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Dive into the digital marketing ocean through our enriching articles. By using our tips and tricks, give your business a gift of growing sales.
Every time you hit send on an email, an SMTP server does the heavy lifting behind the scenes. Simple Mail Transfer Protocol handles the journey from your outbox to your recipient’s inbox, but most people have no idea how it actually works. If you’ve ever wondered why emails bounce, how to fix delivery issues, or … Continue reading “What Is an SMTP Server? Everything You Need to Know in 2025”
Everything you always wanted to know about creating effective email marketing campaigns but were afraid to ask.
Marketing automation software helps you automate your marketing efforts and save you time.
Navigating the world of Shopify email marketing apps can feel like diving into a sea of options, but fear not! We’ve done the heavy lifting, sifting through the choices to present you with a collection of both free and paid options.
Marketing automation workflows have become the backbone of digital marketing automation strategy. We don’t like repeating ourselves, but when companies make $5.44* for every $1 they spend on email marketing automation, translating to an ROI of 444%—it’s difficult not to. With businesses seeking efficiency and personalization at scale, understanding how to automate marketing workflows that … Continue reading “13 Best Marketing Automation Workflows That Work (2025)”
80% of consumers are more likely to do business with a company that offers personalized experience. You wouldn’t want to miss such chance, would you?
Who says you need a fat wallet to rock the email marketing game? Let’s spill the tea on the slickest, budget-friendly platforms that pack a punch.
A well-designed email list management platform can help you grow your email list, improve customer engagement and drive revenue.
Here’s full guide to email autoresponders and top tools, which will help you to create automated responses of your email campaigns.
Dissatisfaction with ActiveCampaign’s proposition has led people to look for a robust email marketing automation software that is a viable alternative.
Gmail just dropped a bunch of new features, and if you’re in email marketing, you need to pay attention. We’re talking about a complete overhaul of how people see and manage their subscription emails, plus some major changes to the Promotions tab that could make or break your campaigns. Oh, and they’ve also retired the … Continue reading “Gmail’s New Inbox Features Explained (What Email Marketers Should Do)”
Every password reset, order confirmation, and account alert your customers receive shapes their experience with your brand. Transactional emails aren’t just automated messages—they’re critical touchpoints that demand instant, reliable delivery. Yet choosing the right transactional email service from dozens of transactional email service providers can overwhelm even seasoned teams. This guide cuts through the complexity, … Continue reading “10 Best Transactional Email Services Compared for 2025”