If you want to stay in business for a while, you have to listen to your customers to know what they want.
Your best shot at getting this information would be sending feedback request emails to your customers so you can conduct a survey!
It’s an excellent email marketing strategy that allows you to understand your customers’ needs. Then, you can offer them a customer experience that meets or even supersedes their expectations.
Even so, conducting a survey isn’t an easy task! Most people are too busy to spare some time to respond to your questionnaires. Therefore, you must find a way to craft and send effective survey emails so you can collect helpful feedback from your mailing list.
If you wonder how to get started, this article provides survey email template examples and best practices to inspire you.
Let’s get into it.
6 Survey Email Templates Copy You Can Steal
You will probably have to conduct different surveys, depending on the information you need from your clients. Here are email templates from various brands at certain stages of the customer survey. You’ll notice that they all accomplish different tasks.
Feedback Survey Invitation
Feedback invitation emails are the first emails you send to customers in your survey announcement. In these emails, you insert a link to the study and ask your audience to respond to the questions that typically ask them to leave their feedback on the products and services.
With Sender’s Email Automation it’s a childsplay. Simply set a condition (in this case, purchase) and time when to send a feedback survey email and watch your customers responding!
This email is simple and to the point. It gives the recipients a reason for responding to the survey and tells them how long it will take. It also creates the impression that the customer is the number one beneficiary of the feedback they give.
The approach makes the recipient feel valued and prompts them to participate.
NPS Survey Email
Source: original Slack email
NPS (Net Promoter Score) email aims at requesting customers to respond to a brief question by rating something on a scale of 0-10. It’s one of the metrics that measure the success of any business. In your NPS survey, you assess your customer to refer new clients to your brand. For example,
Slack uses a friendly and uncomplicated approach to request their customers to rate experience using their platform. As a result, the survey is easy to respond to, and that’s attracting many responses.
Post Event Survey Email
Source: original Hotjar email
After a successful online event, you should send survey emails to assess the satisfaction level of the participants. Try sending a follow-up email with a question(s) like the one above.
If you continuously hold business events, these surveys will help you assess their success.
Participation Survey Invitation Email
Source: original Nordstrom Rack email
As you can see, this email calls the recipients to take part in the survey. “Nordstrom,” asks the recipients to provide feedback on their last visit to its store. And the subject line as well as CTA are clear and stand out from the rest of the email content.
It’s, therefore, easy for the reader to pick these essential details and take the necessary action.
Research Survey Invitation
In these emails, you ask the recipient to take part in your research by providing specific information.
Source: original 23andMe email
“23andMe” uses a personalized email to request the audience participate in an ongoing survey. Therefore, it gives the recipient freedom to choose the number of questions they can answer. With the clear CTA, the participants can submit their responses with ease.
Onboarding Feedback Email
Source: original Groove email
You send these emails to respondents throughout their customer journey. Different stages require specific feedback questions.
For instance, the customer has just signed up for “Groove” in the example above. Therefore, the brand enquires to know the reason for the subscription. With this information, “Groove” can offer services that meet customers’ expectations.
5 Survey Email Template Design Examples
Monica Vinader Survey Email
Source: original Monica Vinader email
The best thing about this email is that it emphasizes its desire to offer customers excellent services. Furthermore, it assures the reader that they will only need a few minutes to fill out the survey. As a result, it gives the recipients a reason to respond to the survey right away.
This customer satisfaction survey email gives the recipients a chance to win a grand prize after responding, enhancing a quick response. In addition, it has provided a functional link for easy access to the survey form.
Toluna Influencers Survey Email
Source: original Toluna email
The brand sends this email reminding the recipient after failing to respond to its “invitation to complete a survey” email. It informs the reader that there is still some time left to reply and that their opinion is important.
It also promises the client 2000 points as a reward for giving feedback. Finally, the email ends with a clear CTA that stands out from the rest of the email content.
Veeam Survey Email
Source: original Veeam email
This feedback survey email is simple and straight to the point. It has color consistency enhancing recognizability by the audience. This email example encourages the recipients’ response by telling them that the questions are simple and won’t take much of their time.
The step-by-step guide of the survey and the clear CTA make it easy for the recipients to participate in the survey.
Additionally, the client receives a gift card code as a reward for answering the survey questions, which increases the audience’s response rate.
Agriwebb Survey Email
Source: original AgriWebb email
“Agriwebb” starts its survey email by creating a sense of urgency. It’s so personalized that the reader feels like an essential part of the brand’s community whose voice counts!
Moreover, the email questionnaire is short (only takes 7 minutes to fill) and has a precise CTA, enabling participants to respond within the remaining duration (ten days).
In addition, the review request email provides three convincing reasons why the customer should give feedback and thus boosts the customers’ response rate.
The Princeton Review Email
Source: original Princeton Review email
The first thing to note in this email is the outstanding CTA contrasting in color with the rest of the email for easy action-taking. It gives enough reason to respond, including an exclusive offer as a motivation.
Also, the “follow us on social media” buttons are clear and enable more customer engagement with the brand on social platforms.
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Survey Email Best Practices
1. Set Your Goal
Choosing an objective is essential in conducting a successful survey. It provides you with the required direction and helps in keeping track of your efforts’ progress.
That way, you can retain the best performing elements of your survey and attend to those requiring improvement. Goal setting enables you to remain focused and enhance a positive survey experience.
2. Pick an Engaging Subject Line
The aim of sending survey invitation emails is to get your recipients to respond to the specific question(s). Hence, you should use a subject line that informs the reader to do precisely that!
You could also include the recipients’ details like name and location in your subject line. Personalization works wonders in boosting your emails’ open rate.
Consider also the length of your subject lines to accommodate smartphone users. For this reason, stick to less than 50 characters.
Also read: 10 Best Survey Email Subject Lines
3. Keep It Short
When you keep your questionnaire brief and to the point, you increase the chances of your audience giving a response. Avoid exceeding four questions per survey, and the recipients will appreciate your care for their precious time.
4. Include Deadlines
Sending questionnaires with no deadline gives room for procrastination. As a result, your recipient may end up forgetting about your “invitation to fill out a survey” emails.
To curb this problem, create a sense of urgency by adding deadlines in your survey emails to enhance your review strategy. Remember to send reminder emails as the deadline approaches.
5. Consider Time Factor
In email marketing, the time factor is vital! So carefully choose the right time for sending your feedback request email with the relevant objective in mind.
For example, if you want to get reviews on a customer experience, send a survey invitation email within the first few hours after the interaction, when memories are fresh.
Using Customer Survey Emails to Collect Valuable Feedback from Your Clients
Feedback from customers is crucial to the growth of any business. Positive reviews attract more customers, increasing sales in return.
Negative feedback, on the other hand, is equally important. These negative responses enable you to improve on the mentioned area and thus enhance a better customer experience.
For that reason, you need to ensure that your survey emails effectively accomplish your specific goals. With the examples and best practices provided in this article, you can now craft and send emails with a high open and response rate to your contact list.