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80+ Black Friday Subject Lines That’ll Get You Opens Every Time

As important as headlines for landing pages, subject lines are crucial to getting your emails opened and read.

Sep 28, 2022 - By Camilla

black_friday_subject_lines

Do you know that over 47% of users open emails based solely on their subject line? Or that the wrong subject line can result in up to 69% of subscribers reporting your email as spam?

It is, therefore, easy to see that the key to getting your BFCM emails opened in an inbox full of similar-looking messages is to get your Black Friday subject lines spot on.

Still need more convincing that your Black Friday subject lines would prove to be a deciding factor in the success of your Black Friday and Cyber Monday campaigns?

As important as headlines for landing pages, subject lines are crucial to getting your emails opened and read.

Read on, for by the time you read this guide, you’d be a Black Friday subject lines advocate and have dozens of high-quality, original subject lines for inspiration.

Why Black Friday Subject Lines?

You need sales from your BFCM campaigns, but those sales will only come from clicks, which will happen after your emails get opened.

In an interesting study, marketing SaaS company Movable Ink analyzed over 1.3 billion emails to discover that your email has less than 3 seconds or 12 words to capture the attention of its readers.

Needless to add, the bulk of this heavy lifting will be done by your subject lines to ensure that your email catches the attention of your readers skimming their inbox with an attention span supposedly less than that of a Goldfish.

Getting your subject lines right is generally important, but getting your Black Friday subject lines ready to get your BFCM seasonal sales firing on all cylinders?—all the more so.

9 Black Friday Subject Lines Tips

Getting your Black Friday email subject line right can seem like half art, half science. But we have some pointers to keep you on track while still keeping it fun. 

Be Direct

Given the dwindling attention spans, especially during Black Friday sales, it pays to say it upfront. Especially if you got a great offer or if time is running out.

For e.g.

  • [LIVE] Our Black Friday Flash Sale starts now
  • THIS BFCM Sale is Lit! Jump right in

Make It Personal

Personalized emails have 29% higher unique open rates, generating about six times higher transaction rates than non-personalized emails.

The simplest way to do this in your Black Friday subject lines would be to call out the prospect by their first name.

For e.g.

  • Travis, the clock is ticking this Black Friday!
  • Elaine, how does 35% off sitewide sound?

Keep It Simple And Friendly

Don’t confuse excitement for aggression. While your competition is bombarding subscribers’ inboxes like no tomorrow, you can choose to stand out by keeping it simple, friendly, and authentic.

For e.g.

  • Bob, you asked us to remind you about the Sale!
  • It’s funny you thought we’d never ask

Tease, And Then Some

Curiosity may have killed the cat with nine lives, but it keeps most humans ticking.

No one minds a little tease. As a matter of fact, most of your subscribers would love it if you could make them work for it.

Confused about what to do? Follow the golden rules of not using clickbait and not giving everything away in your Black Friday subject lines for being halfway to success. 

For e.g.

  • Tom, you’d never believe what we have on sale today!
  • Guess how you can get an extra 20% OFF this Black Friday?

Mention Specific Discounts

Emails that included ‘percent off’ discounts in their subject lines converted at an average rate of 18.1% while those without an offer in the subject line converted at 3.8%.

For e.g.

  • 65% Off Everything!
  • 45% Off Jon, and the clock’s ticking

Keep It Short

This sounds like counter-intuitive advice, we know, but it works. While others try to stuff in whatever they can within the 50-60 or so character limit, keep yours short while still making your point. Keep yours between 1-5 words, and you’ll be good.

For e.g.

  • Maggie, Sale’s ON!
  • Next 24 hrs only!

Include Numbers

Studies have shown that subject lines with numbers directly correspond to higher open and reply rates.

Besides conveying information better, numbers also create intrigue and, therefore, higher conversions.

For e.g.,

  • Our top 6 titles that’re selling out fast
  • Buy 1 Get 1 Free. 24 hrs only.

Inject Some Humor

Who doesn’t want to open an email that sounds like fun? 

Not taking yourself too seriously as a business can work in your favor. Insert something fun, such as wordplay on something or someone famous, or use a pun to get your readers smiling even before they’ve opened your email.

At all costs, avoid religion, politics, and anything, in general, that doesn’t resonate with your business ethics, values, and brand voice.

For e.g.,

  • Here’s how you can beat the Joneses to 10% extra OFF
  • Psst! Take both 25% off and a better product than Emily next door.

Leverage Urgency & Scarcity

What you sell could be in short supply (scarce) or available only for a limited period (urgent).

Urgency and scarcity are powerful psychological triggers that make people buy when they want to avoid the fear of missing out (FOMO).

E.g.s. of scarcity.

  • FREE shipping madness, but only until stocks last
  • Stocks running out fast. Get yours now!

E.g.s. of urgency.

  • 50% Off for the next 100 orders only
  • 30% Off only till midnight, and then never again

Overall, try resisting going overboard by trying out every tip, trick, and hack that anyone with a pulse is willing to share.

Instead, stick to the above fundamental proven and tested principles to get your Black Friday subject lines right and maybe even A/B test a few different subject lines to discover a winner.

80+ Black Friday Subject Lines for All BFCM Adverts

Time for the ‘show’ part of ‘show and tell.’ Here are some original Black Friday subject line ideas for your swiping pleasure and inspiration.

For convenience, we have split these subject lines across different categories so no matter whether you are an online vendor or offline business.

10+ Pre-Black Friday Subject Lines (for Early Access, Sneak peeks)

You should, by all means, try to offer early access to your sale. The simplest way would be to send out a teaser email. When you do, here are some subject lines to help your early access email rock the inbox space.

  • Let’s Black Friday early ⏰
  • Knock knock (Pssst… its starting early)
  • Ready for early access? 🔥
  • Our Pre Black Friday sale starts in 24 hrs
  • Not Friday yet, but it can be! 😍🎁
  • Our early & exclusive Black Friday deals  💳
  • Early Black Friday deals. Save up to 50% 🔥
  • Blink and you could miss our Pre-sale 🖤🎁
  • It is Black Friday when you say it is 🖤
  • Indulge in our Black Friday madness this Monday 🔥🖤
  • It’s Black Friday early access time…
  • The early (Black Friday) bird catches the…
  • Happy Thanksgiving! (Plus get 50% OFF sitewide)
  • Here’s your early Black Friday offer 🔥
  • Just like good times, this deal won’t last forever ⏰

10+ Catchy Black Friday Deals Subject Line Samples

Whether you are a small business or an enterprise SMB company, Black Friday is likely the perfect seasonal reminder for you to get the mojo back into your marketing and the zing into your sales.

Here are some catchy email open lines to help you get started:

  • Buy 1 Get 1 Free sitewide. Black Friday Exclusive 😍
  • BFCM Exclusive. Free Shipping. No minimum order 🛒
  • TGI Black Friday @70% Off
  • Get 25% Off + Free shipping + 10% Coupon for next purchase
  • Here’s your 50% Off coupon (no minimum)
  • BFCM Exclusive: Get 30% off sitewide, plus a free gift!
  • Up to 40% Off – Black Friday week is here and how! 🖤
  • We countdown to Black Friday. You take 40% Off and Free shipping.
  • Shop 40% Off Everything + Free shipping 🎁
  • Shop our top Black Friday picks @50% Off  🛒
  • Our only Blockbuster sale – Save 70%


Also read: 115+ Catchy Email Subject Lines Examples (Sales, Events) 

10+ Post Black Friday Subject Line Examples

While Black Friday is big, you can and actually should continue your sales campaigns till Cyber Monday at the very least, if not till the end of the Cyber Week! 

Use the below subject line examples in your post Black Friday emails.

  • Did you miss our Black Friday sale? 🖤
  • Missed the sale? No worries, we got your back 😍
  • Sale extended by 48 hrs, jump in 😍⏰
  • It ain’t over until the fat lady sings 🖤
  • Black Friday MegaSale Officially Extended 🛒
  • Black Friday madness continues @50% Off
  • Black Friday Sale Extended: 50% OFF + Free Shipping
  • We just couldn’t let you miss it 😍
  • You can still take 50% Off
  • Your last chance repeats – 50% Off Sitewide
  • Where were you? Here’s your coupon code! 🖤
  • Did you miss these deals? 😍⏰

10+ Last Chance Subject Lines

No one likes to miss a deal. Send a friendly reminder to your subscribers and readers to take action with these last chance emails.

  • [LAST CHANCE] Save 50% Off today 🤑
  • We will miss you 🖤
  • [LAST DAY] Take 35% Off before it’s gone
  • Add to cart NOW or forever hold your peace
  • Will you let these amazing deals slip through your fingers? ⏰
  • Are you sure you want to miss THESE deals? 🛒
  • [Last Call] The most amazing Black Friday deals 
  • Get these BFCM deals before they’re gone ⏰
  • [24 hrs] Don’t let your 50% Off Coupon Code expire
  • Are you sure you want to skip these offers? 🛒
  • [Last day] Stock up now or regret it

Also read: 40 Last Chance Email Subject Lines That Sells

10+ Urgency Based Subject Lines

Enhance your great offers by injecting them with a dose of urgency. Here are some ways you can literally force your readers to open your Black Friday emails:

  • Your 25% Off Coupon code is expiring in 24 hrs 
  • [TODAY ONLY] 50% Off Sitewide 🤑
  • Free Shipping on all orders placed within 24 hrs
  • [48 hrs ONLY] Free Express Shipping – No minimum order
  • 4 hrs till our 50% Off discount expires
  • [12 hrs] This offer only comes back next year
  • Only one day left to get 50$ Off + Free Shipping 🤑
  • Act fast and save 15% sitewide. Next 24 hrs only 🎁
  • 48 hrs to shop the sale. Jump in! 
  • 30% Off Special Offer. Gone forever in 24 hrs
  • We’re holding your cart items, but not for long

10+ Subject Lines for Free Shipping

Everyone loves FREE stuff, especially if it is free shipping. Below are some subject lines that’ll help you convey it with ease.

  • Special offer only for you: Free Shipping (next 48 hrs only)
  • Claim FREE Shipping on ALL orders (Limited time only)
  • Shipping on us. All week long (no minimum order)
  • Because your order is special—Take Complimentary Shipping!
  • Rip us off (Free shipping + 40% Sitewide)
  • Treat yourself to FREE shipping (only this weekend)
  • Your order ships FREE
  • FREE shipping okay?
  • Black Friday days are FREE Shipping days! 
  • Sorry, Free shipping ends tonight!
  • Get FREE shipping for the next 24 hrs (no minimum)
  • Save up to 70% + FREE shipping over $39

10+ Black Friday Personalized Subject Lines With Emojis

Personalized subject lines are likely to be among your top performing ones. Adding the right emojis keeps things light, fun, and engaging.

Getting such interesting subject lines right is no rocket science, as shown in the examples below:

  • Sonia, we know how much you love to save 🤑
  • Holding your order no {$orderID}. Get it for a special discount! 🔥
  • Jon, is 75% Off good? 🤑
  • Early access to the BFCM Sale has begun, Julie! 🔥
  • Elisa, late to the Black Friday party? ⏰
  • George – a special discount awaits you! 🔥😍
  • Jeanne, who doesn’t love FREE Shipping? 🛒
  • Jen, Black Friday deals don’t last forever 🛒
  • Special Black Friday discount for Chris only! 🖤😍
  • Jane, now or never—50% off select faves + 30% off sitewide 🛒
  • Elliot, we extended the Black Friday special sale 🖤🎁
  • [24 hrs to go] Tom, here’s a special discount coupon for checkout ⏰

10+ Black Friday Email Subject Line for Ecommerce

If you are an ecommerce startup, use the below subject lines to boost your opens and hence sales.

  • We found an abandoned cart. Is it yours, John?
  • Weekend only: extra 40% OFF sale!
  • Save $99 + Shipping costs (no minimum)
  • Choose your FREE gift before checkout
  • Julie, forgot to check out?
  • The items in your cart are about to sell out
  • Show your cart some love!
  • Black Friday Pre-orders have started. Booked yours?
  • Get 30% off sitewide, plus a free gift!
  • Enjoy your 1st Black Friday purchase with us @70% Off
  • Welcome to the Black Friday sale launch party!
  • Clock’s ticking for our Pre Black Friday Sale! 
  • ⚡The Black Friday discount season has begun!
  • We’ve got amazing deals for you!
  • 25% Off our entire range of footwear
  • Jim, thanks for your purchase! 25% discount coupon inside!
  • Black Friday shopping madness is on. Join us! 

The above is by no means an exhaustive list of Black Friday subject lines. 

To stand out from the crowd and get the sales rolling, come up with your own magical Black Friday subject lines based on the above examples.

11 Black Friday Marketing Tricks You Can Legally Steal

While there cannot be a one-size-fits-all approach for an event such as Black Friday, we have put together some quick pointers to help you create a solid strategy that can maximize your chances of success during this Black Friday.

Choose Your Subject Line Wisely

Don’t be afraid to surprise your reader with something fun and interesting here, just as long as it is relevant or adds to what you are about to say in your email.

Most importantly, leverage the psychological triggers of urgency and scarcity here.

Set Up a Preview Text Message 

It should complement the subject line and carry it along. 

For e.g. 

Subject line: Avail Complimentary shipping

Preview text: For the first 1000 orders only

Also read: What is Email Preheader? Definition, Examples & Best Practises

Ensure That Your Email Has Minimal Text

Most of your readers are likely shortchanged for time, so best to keep it short – up to 250 words or less.

Include Scroll-Stopping Graphics

Insert your best picture, GIF, or graphic creative to ensure a great payoff for those who open your email. Your creative should do the subtle job of creating a desire for your product and offer on the one hand and intensifying it if it is already there.

Construct a Winning Email Sequence

Ideate, design, and compose a simple yet strategic and automated email sequence instead of a few random-looking EDM broadcast emails. 

Leverage SMS Texts to Boost Your Black Friday Campaigns

Over 95% of SMS texts are opened, and 19% are clicked through, making them a reliable, instant way to communicate important information.

Use SMS texts to support your Black Friday sales campaigns by sending out reminders with direct links to the sales page, supporting your abandoned cart sms campaigns, and more.

It couldn’t be easier with a tool that allows you to setup email & SMS automation without a hassle:

automation_SMS_Email_steps

Divide And Rule Your List

The last thing you want is to send out every email to everyone. Group your subscribers into at least three segments, to begin with:

  • Customers – Those who’ve bought from you in the part;
  • Prospects – Those who’re yet to make their first transaction with you;
  • Inactive – Those who’ve not opened any of your emails from the last 30-90 days.

You could then draft custom offers for each of the above segments, including some 

winback (sunset) sequences for the Inactive group.

Personalize Everything About Your Email

While you are sending out your email to thousands on your list, personalizing your emails can make it seem more personal, increasing engagement and sales.

The most basic form of personalization would be to use the prospect’s first name in your Black Friday subject line or preview text headers while also using it at least 1-2 times inside your email body text, especially near the CTA (call to action).

Get Creative With Your Black Friday Offer.

Black Friday sales are all about the best offers. So do whatever you can to put out your best ones ASAP. Some examples of how you can create irresistible offers are as under:

  • Special discount coupon codes;
  • Early bird offers;
  • Buy Two Get One Free;
  • Buy One Get One (BOGO);
  • FREE upgrades;
  • Complimentary shipping;
  • Custom Product bundles.

Always remember that an average product with a great offer will always beat a great one with an average offer.

Optimize Your Email Sequences for Sales

At a bare minimum, set up the below sequences as part of your Black Friday email automation checklist:

  • Pre Black Friday emails;
  • Post Black Friday emails (extended sales);
  • Abandoned cart sequence (including SMS texts);
  • Post-purchase email with upsell (or upgrade);
  • Post-purchase email with downsell.

Start Preparing for BFCM Early

You need to start building out your Black Friday interested group of signups pretty early and then nurture them with at least 1 email newsletter every week. Use popups and signup forms that come as part of your email marketing tool to do this easily and with minimal friction.

Creating a Black Friday marketing strategy is simple but seldom easy because of the tens of moving parts involved. But the above suggestions should at the very least help you get started.

What about Cyber Monday?

Black Friday sales don’t end with Friday.

As a matter of fact, Cyber Monday 2020 ($10.8 billion) outsold Black Friday 2020 (~$9 billion) in terms of online sales.

Cyber Monday sale marketing will be no different from what you did for Black Friday. Keep your marketing assets just as interesting with an inspiring slogan, relevant saying, funny quotes, captions, great copy, amazing creatives, intriguing subject lines with supporting preview text, and more.

Don’t worry we will not leave you high and dry. Here are some amazing Cyber Monday subject lines to whet your appetite.

10+ Cyber Monday Email Subject Line Examples

  • Save big this Cyber Monday –  60% Off
  • Love a great Cyber Monday deal? We too!
  • Cyber Monday is the excuse we needed – 70% Off sitewide!
  • Buy 2 Get 2 Free – Cyber Monday Sale!
  • Cyber Monday Deals @50% Off
  • Missed Black Friday sales? We thought so…
  • Free shipping entire Cyber Week + 40% Off
  • 70% Off – Ain’t Cyber Mondays the best?
  • Jane, Cyber Monday treats inside!
  • Last chance to claim your Cyber Monday savings!
  • Hurry to save up to $99 this Cyber Monday 

Black Friday 2022 – Important Dates 

October 1st WeekList Building Promotions 
MONDAY (Black Friday Week)Early Bird Sales 
WEDNESDAY (Black Friday Week)Your Mega Sales Launch
24 Nov’22US Thanksgiving Day
25 Nov’22Black Friday
26-27 Nov’22Small Business Weekend
28 Nov’22Cyber Monday

Source: Black Friday Email Marketing Ebook

Take Aways from Black Friday Subject Lines

Like most other good things in life, Black Friday is a positive sum game, which means that your victories don’t necessarily have to come at the expense of your competition’s losses. There’s enough to go around at the table for everyone. 

If you were skimming through this guide and only wanted the quick takeaways, here’s a quick and bird’s eye view summary:

  1. Start your BFCM planning early, especially prospect acquisition;
  2. Leverage your Black Friday subject lines to stand out in the prospect’s inbox;
  3. Open your Black Friday promotion offers early and close after Cyber Monday to pocket extra sales & revenue;
  4. Focus on creating great offers that complement your amazing product or service;
  5. Remember that Black Friday is the time to discover new customers and upsell or downsell to existing ones;
  6. Leverage SMS marketing hand-in-hand with email marketing to get higher engagement, sales, and ROI.

Whether running an online shop or operating as an offline retailer, you will likely invest in advertising. Your organic social media timelines will also be lit with Black Friday posts, each with a creative tagline, caption, catch phrases, and hashtags.

However, these notwithstanding, email marketing will continue to remain a crucial part of your Black Friday marketing strategy, no matter the niche your business operates in. And the first step towards maximizing the returns from your BFCM email marketing campaigns is to craft effective Black Friday subject lines that get maximum opens.

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