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Hero illustration
Hero illustration

Photography email templates

Explore photography email templates designed to showcase your work and attract clients. Customize galleries, service details, and calls-to-action. Examples include portfolio spotlights, session promos, and testimonial features—perfect for highlighting your style and booking more shoots.

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Automated welcome and inquiry email to potential client
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Follow-up email after no response
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Sending photo gallery link
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Client education with photographic examples
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Promotional photography service email example
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Lead nurturing photography emails
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Contract signing
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Perfect photography email

Add the following sections or send these as separate campaigns to showcase your talent, book more clients, and grow your photography business.

Showcase your portfolio

Use photography email templates to highlight recent shoots, best work, or seasonal projects that attract attention.

An email like “Just Captured: Fall Wedding Highlights 🍂” with stunning visuals leaves a lasting impression.

  • Feature your best shots in a clean, visual layout;
  • Use before-and-after editing examples to show your process;
  • Include a CTA like “Book a Session” or “View Full Gallery.”

Promote limited-time sessions

Drive bookings by promoting time-sensitive sessions like mini shoots, seasonal portraits, or event packages.

A subject line like “Now Booking: Holiday Mini Sessions 📸” creates urgency.

  • Mention session details (date, location, price);
  • Add sample photos from previous sessions;
  • Use a bold CTA like “Reserve Your Spot Now.”

Share photography tips or blog updates

Build trust and engagement by sharing photography tips or linking to blog content.

An email titled “5 Tips to Look Great in Your Next Photoshoot” adds value beyond promotion.

  • Provide practical, easy-to-read tips;
  • Include images or infographics;
  • Link to your website or blog for full posts.

Behind-the-scenes sneak peeks

Let subscribers see what goes into a shoot with casual, behind-the-scenes content.

A line like “Here’s What a Day in the Studio Looks Like” with candid shots brings a personal, authentic vibe.

  • Show prep work, location setups, or equipment;
  • Add short captions or fun facts;
  • Include a CTA like “Follow Our Creative Process.”

Highlight client testimonials

Build social proof by showcasing real client feedback with their permission and photos.

Use a line like “What Our Clients Are Saying 📷” paired with glowing reviews.

  • Include a headshot or photo from their shoot;
  • Quote their review with natural language;
  • Add a CTA like “See More Happy Clients.”

Announce new services or packages

Let your audience know when you’re offering new photography packages, such as destination shoots or studio upgrades.

A subject like “Now Offering Maternity & Newborn Bundles!” grabs attention from specific audiences.

  • List what's included in the new package;
  • Add sample images to show value;
  • Provide a direct booking link or inquiry button.

Ensure mobile-friendly design

Most clients will check your photography emails on their phones, so responsive design is key.

  • Use large, high-quality images that load quickly;
  • Keep text minimal and scannable;
  • Use big, clear buttons for bookings or galleries.

Ask for referrals or reviews

Encourage happy clients to spread the word or leave a review to grow your business.

An email like “Love Your Photos? Refer a Friend and Get 15% Off!” helps build organic reach.

  • Offer a small incentive for referrals;
  • Provide a direct review or referral link;
  • Thank them personally for their support.
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