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Travel email templates

The perfect getaway starts with a simple click. Your travel email should drive that click. If you want more engagement and revenue, create an email that entices readers to explore the thrill, whether you’re showcasing destinations or confirming itineraries.

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[Travel Agency] presents new adventures
[Travel Agency] presents new adventures
Seize the day, seize the deals
Seize the day, seize the deals
New destinations to fall in love with
New destinations to fall in love with
Explore, relax, repeat with [Travel Agency]
Explore, relax, repeat with [Travel Agency]
Your perfect getaway is one click away
Your perfect getaway is one click away
Discover your happy place, [First Name]
Discover your happy place, [First Name]
Discover the best deals, [Destination] bliss
Discover the best deals, [Destination] bliss
Plan your escape, [First Name]
Plan your escape, [First Name]
Discover the beauty of [Destination]
Discover the beauty of [Destination]
Introducing [Travel Agency]'s gems
Introducing [Travel Agency]'s gems
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Eye-catching travel email templates

You should always create emails for your travel agency that excite readers for their next adventure. Use these tips to ignite wanderlust and turn it into action.

Showcase destination highlights

Nothing is as exciting as a teaser of what’s waiting on the other side. Share destination highlights, including top spots, things to eat, visit, etc., to make readers imagine themselves there.

  • Highlight must-see spots or unique experiences;

  • Add a fun snippet like, ‘Imagine waking up to this view’;

  • Use bullet points for quick facts and travel tips.

Provide itinerary details for booked trips

Providing detailed information is essential to build trust and credibility. An itinerary email ensures everything is clear and sets the tone for their journey.

  • Include day-by-day breakdowns of the trip;

  • Add helpful notes, like what to pack or local customs;

  • Make it easy to follow with simple language and sections.

Send tour booking confirmation

Booking confirmations should be more than just details—they start the customer’s relationship with you. So, make them welcoming, informative, and warm.

  • Add a friendly line like, ‘You’re all set for your adventure!’

  • Include contact details in case they need help;

  • Add a CTA to access their full itinerary or contact an agent.

Use high-quality images

Travel is a visual experience, so your emails should be, too. Great images will transport readers to the destination before they even book and keep them excited for more.

  • Add unique photos of landmarks, local food, or cultural scenes;

  • Make images mobile-optimized for fast loading;

  • Use inspiring captions like, ‘Your next photo backdrop’.

Include clear and compelling CTA

A clear CTA helps guide readers to their next step. So, don’t forget to add them to your travel email, like a nudge.

  • Use actionable text like ‘Start Your Trip Now’ or ‘Book Your Spot’;

  • Your CTA button should be in contrasting, bold colors;

  • Add the CTA close to offers/important info for maximum clicks.

Highlight safety & flexibility

During travel, peace of mind is vital for a person. Your emails should also showcase safety through language that addresses security and flexibility concerns.

  • Mention refund policies or easy rescheduling options;

  • Add a reassuring note like, “Your safety is our priority—travel with confidence.”

  • Keep the language warm and reassuring.

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