Marketo built itself up as the premium B2B marketing automation solution with enterprise-grade features for complex sales cycles. But here’s the thing—its high costs and brutal learning curve have pushed many businesses to look elsewhere. After working with dozens of marketing and sales teams, I’ve watched talented marketers spend more time fighting with Marketo’s clunky interface than doing real marketing work. Small to medium businesses? They often can’t even afford to get in the door.
We’ve spent months testing the top marketing automation platforms out there, and found 10 solid alternatives that fix Marketo’s biggest problems while offering better value, easier interfaces, and fresh innovation for companies of all sizes.
But first—why it might be a good time to move away from Marketo?
Disclaimer: This article evaluates Marketo alternatives, including Sender, which our company owns. Assessments are based on research, industry standards, and user feedback. No commissions are earned from links in this article.
Why Consider Marketo Alternatives?
Combing through user reviews, we’ve noticed a list of good reasons why Marketo isn’t worth it:
- High costs. With hefty licensing fees, implementation costs that add up fast, and extra charges for features you thought were included, many smaller businesses find themselves priced out;
- Steep learning curve. The platform’s interface is complicated and demands serious technical know-how. Marketing teams often struggle for months just to launch basic marketing campaigns;
- Outdated user interface. Compared to modern marketing platforms, Marketo’s interface is clunky and counter-intuitive, which slows down your team’s productivity;
- Limited innovation. New features roll out slowly, and Marketo consistently lags behind competitors when it comes to adopting emerging marketing technologies and trends;
- Scalability and management issues. As businesses grow, managing campaigns and workflows becomes increasingly difficult;
- Integration and technical limitations. Connecting with other tools and systems often requires custom development work, leading to data sync problems and headaches for your IT team.
Marketo Competitors: Comparison Table
Here’s a quick overview before we jump into each tool in-detail:
| Provider | Price/Month (Starting at) | Free Plan/Trial | Unique Feature |
| Sender | $7 | Free plan (2,500 subs / 15,000 emails) | Drag-and-drop automation + ecom integrations |
| HubSpot Marketing Hub | $9/seat | Free plan (1,000 contacts) | All-in-one inbound marketing + free CRM |
| Salesforce Marketing Cloud | $1,500/org | No free plan; paid trial | AI-powered Journey Builder + CRM integration |
| Oracle Eloqua | Custom pricing | No free plan | Advanced lead scoring + attribution analytics |
| ActiveCampaign | $15 | 14-day trial | Site tracking + advanced deliverability |
| Braze | Custom pricing | No free plan | Real-time data + mobile-first automation |
| Constant Contact | $12 | 14-day trial | Beginner-friendly builder + live support |
| Mailchimp | $13 | Free plan (500 contacts) | Customer journey builder + multichannel marketing |
| Zoho Campaigns | $3 | Free plan (2,000 subs / 6,000 emails) | Budget automation + Zoho ecosystem integration |
| Act-on | Custom pricing | No free plan | Enterprise B2B automation + account-based marketing |
10 Best Marketo Alternatives Compared
Here’s a list of Marketo alternatives our team swears by:
Sender — Best Alternative to Marketo
Sender brings together email marketing automation with an interface that won’t make you want to pull your hair out. It’s perfect for businesses that want Marketo’s capabilities without the complexity and eye-watering costs.
Sender’s automation workflows prioritize simplicity without dumbing things down. Their visual campaign builders let marketers create sophisticated drip campaigns, behavioral triggers, and customer journey maps in minutes—not hours.
Unlike Marketo’s maze-like setup process, Sender’s drag-and-drop interface gets you launching automated sequences right away. They’ve included pre-built templates for common scenarios like welcome series, abandoned cart recovery, and re-engagement campaigns. The platform’s smart segmentation automatically sorts contacts based on behavior, demographics, and engagement levels, so your messaging hits the right people.
What sets Sender apart from other budget options is their integration capabilities—seamless connections with popular ecommerce platforms, CRM systems, and analytics tools. Real-time synchronization with Shopify, WooCommerce, and WordPress keeps your customer data consistent across all touchpoints.
Standout Features
- Drag-and-drop automation builder. Build complex automated workflows visually without coding knowledge, featuring conditional logic and behavioral triggers for sophisticated campaign sequences;
- Smart contact segmentation. Categorize subscribers automatically based on engagement patterns, demographics, and purchase behavior for highly targeted messaging campaigns;
- Ecommerce platform integration. Connect natively with Shopify, WooCommerce, and major platforms to enable automated cart abandonment and post-purchase email sequences;
- Advanced deliverability tools. Monitor your reputation and test for spam to ensure emails reach inboxes with industry-leading delivery rates and performance.
Sender Pricing
- Free plan. Up to 2,500 subscribers and 15,000 emails per month with basic automation and email templates
- Standard ($7/month). Up to 1,000 subscribers, 12,000 emails/month emails, SMS messaging, and multi-user acess;
- Professional ($14/month). Up to 1,000 subscribers, priority support, advanced automation, and dedicated IP options;
- Enterprise (Custom pricing). Unlimited subscribers, white-label options, advanced integrations, and dedicated account management.
Why Sender?
- Fastest setup time. Launch sophisticated automation campaigns within minutes instead of weeks like Marketo;
- No technical skills required. Visual interface eliminates need for coding or extensive training;
- Exceptional value. Enterprise-level automation features at a fraction of Marketo’s cost with transparent pricing;
- Superior deliverability. Industry-leading inbox placement rates ensure campaigns reach subscribers effectively;
- Ecommerce specialization. Built specifically for online retailers with native platform integrations.
HubSpot Marketing Hub — Marketing Automation Platform
HubSpot Marketing Hub delivers a comprehensive inbound marketing solution that combines content management, lead generation, and marketing automation in one unified platform. It’s designed for growing businesses that need everything to work together seamlessly.
HubSpot’s marketing automation software offers all-in-one approach to inbound marketing. They’ve seamlessly integrated content creation, SEO optimization, and lead generation tools. The content management system lets marketers create landing pages, blog posts, and personalized email marketing campaigns from a single interface, complete with built-in SEO recommendations and content optimization suggestions.
HubSpot’s integration with its free CRM addresses one of Marketo’s biggest weaknesses. The unified database keeps customer information consistent across all touchpoints, while closed-loop reporting shows the complete customer journey from first touch to closed deal.
Standout Features
- All-in-one inbound marketing. Combine content creation, SEO audit tools, social media management, and email marketing in one unified platform for streamlined campaign execution;
- Free CRM integration. Connect natively with HubSpot’s robust CRM to create seamless lead management and closed-loop reporting for complete sales visibility;
- Smart content personalization. Adapt dynamic website and email content based on visitor behavior, lifecycle stage, and demographic data for personalized experiences;
- Visual workflow builder. Enable complex multi-touch campaigns with behavioral triggers, lead scoring, and lifecycle stage progression without technical expertise through an intuitive automation interface.
HubSpot Marketing Hub Pricing
- Free plan. Up to 1,000 marketing contacts, basic email marketing, forms, landing pages, and free CRM access;
- Starter ($9/seat/month). Up to 1,000 contacts, email marketing, ad management, basic automation, and chat support;
- Professional ($792/3 seats/month). Up to 2,000 contacts, advanced automation, A/B testing, smart content, and marketing attribution;
- Enterprise ($3,300/5 seats/month). Up to 10,000 contacts, advanced reporting, revenue attribution, custom events, and dedicated support.
Why HubSpot Marketing Hub?
- Complete inbound solution. Everything needed for content marketing, lead generation, and nurturing in one platform;
- Free CRM included. Eliminates integration headaches and provides unified customer data from day one;
- Exceptional user experience. Intuitive interface that teams love using, unlike Marketo’s complexity;
- Strong ROI tracking. Clear attribution reporting shows exactly which marketing efforts drive revenue;
- Scalable growth. Platform grows with your business from startup to enterprise without switching tools.
“Excellent. I use it for contacts and to keep track of emails, and it is a great help. The integration with Gmail makes it very easy to save all the emails, and even to send emails directly from Hubspot. It is really a great help.”
— Daniella from Capterra
Salesforce Marketing Cloud — Enterprise Lead Management
Salesforce Marketing Cloud delivers enterprise marketing automation with deep CRM integration. It’s the go-to choice for large organizations managing complex customer relationships across multiple channels.
Journey Builder stands out as one of the most sophisticated automation tools available. It lets marketers create intricate, multi-channel customer experiences that adapt based on real-time behavior and preferences.
The Einstein AI capabilities provide predictive analytics, optimal send time recommendations, and customer-centric personalization feature that significantly improves customer engagement. Salesforce’s native integration with the world’s leading Salesforce CRM system creates unmatched visibility into customer interactions and campaign effectiveness. Marketing Cloud’s data management platform consolidates customer information from multiple sources, creating unified profiles that inform personalized marketing strategies.
Standout Features
- Journey builder with AI optimization. Map advanced multi-channel customer journeys with Einstein AI that dynamically optimizes paths based on real-time behavior and preferences;
- Native Salesforce CRM integration. Synchronize data seamlessly with the world’s leading CRM to create unified customer profiles and complete visibility into sales pipeline;
- Enterprise-scale data management. Handle massive data volumes across multiple business units with advanced security, compliance tools, and global deployment capabilities;
- Cross-channel campaign orchestration. Coordinate personalized experiences across email, SMS, social media, advertising, and mobile with consistent messaging and unified reporting.
Salesforce Marketing Cloud Pricing
- Basic ($25/user/month). Simple CRM suite with marketing, sales, service, and commerce.;
- Marketing Cloud Growth Edition ($1,500/org/month). Marketing automation with AI CRM;
- Marketing Cloud Advanced ($3,250/month). Agentforce Campaigns and AI Scoring, path experimentation, unified conversational SMS;
- Enterprise (Custom pricing). Unlimited contacts, advanced security, custom integrations, dedicated IP, and enterprise-level support.
Why Salesforce Marketing Cloud?
- Unmatched CRM integration. Seamless connection with Salesforce CRM provides complete customer lifecycle visibility;
- Enterprise scalability. Handles complex organizational structures and massive data volumes effortlessly;
- AI-driven optimization. Einstein AI automatically improves campaign performance and customer experiences;
- Multi-channel mastery. Coordinate sophisticated campaigns across all digital and traditional channels;
- Industry leadership. Trusted by Fortune 500 companies with proven track record and extensive partner ecosystem.
“It has enabled us to go beyond casual campaigns to truly personalized marketing, driving customer engagement and more than doubling our return rates on offers at our primary sales seasons.”
— Ilayda from Capterra
Oracle Eloqua — Advanced Lead Scoring Platform
Oracle Eloqua specializes in sophisticated B2B marketing automation with industry-leading lead scoring and campaign management capabilities. It’s designed for enterprises with complex sales cycles and detailed attribution requirements.
Eloqua’s lead scoring engine represents the gold standard for B2B marketing automation. It uses advanced marketing automation tools and machine learning to identify sales-ready prospects with remarkable precision.
The platform’s implicit and explicit scoring models consider hundreds of data points—website behavior, content engagement, social media interactions, and demographic information—creating comprehensive lead profiles that evolve in real-time. Unlike Marketo’s basic scoring system, Eloqua’s behavioral tracking captures micro-interactions and engagement patterns that reveal genuine buying intent. This helps the sales team prioritize follow-up efforts effectively.
Standout Features
- Advanced lead scoring engine. Analyze hundreds of behavioral and demographic data points with machine learning algorithms to identify sales-ready prospects with exceptional accuracy;
- Complex campaign canvas. Design sophisticated workflows that enable multi-touch, long-term B2B campaigns adapting based on prospect behavior and sales feedback;
- Detailed behavioral tracking. Capture micro-interactions and engagement patterns across websites, emails, and content to reveal genuine buying intent and interest levels.
- Enterprise attribution reporting. Show complete customer journeys with comprehensive closed-loop analytics and detailed attribution modeling for accurate ROI measurement and optimization.
Oracle Eloqua pricing
- Custom pricing. Contact sales to get a pricing quote.
Why Oracle Eloqua?
- Superior lead scoring. Most sophisticated B2B lead identification system available, surpassing Marketo’s basic capabilities;
- Complex campaign management. Handles intricate, long-term B2B sales cycles that span multiple touchpoints and decision makers;
- Enterprise-grade analytics. Detailed attribution and ROI tracking that proves marketing’s impact on revenue;
- Oracle ecosystem integration. Seamless connectivity with Oracle’s enterprise software suite for unified business operations;
- B2B specialization. Purpose-built for complex enterprise sales environments with advanced account-based marketing features.
“Overall, Oracle has been a game-changer for me, delivering reliability and innovation. While there’s some complexity involved, the benefits far outweigh the drawbacks for businesses looking for robust, scalable solutions.”
— Carl from Capterra
ActiveCampaign — Lead Nurturing and Email Marketing
ActiveCampaign combines email marketing automation with customer relationship management functionality, offering small to medium businesses an affordable alternative to Marketo with superior deliverability and user experience.
ActiveCampaign’s automation capabilities rival enterprise platforms while maintaining the simplicity that makes it accessible to growing businesses. The visual automation builder lets marketers create email marketing campaigns with complex, conditional workflows that respond to subscriber behavior, purchase history, and engagement levels.
Advanced features like goal tracking, split testing, and win/loss conditions enable sophisticated campaign optimization that adapts based on performance data. The site tracking capabilities monitor visitor behavior across websites, triggering personalized messages based on pages viewed, time spent, and actions taken.
Standout Features
- Visual automation builder. Create complex conditional workflows through an intuitive drag-and-drop interface with behavioral triggers, goal tracking, and split testing capabilities for optimization;
- Built-in CRM integration. Manage your sales pipeline natively with contact tracking, deal progression, and unified customer data to eliminate the need for separate systems;
- Site tracking & personalization. Monitor visitor behavior across websites to trigger personalized email sequences based on pages viewed and actions taken;
- Superior email deliverability. Optimize your reputation management and inbox placement to ensure emails reach subscribers with industry-leading delivery rates.
ActiveCampaign pricing
- Free 14-day trial. Try the full feature package for a limited time;
- Starter ($15/month). Up to 1,00 contacts, email marketing, marketing automation, chat and email support;
- Plus ($49/month). Up to 1,000 contacts, advanced automation, CRM with sales automation, custom user permissions, and integrations;
- Pro ($79/month). Up to 1,000 contacts, site messaging, attribution, split automation actions, and predictive sending;
- Enterprise ($145/month). Up to 1,000 contacts, custom reporting, custom mail server domain, dedicated account rep, and free design services.
Why ActiveCampaign?
- Best-in-class deliverability. Industry-leading inbox placement rates ensure your emails reach subscribers;
- CRM included. Eliminates need for separate sales automation tools with built-in pipeline management and contact tracking;
- Affordable enterprise features. Advanced automation capabilities at small business pricing, unlike expensive Marketo;
- User-friendly interface. Teams can start creating campaigns immediately without weeks of training;
- SMB specialization. Purpose-built for growing businesses with templates and workflows for common use cases
“We moved to ActiveCampaign from two separate systems — one a CRM and one an email marketing provider. Having the capabilities for both of these in one solution has been amazing. I love how easy it is to use ActiveCampaign for creating and sending our marketing emails.”
— DJ from G2
Braze — Mobile Marketing Automation Platform
Braze specializes in mobile-first marketing automation, providing sophisticated cross-channel marketing strategy capabilities that excel at driving app engagement and mobile commerce conversions.
Braze’s real-time data processing and personalization capabilities set it apart from traditional email-focused platforms like Marketo. The customer engagement platform ingests and processes customer data in real-time, enabling immediate response to user behavior across mobile apps, websites, and other digital touchpoints. Advanced customer segmentation creates dynamic audiences based on user actions, preferences, and lifecycle stage, while machine learning algorithms optimize message timing, content, and channel selection for individual users.
The cross-channel messaging capabilities integrate push notifications, in-app messages, email, SMS, and web push notifications into cohesive campaigns that maintain consistent branding and messaging across all touchpoints.
Standout Features
- Real-time data processing. Ingest customer data instantly to enable immediate behavioral triggers and personalized messaging across all channels within milliseconds;
- Cross-channel canvas orchestration. Build unified campaigns that coordinate push notifications, in-app messages, email, SMS, and web push with intelligent channel optimization;
- Machine learning optimization. Optimize send time, content, and channel selection automatically through AI to improve engagement rates and user experience over time;
- Mobile app analytics. Track deep behavioral patterns within mobile apps to measure session duration, feature usage, and conversion paths for actionable insights.
Braze pricing
- Custom pricing. Contact the company to get a pricing quote.
Why Braze?
- Mobile-first approach. Purpose-built for app-based businesses with real-time engagement capabilities Marketo can’t match;
- Real-time personalization. Instant response to user behavior enables peak-moment engagement for maximum impact;
- Cross-channel mastery. Seamlessly orchestrates push, in-app, email, and SMS campaigns for consistent user experiences;
- Advanced mobile analytics. Deep app behavior insights and user lifetime value tracking for data-driven optimization;
- Enterprise scalability. Handles millions of users with enterprise-grade security and reliability requirements.
“Braze has been a fantastic platform for our messaging needs. It’s intuitive & easy to use – building segments & sending messages feels seamless. Exporting key metrics like deliverability, engagement, & conversion data is straightforward, which makes performance tracking simple.”
— Erika from Capterra
Constant Contact — Beginner-Friendly Marketing Automation
Constant Contact provides straightforward bulk email services and automation tools designed for small businesses and entrepreneurs who need effective marketing without Marketo’s complexity and cost barriers.
The drag-and-drop email builder includes professionally designed campaign templates that adapt to different industries and campaign types, eliminating the design skills requirement that intimidates many small business owners.
Automation workflows use simple, visual interfaces that guide users through the marketing process, with pre-built sequences for common scenarios like welcome series, birthday campaigns, and re-engagement efforts.
The contact management and segmentation capabilities provide essential targeting features without overwhelming complexity, while social media automation enables cross-platform campaign coordination.
Standout Features
- Beginner-friendly interface. Create professional campaigns through intuitive drag-and-drop builders and pre-designed templates without requiring technical skills for small business owners;
- Automated list management. Maintain clean lists and good sender reputation automatically with built-in subscription handling, bounce management, and compliance tools;
- Quick campaign setup. Launch effective campaigns within hours using pre-built automation templates for welcome series, birthdays, and re-engagement;
- Comprehensive Support Resources. Access live chat, phone support, educational content, and mobile app capabilities to maximize results without external consulting.
Constant Contact pricing
- Free 14-day trial. Try the full feature package for a limited time;
- Lite ($12/month). Up to 500 contacts, email marketing, automated welcome series, and chat support;
- Standard ($35/month). Up to 500 contacts, advanced automation, polls and surveys, event marketing, and phone support;
- Premium ($80/month). Up to 500 contacts, advanced segmentation, A/B testing, social media ads, and priority support.
Why Constant Contact?
- Zero learning curve. Start creating professional campaigns immediately without training or technical knowledge;
- Exceptional customer support. Award-winning phone, chat, and email support with real humans who help solve problems;
- Small business specialization. Templates, features, and pricing designed specifically for entrepreneurs and small business needs;
- Reliable deliverability. Strong sender reputation and industry relationships ensure emails reach customer inboxes consistently;
- All-inclusive pricing. No hidden fees or surprise charges, with support and core features included at every level.
“Constant Contact has been very useful for e-news, event, and fundraising communication. For the most part the platform is user friendly and intuitive to use. It’s important to keep an eye on the number of contacts in your system and remove any outdated ones because Constant Contact bills by the number of contacts in your account.”
— Allyson from Capterra
Mailchimp — Affordable Marketing Automation Alternative
Mailchimp offers comprehensive marketing automation software with automation features at accessible price points, making it an attractive alternative for small to medium businesses seeking Marketo’s capabilities without enterprise-level complexity.
Mailchimp’s automation capabilities have evolved significantly beyond basic email marketing. They now offer sophisticated customer journey mapping and behavioral trigger campaigns. Mailchimp alternatives can only get jealous of the Customer Journey Builder that enables marketers to create multi-step automated nurturing programs, responding to subscriber behavior, purchase history, and engagement levels.
Mailchimp’s pre-built automation templates help users launch effective campaigns quickly, with industry-specific workflows for retail, services, and ecommerce businesses.
Mailchimp’s multi-channel marketing capabilities extend beyond email to include social media advertising, landing page builders, and direct mail, creating integrated campaigns that reach customers across multiple touchpoints. Comprehensive reporting shows attribution data across all channels.
Standout Features
- Customer journey builder. Respond to subscriber behavior, purchase history, and engagement through visual automation sequences with pre-built templates for quick campaign launches;
- Ecommerce platform integration. Sync customer data, purchase history, and product catalogs automatically through native connections for sophisticated abandoned cart and customers targeted product recommendations campaigns;
- Predictive analytics. Identify customers most likely to purchase, churn, or engage through machine learning to enable proactive optimization and targeted retention efforts;
- Multi-channel campaign management. Coordinate email, social media advertising, landing pages, and direct mail with unified reporting showing attribution across touchpoints.
Mailchimp Pricing
- Free plan. Up to 500 contacts, 1,000 emails per month, basic templates, and Mailchimp branding;
- Essentials ($13/month). Up to 500 contacts, 5,000 emails, basic automation, A/B testing, and email support;
- Standard ($20/month). Up to 500 contacts, 6,000 emails, advanced automation, retargeting ads, and chat support;
- Premium ($320/month). Up to 10,000 contacts, unlimited emails, advanced segmentation, multivariate testing, and phone support.
Why Mailchimp?
- Free plan with real features. Get started with automation and professional templates without any upfront costs;
- E-commerce specialization. Built-in tools for online stores with abandoned cart recovery and product recommendations;
- Multi-channel marketing. Expand beyond email marketing services with social ads, landing pages, and postcards from one platform;
- Predictive intelligence. AI-driven insights help optimize campaigns and identify high-value customers automatically;
- Transparent pricing. Clear, affordable pricing plans that scale with your business without enterprise-level complexity.
“My overall experience with Mailchimp has been positive. While there are some limitations and the pricing could be more accessible, the platform delivers on its promise of simplifying email marketing.”
— Alec from Capterra
Zoho Campaigns — Budget Marketing Automation Platform
Zoho Campaigns provides essential marketing automation features at budget-friendly prices, making it an ideal Marketo alternative for small business owners and startups seeking basic Marketo functionality without premium costs.
Zoho Campaigns excels in providing core marketing automation capabilities that cover most small business needs without unnecessary complexity or premium pricing. The workflow automation allows users to create email marketing campaigns with triggered sequences based on subscriber behavior, signup sources, and engagement levels, with drag-and-drop builders that simplify the marketing workflows.
The email marketing capabilities concentrate on deliverability and engagement optimization, with template libraries that include mobile-responsive designs and drag-and-drop editor that enable custom design creation without coding skills.
Standout Features
- Budget-friendly automation. Access essential workflow automation features with drag-and-drop builders at affordable pricing that scales with business growth and needs;
- Zoho Ecosystem integration. Connect seamlessly with Zoho CRM, Forms, Analytics, and other applications to create unified business management without additional costs;
- Lead scoring and tracking. Identify sales-ready prospects through behavioral tracking and automated lead scoring while maintaining simplicity for small business users;
- Mobile-responsive templates. Adapt professional email designs to different devices with drag-and-drop customization capabilities that require no coding skills.
Zoho Campaigns pricing
- Free plan. Up to 2,000 subscribers, 6,000 emails per month, basic templates, and Zoho branding;
- Standard ($3/month). Up to 500 subscribers, unlimited emails, automation workflows, and email support;
- Professional ($4.50/month). Up to 500 subscribers, advanced automation, A/B testing, social campaigns, and priority support.
Why Zoho Campaigns?
- Unbeatable value. Most affordable automation platform with enterprise features starting at just $3 per month;
- Zoho Suite integration. Connects seamlessly with Zoho’s business apps for complete workflow automation;
- Simple yet sophisticated. Essential automation features without overwhelming complexity that intimidates small business users;
- No hidden costs. Transparent pricing with all core features included, unlike expensive add-ons in other platforms;
- Perfect for startups. Grow from free plan to advanced features without switching platforms or facing price shocks.
“I was looking for solutions to setup an email account for my website’s domain and after slogging through many inferior options I came across Zoho. they make the setup so easy, just clicked a few buttons and it automatically set up and verified all the DNS records for me on cloudflare. their mail web client and admin console areas are also fantastic, already found lots of useful options and configured them.”
— Bradley from Trustpilot
Act-on — Enterprise Marketing Automation Alternative
Act-on provides enterprise-grade marketing automation with a concentration on B2B lead management and nurturing, offering sophisticated capabilities that rival Marketo while maintaining better usability and customer support.
Act-on’s strength lies in its comprehensive B2B marketing automation capabilities that address the complex needs of enterprise sales cycles without Marketo’s usability challenges.
Behavioral tracking captures detailed visitor interactions across websites and landing pages, triggering personalized customer journeys based on demonstrated interests and buying signals. Act-on’s intuitive design enables businesses to create sophisticated campaigns without extensive technical training.
Act-on’s reporting and analytics provide enterprise-level insights into campaign performance and pipeline contribution that help marketing teams demonstrate marketing ROI and optimize their marketing strategies.
Standout Features
- Enterprise B2B lead scoring. Analyze website behavior, content engagement, and demographic data through advanced algorithms to create detailed prospect profiles for sales prioritization;
- Account-based marketing tools. Coordinate campaigns targeting specific companies with sophisticated tracking across entire buying committees and decision-maker engagement patterns;
- Intuitive campaign designer. Enable complex enterprise campaigns through a user-friendly interface without technical training to improve marketing team productivity and adoption rates;
- Comprehensive attribution analytics. Show complete customer progression from awareness to closed deals through detailed journey mapping with accurate ROI measurement capabilities.
Act-on pricing
- Custom pricing. Contact the company to get a pricing quote.
Why Act-on?
- Better than Marketo usability. Enterprise features with intuitive interface that teams can use effectively;
- B2B specialization. Purpose-built for complex enterprise sales cycles with account-based marketing capabilities;
- Superior customer support. Dedicated success managers and responsive support team, unlike Marketo’s limited assistance;
- Proven ROI tracking. Advanced attribution modeling shows exactly how marketing contributes to closed deals;
- Faster implementation. Get up and running in weeks, not months, with comprehensive onboarding and training.
“Act-On has helped our B2B business segment and market our expertise and solutions to the target audiences we want. By working with our Dynamics CRM, we have an ease of use with Act-On that makes our marketing automation run smoothly and efficiently. Segmentation is simple to create and maintain, and automations are also. It’s great software for what we need.”
— Evan from G2
How We Chose the Best Marketo Alternatives
- Hands-on platform testing. We personally tested each platform’s core features, setup process, and seamless user experience to evaluate real-world usability and performance;
- Pricing transparency analysis. We compared total cost of ownership including hidden fees, implementation costs, and required add-ons that often surprise Marketo users;
- Feature-to-feature comparison. We mapped each alternative’s automation, lead nurturing, and analytics capabilities against Marketo’s offerings to identify true functional equivalents;
- User experience evaluation. We assessed learning curves, interface design, and team adoption potential based on real usage rather than marketing claims;
- Customer support quality. We evaluated response times, support channel availability, and expertise level through direct interaction with each vendor’s support team;
- Scalability assessment. We analyzed how each platform handles growth from small teams to enterprise deployments without forcing expensive migrations.
Note: For businesses looking to explore before committing, many platforms offer free trials, though Marketo free trial options are limited compared to these alternatives. We found that most companies can get a better sense of which platform fits their needs by taking advantage of these trial periods rather than relying solely on demos. This cost-effective solution approach lets you test campaign creation capabilities, personalization tools, and SMS marketing features to see what works best for your customer base and data-driven campaigns requirements.
