40+ Best winback email subject lines

Winback email campaigns are among the first campaigns your brand should automate. When done correctly, they hook inactive subscribers just before they lose interest and lure them back to purchase.

To do that, traditionally, winback emails contain a heartfelt ‘We miss you message’ and a discount for the return purchase. Yet, it doesn’t matter if the subscribers don’t open that email. Here’s where the winback email subject lines come in; here, you’ll find many of them. Let’s begin!

Best winback email subject lines with personalization

A fail-proof way to get your subject line noticed by your subscribers is to personalize it. Using a subscriber's first name is good while using their history with your brand is perfect.

Imagine it's its name and past activity in these subject lines, and tell us you wouldn't want to open them:

We miss you, [First Name]! Come back for more

[First Name], your favorite items are waiting

It's been too long, [First Name]

[Product Recommendation] just for you, [First Name]

[First Name], let's catch up

We want you back, [First Name]

Your exclusive [Product Recommendation], [First Name]

Your [Past Purchase] deserves another look, [First Name]

Your product recommendation awaits [First Name]

[First Name], we're rolling out the red carpet

[First Name], exclusive savings inside

[First Name], your favorites are still here

It's not the same without you, [First Name]

[First Name], your wishlist is waiting

Product recommendations handpicked for [First Name]

Winback email subject lines to say ‘We Miss You’

Sometimes, your customers simply want to feel valued. Craft a heartfelt ‘We miss you’ email to give them just that. Don’t forget to reveal this sentiment in the subject line!

Here’s what it might look like:

Hey there, we miss you!

Come back to us, [First Name]!

It's been too long, [First Name]

Did you forget us, [First Name]?

[First Name], don't be a stranger

Come back for more, [First Name]!

Your secret offer, [First Name]

It’s been too quiet without you

Your [First Name]-sized gap is waiting

We’ve got you(r cart)

Your [Brand Name] friends miss you

[Brand Name] longs to see you again

[First Name], let's reconnect!

[First Name], our door's open!

[Brand Name] + [First Name] = happiness

Good winback email subject lines with a special offer

What could motivate your customers to return and remember how awesome your brand is? An email with a decent offer, of course! If you plan to include one, be loud and proud about it.

Here’s how you do it in a subject line:

We miss you! Enjoy a special offer

[Brand Name] welcomes you back with savings

Your return = exclusive savings

Come back for a sweet deal

We've got something special for you

A special welcome back offer for you

Welcome back, [First Name] – save today

Return for a surprise offer

A special welcome back, [First Name]

Reconnect and save 15% today

Rediscover savings with a 12% discount

Your return = 22% discount on happiness

Don't stay away – enjoy a 28% discount!

Unlock 24% discount – welcome back!

Come back and save 32% with us

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Open Sesame: Subject lines to get your emails read

Your perfect email won't matter if it won't be opened. Want some inspiration? Check these robust subject lines, designed for maximum opens of your promotional emails.
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Hero illustration

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