful, heartfelt copy like “You had us at hello, [Name]”.

Show appreciation to customers and supporters

Valentine’s is about love, so why not thank your customers? Plan a heartfelt thank you email with a personal note. Add some reasons why you appreciate their support. You can also send them a discount code as a thank-you gesture.

  • Mention exclusive discount or freebie in the subject line: ‘You’re Special! Here’s 20% Off’;

  • Send a digital Valentine’s Day card with a personalized note;

  • Highlight loyal customers with a dedicated section in your email newsletter.

Add romantic and eye-catching visuals

Your Valentine’s Day emails should look as lovely as they sound. Spend time on creating a beautiful and appealing design matching the Valentine’s vibe. You can also pick a responsive template to get started quickly and customize it using a drag-and-drop email designer.

  • Use soft pinks, reds, and golds to sync with the love season;

  • Add animated hearts, roses, or cute illustrations to your email;

  • Make CTAs pop with themed buttons like ‘Say Yes to the Deal 💕’ or ‘Shop the Love’.

Use segmentation to deliver relevant content

Not everyone celebrates Valentine’s the same way—segment your audience to make emails more meaningful. Segmentation will help you create hyper-personalized and relevant offers for different types of audiences. Here are some ideas and examples for inspiration.

  • For couples. Promote romantic gifts, dinner specials, or getaway packages;

  • For self-love shoppers. Share pampering gifts, spa deals, or self-care guides;

  • For businesses. Offer corporate Valentine’s gifts or team appreciation discounts.

Key takeaways: Valentine’s Day email marketing

In a world where holiday spending continues to rise, Valentine’s Day has become a significant opportunity for businesses to connect with their customers and make an impact. If you come from one of those businesses, you know how crafting a captivating Valentine’s Day email is essential. But before you go to do so, grab a short recap:

  • Make your Valentine’s Day emails relatable, warm, and intriguing;
  • Always focus on your subject lines and header copy to drive open rates;
  • Get creative and try to add humor or creativity to your Valentine’s Day emails;
  • Spread out your Valentine’s Day campaign through weeks before the actual day;
  • Use a marketing automation tool to schedule your V-Day campaign emails in advance to avoid last-minute goof-ups.
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