40+ Best special offer email subject line examples

Creating a compelling special offer email involves many moving parts: the message content, eye-catching images, and overall email design. But guess what? That hard work can quickly go unnoticed if your email subject line doesn't grab people's attention and make them want to click and read more. This applies even if you have a super-engaged email list.

So, if you pique someone's interest and explain why they should click, they'll do just that. On the flip side, if your subject line falls flat, your message might get deleted, or, in the worst-case scenario, people might unsubscribe or mark your emails as spam.

Here we'll share some of the best examples of effective special offer email subject lines to help you boost open rates to the moon:

Best special offer email subject lines for teaser

Excite your subscribers about the special offer in advance, make them eager, and watch the open rates soar on the day! 

Here’s how you do it with a subject line:

Exciting news coming your way!

Something big just around the corner

Get ready for a surprise treat

Special surprise for our loyal fans

Stay tuned for awesome savings

A little secret for you

Guess what's brewing?

Stay alert for a great deal

New delights on the horizon

An offer too good to miss

Countdown to something amazing

Something special in store

Stay in the loop for this!

Don't miss our next move

Stay tuned for big savings

Special offer email subject lines for announcement

The big day is here! Be loud and proud about it so the email doesn't get lost in anyone's crowded inbox.

Take one of our noisy special offer subject lines:

Your golden ticket: XX% off today!

Unlock savings: [Brand] exclusive inside

Ready, set, save: XX% discount!

BOGO bliss: Buy one, get one free!

Epic deal alert: Free shipping today!

[Brand]: A steal today

One-click savings: [Brand] special

Limited time alert: XX% off now!

[First Name], unleash your savings

Say yes to [Brand] savings!

Ready, set, save: [Brand] edition

XX% off - today's your lucky day!

[First Name], dive into XX% savings

[Brand] steals & deals await you

[Product Name] savings so sweet!

Good special offer email subject line for last chance

Did your subscribers don’t use the special offer immediately? Not all is lost! They might need just another slight nudge to go on board.

Remind them that it’s the last chance to use such an amazing offer with an attention-grabbing subject line:

Your exclusive offer is expiring!

Last call for fantastic savings

Your special deal is slipping away

Grab it before it's gone

Time's ticking on this deal

Don't wait any longer

Your special discount is ending

Final hours to save big

To save? Or not to save?

Your last chance to save

Grab it before it's gone!

Don't miss this red-hot offer!

Last opportunity for epic discounts!

Exclusive perks are yours to claim!

Better saved than sorry!

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Open Sesame: Subject lines to get your emails read

Your perfect email won't matter if it won't be opened. Want some inspiration? Check these robust subject lines, designed for maximum opens of your promotional emails.
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Hero illustration

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