40+ Best email marketing subject lines

In the world of digital communication, where our inboxes are constantly flooded with messages, the subject line of an email is the gatekeeper to your recipient's attention.

Crafting the perfect email marketing subject line is an art and a science. It's the first impression, the invitation, and the deciding factor in whether your email gets opened or relegated to the depths of the spam folder.

Here, you'll find captivating email marketing subject lines for you to get inspired by or straightforward copy-paste:

Best email marketing subject lines for sales

Creating an irresistible sales email involves multiple moving parts, such as crafting the message content, incorporating eye-catching images, and designing the email layout. However, all your hard work can quickly go unnoticed if your email subject line fails to grab people's attention and make them eager to click and explore further.

Here, we present a selection of top-notch examples showcasing effective subject lines for sales emails:

Unleash epic savings!

Shop now for big deals

Get ready to save big

Sale spectacular begins

Don't miss these discounts

It's bargain time, [First Name]!

Your deal haven awaits

Shop 'n celebrate savings

Claim your [Brand] bargains

Discover discount delights

Time to splurge and save!

Ready, set, shop smart!

Last call for super savings

Shop 'til you drop, [First Name]!

Savings sensation inside

Email marketing subject lines for retargeting

Think of retargeting emails as friendly reminders from brands. They're sent to people who've shown interest in a website or app but have not finished what they started, like buying something or filling out a form.

To make your email creation a breeze and more enjoyable, we've put together some retargeting email subject lines you can use right away:

Unleash epic savings!

Shop now for big deals

Get ready to save big

Sale spectacular begins

Don't miss these discounts

It's bargain time, [First Name]!

Your deal haven awaits

Shop 'n celebrate savings

Claim your [Brand] bargains

Discover discount delights

Time to splurge and save!

Ready, set, shop smart!

Last call for super savings

Shop 'til you drop, [First Name]!

Savings sensation inside

Good email marketing subject lines for newsletters

Do your newsletters often feel left on the sidelines, unopened in your subscribers' inboxes, or, even worse, pushed into the dreaded spam folder? Think of crafting fantastic newsletter subject lines as the start of a friendly chat – you want to kick things off positively.

Here, we've compiled a collection of newsletter email subject line examples for various situations to help you make a great first impression:

Discover [Brand]'s latest!

News flash: [Brand] update

Get ready, [First Name]!

[Brand] insider scoop

Stay tuned with [Brand]

Your [Brand] connection

Catch up with [Brand]

[Brand] buzz alert!

New at [Brand] HQ

Fresh from [Brand]

[Brand] newsflash!

Your [Brand] update

Latest [Brand] news

Inside [Brand]'s world

[Brand] insider info

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Open Sesame: Subject lines to get your emails read

Your perfect email won't matter if it won't be opened. Want some inspiration? Check these robust subject lines, designed for maximum opens of your promotional emails.
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Hero illustration

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