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Dive into the digital marketing ocean through our enriching articles. By using our tips and tricks, give your business a gift of growing sales.
Email is the one channel that shows up on both sides of the inbound vs. outbound sales debate — nurturing inbound leads who downloaded your guide, and powering cold outreach to prospects who’ve never heard of you. Most teams treat these as separate disciplines, but the email infrastructure, segmentation logic, and deliverability fundamentals overlap heavily. … Continue reading “Inbound vs Outbound Sales: Email’s Role Explained”
Email’s still one of the best ways I connect with customers. I use it for nurturing leads, staying in touch, keeping my business on people’s radar. It works, and it’s central to my email marketing strategy. But inboxes are a mess. Your subscribers get flooded with marketing emails every single day, and most of those … Continue reading “12 Email Sequence Examples That Convert in 2026”
Customer service is about giving out the best quality in the shortest amount of time.
Targeted marketing, by definition, is the strategy of tailoring and personalizing online advertising according to data acquired from some intended audience. In other words, instead of sending out ads to an incredibly large audience, a subset is selected based on their traits, interests, and preferences. Of course, targeted marketing has numerous associated benefits. After all, … Continue reading “What is Targeted Marketing? Examples & Strategies”
Multichannel marketing only works when one channel does the heavy lifting of holding the customer relationship together — and for most brands, that’s email. The customer might discover you on Instagram, compare options on your website, and check reviews on a third-party site, but the welcome email, the post-purchase follow-up, and the re-engagement sequence are … Continue reading “Multichannel Marketing: How Email Anchors the Strategy”
Abandoned cart text messages are based on triggered events, which will make it look a lot more natural and personalized by default.
Having to collect payments is probably the hardest part of both social and professional life. People aren’t too keen on giving money back due to a wide variety of reasons. However, a miscalculated payment collection approach might cause significant tension and possibly sour both societal and business relationships. Therefore, taking the most innocuous approach to … Continue reading “12 Payment Reminder SMS Text Message Examples”
Why bother with capturing user feedback using boring emails when you have the power of an instant survey SMS to do it for you?
Triggered messages, regardless of channel, are the bread and butter of marketing automation. In fact, in email marketing, triggered messages generate 75% of ROI. After all, it’s essentially the quickest possible reaction to an event. If someone abandons their cart or does something of the like, sending that person a nudge through a message can … Continue reading “13 Triggered SMS Message Strategies + Examples”
Every good marketing campaign and strategy begins with sorting out goals and ways to measure them. While there are numerous systems to track business, marketing, and other process performance, key performance indicators (KPIs) remain one of the most common metrics. Lots of data can serve as KPIs for marketing campaigns. However, instead of looking for … Continue reading “SMS KPIs & Goals for Companies”
No one has to be convinced about the effectiveness of email marketing these days. After all, it’s one of the primary marketing channels for both B2B and B2C businesses. SMS marketing hasn’t been as lucky in many industries. However, as we have mentioned in many previous posts, the effectiveness of SMS marketing campaigns is absolutely … Continue reading “SMS Click Through Rate (CTR) Benchmarks & Insights”
SMS marketing has been going through a revival, and for good reason. Turns out, people check their phones increasingly often, and they aren’t turned away by a marketing message or two. In fact, SMS marketing is quickly becoming one of the most effective marketing channels. However, developing an SMS marketing strategy requires that the marketer … Continue reading “76 SMS Templates For Every Situation”