40+ Best pre-sale email subject lines

Using pre-sale emails, you can engage and nurture potential customers before your product goes on sale. These campaigns aim to generate interest, build anticipation, and prime your target audience to buy as soon as your launch goes live.

We’ve compiled several pre-sale email subject lines to help your campaigns get maximum opens and responses.

Best pre-sale email subject lines for ecommerce

Perfect for pre-product launches, these campaigns can highlight your upcoming product's exclusive features and unique benefits. A series of well-crafted emails will be sent to generate excitement and hype about the product before it launches.

Here are some pre-sale email subject lines to help you out:

Get ready: 24-hr flash sale starts soon

Sneak peek: 50% off new collection inside

Exclusive access: New arrivals at 40% OFF

[Business Name]: Limited stock alert!

Early bird discounts start in 24 hrs

[Product Name]: Limited edition launch

Secure 30% OFF when you order today

Last chance: 30% off before it's gone

Your VIP pass: Shop before anyone else

Countdown to 35% savings (24 hrs to go)

[Product Name]: Pay 10% to book yours

First look: Upcoming products revealed

Early access: Shop now (20% off)

Be the first to pre-order [First Name]

Check out our early bird specials

Ready, set, let’s shop [First Name]!

Our New collection preview

50% OFF - Grab it quick [First Name]

Exclusive Pre-order discount inside

Discount alert: 72 hrs to save big

[Product Name]: Pre-order for 40% less

Pre-sale kickoff: Enjoy up to 30% off

Our blowout SALE on [Date]: Get in early

Pre-sale subject lines for online businesses

You can use pre-sale subject lines to promote upcoming events and encourage early ticket purchases. Early birds can be encouraged to sign up by offering discounts or exclusive benefits.

Here are some more pre-sale subject lines for your campaigns:

[Brand Name]: Upcoming releases revealed

[Business Name]: Shop before we run out

Save now: Exclusive pre-order discounts

Early bird deals: Secure up to 30% OFF

Priority access: Shop before we go LIVE

Limited time only: 30% off coupon inside

New arrivals on SALE (20% OFF)

Your private sale: Big discounts await

VIP preview: New collection sneak peek

Your early access to the SALE, [First Name]

First dibs as promised: Shop with 20% off

Be the first: Pre-order & save BIG

Your exclusive pre-order deal, [First Name]

Act fast: Limited stock pre-sale

Unlock early savings: VIP access inside

[Brand Name]: Snag exclusive deals

[Business Name]: Grab our early bird special

Score big: Private sale savings await

[Brand Name]: Exclusive pre-order deals await

New collection teaser: Sneak peek inside

More good pre-sale email subject line examples

Pre-sale campaigns also work well for niches such as artwork and creative projects. You can set up pre-sale campaigns to tease your audience about your upcoming launches or specials, which could help you secure early bookings.

Get inspired by these subject lines:

Announcing: Our pre-sale party

Join our pre-order waitlist [First Name]

Grab your early bird advantage

Act quick: Limited quantity pre-sale

Early bird bliss: Shop with 30% off

Pre-sale extravaganza: Big savings await

Pre-sale delight: Unlock special discounts

VIP shopping: Be the first to buy, [First Name]

Welcome to our private pre-sale party!

Pre-sale frenzy: Up to 30% less

Time’s running out for our pre-orders

Prepare for our action-packed SALE

Your private pass to exclusive discounts

50% off for the 1st 100 orders only

Ready to save? Enjoy 25% off on us

Your special discount coupon inside

Rush in to get 25% off

Claim your VIP offer before it expires

15% OFF Sale - Make it a quick grab

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Open Sesame: Subject lines to get your emails read

Your perfect email won't matter if it won't be opened. Want some inspiration? Check these robust subject lines, designed for maximum opens of your promotional emails.
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Hero illustration

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